1. By, Partha
Joshi
Suman
Rani
Sai kiran
Argha
Arzoo

2. Value Proposition
High Quality of IOS 7 along with best mobile engineering and high end technology

3. Price
16GB - Rs 45,500
32GB - Rs 52,500
64GB - Rs 59,500
EMI’s Available on the nearest stores at 0% interest.

4. 3 M’s
• Mass – High income , Techno Junkies, High Value for
brands , High status (celebrity , CEO’s etc) people, Young
Generation.
• Media- Television ads , Radio Ads , Online promotions ,
Live mall promotions , Events , Magazines and
newspaper ads.
• Message – Never compromise on quality. “Once you buy
you never look back”. The Future is here.

5. Competitor , USP , Positioning
USP – Apple Unique ID , Apple i-tunes , Lock your device from anywhere if lost , SIRI
Positioning - Making aware of the quality and unique feature of Iphone 5s through
Promotional Activity , Brand ambassador (celebrity) , Online ads , social network
promotions .