GoalCrusher is a goal setting and planning tool that provides actionable step plans, incentives, and expert consultation to help users achieve their goals. It analyzes that goals are 10x more likely to be completed if written down and users have difficulty forming actionable plans and scheduling tasks. GoalCrusher's features include actionable step plans for niche goals, step-based discounts, community feedback, and paid expert consultation. It will initially focus on bartending and language goals in New York through school partnerships, expert step plans as content, and revenue from expert services and sponsorships.