The following presentation is a SWOT analysis of emerging telecom market in Egypt.

1. EGYPT: TELECOM INDUSTRY
SWOT Analysis
Paritosh Kashyap (PK)

2. EGYPT TELECOM INDUSTRY : SNAP SHOT
 The total number of mobile subscriber in Egypt is around 83
million. The total number of fixed line subscribers is around
8.57 million.
 The total number of USB modem users was around 2.83 million
by the end of March 2011.
 By 2016 the total numbers of broad band users (includes
modem as well mobile internet users) are estimated to be
around 8.276 million.
 According to Arab Advisor survey which was conducted in
September 2012, smartphones constitute 8.4 percent of the total
mobile handset

3. MAJOR TELECOM PLAYERS
35.8%,
Mobile
23.8 %,
Mobile
40.4%, Mobi
le 100%, Fixed
Line

4. SWOT ANALYSIS- STRENGTH
 Emerging economy with a substantial population- A population of
over 80 Million makes Egypt a fertile ground for telecom industry.
 Evolving market- Egypt is an evolving market both in terms of
volume as well as value added services.
 Young demographic- A median age of 24 can ensure better
adoption for latest technology and value added services.

5. WEAKNESS
 High prepaid market- Like other African countries Egypt is still
a high prepaid market with voice services still dominating.
 Low internet usage- Egyptian market is still not very matured
in terms of data usage.
 Aggressive Pricing- Competitive pricing strategy results in
high churn out as subscribers jump over from one operator to
another.

6. OPPORTUNITIES
 Triple License- According to a research conducted by Frost and
Sullivan the couple of Triple play license is expected to raise
revenue of USD $ one billion in the next five years.
 Multiple Tower Sharing- As tower building constitutes 50
percent of CAPEX for Egyptian operators, multiple tower
sharing may result in reduction in operating cost and better
profit margins.
 Expat population- The expat work force of Egypt (constituting
high percentage of unbanked individuals) offers great
opportunity for mobile banking and mobile payment to
flourish.

7. THREAT
 Political Unrest: The possibility of a political unrest
in the near future could be disastrous for the evolving
telecom sector.