2 young 2 stop show

Feel like this?

Copyright Stephanie Parry 2009

George Clooney – born 1961
Madonna – born 1958


Maybe not.

But then do you feel like
this........


No !

And why would you?

Our international survey of “late boomers” those
baby boomers born between 1955 and 1964
shows this is how we think of ourselves…


Ambitious Learning Unhealthy Menopausal

Mature Experienced Alone
Empowered
Parent Sporty Senior

Depressed
Entrepreneurial Knowledgeable
Mentor Hobbies
Bored
Healthy
Confident Lost
Capable Grand-Parent Potential
Old
Attractive Creative
Active Fit
Happy Stuck
Grey
Stable Dating

Middle-Aged
Working
Competitive Elder
Pre-retirement
Retired
Wiser Invisible
Energetic

Those were just some of the
words used to describe how we
embody new attitudes to age and
different ways of living.

Yet do a Google search for
“people aged 50” and this is the
result..............

Why should we be viewed in this
limiting way?


 We are part of the “baby boomer” generation,
people born from 1946-1964.
– But this generation covers people from 44 to 62 years
old.

 Those born between 1956 and 1964 are known
as the “late boomers.”
 Our attitudes and needs are often different to
those “early boomers”
– Yet we are continually grouped with people who are
almost 20 years older than us!

What’s more; society, business and
organisations need us.........


 There aren’t enough young workers -
– Over the next 15 years, 80 percent of workforce growth
will occur among people over 50 years old

 There will be a Gap -
– In the US, colleges will graduate only 198,000 students
to fill the shoes of 2 million Baby Boomers scheduled to
retire between 1998 and 2008

 There will be more older people than younger
people –
– By 2050, 40% of Europe's total population and 60% of
its working age population will be people over 60

Our recent survey looks at what's
really important to us


The survey was targeted at people born
between 1956 and 1964 and looks at our
attitudes to age and our interests
It looked at:
Family Matters
Work Life
Well Being
Personal Finances
Free Time

This is what the results say:


Family Matters

We have complex family
situations......


% responding to question
50
 Children are from
40 current and previous
30

20
relationships
10

0  Children are not
always living with
both parents
 Not everyone has
children


Family Matters

Right now many people are
interested in issues regarding
children:


Responses about children

0 10 20 30 40 50 60 70

Arranging child care for younger children

Choosing schools for children

Helping children make career choices

Children are leaving home Right now

Building relationships with stepchildren

Getting advice on further education for children

Teenager problems - addictions, unwanted pregnancy etc


Family Matters

But there are other family
priorities too:


Family Matters
0 20 40 60

Starting a new relationship

Caring for aged/sick parents

Getting divorced

Coming to terms with being
childless

Coping with grief and
bereavement


And in a few years time, as children
and parents get older; we
anticipate a change in family
interests.


Other Family Priorities

0 5 10 15 20 25 30

Adult children travelling in their gap year

Coming to terms with being childless

Children are leaving home
Getting advice on further education for
children
Adopting a child

Caring for aged/sick parents

Helping children make career choices


Work Life

Work remains a major interest
and we are still interested in
making career changes.


70

 Many people are 60

interested in changing 50

40
jobs 30

20

10

 As well as doing 0

something new


Work Life

Only a minority of people are
interested in retirement right now;
its more of along term interest.


% interested in retirement

8%

57%
23%

12%

Right now Within the next Sometime in the Unpredictable -
1-3 years distant future could be at any time


Well Being

However, achieving Work/Life
Balance is the area in which most
respondents are interested


All areas of work life


Well Being

Improving Physical Well-Being is
on a lot of people’s minds.


Well Being - Priorities
0 20 40 60 80 100
Changing my eating habits

Losing weight

Improving my physical fitness

Managing my stress

Having regular health checks

Exploring my spirituality

Having more free time

Right now Within the next Sometime in the Unpredictable -
1-3 years distant future could be at any time

Well Being

How do we use our free time?


Free Time - The Top Ten
0 10 20 30 40 50 60 70 80 90

Being with friends

Being at home

Reading books - fiction/non-fiction

Eating out

Watching films/DVDs at home

Going to the cinema

Walking

Watching TV

Holidays

Reading the newspapers


Financial Priorities

Biggest priorities are maximising
disposable income by paying off
credit card debt and minimising
tax burden.


Financial Priorities
80

70

60

50

40

30

20

10

0
Minimising tax burden Paying off a credit card Financial Planning for Remortgaging a home Understanding
debt retirement entitlements to state
benefits


Are you interested in these topics?

Do you know where to go to get
useful information, practical ideas
and immediate action?


Then visit
www.2young2stop.com

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