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Dove Final Presentation

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Partha Misra
Partha Misra

Case Study on Dove- A HLL Product. Case relates to Advertising...

BusinessActualités & Politique
1  sur  17
UNILEVER’S “REAL BEAUTY” CAMPAIGN FOR DOVE Crafted by:
BASIC OUTLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EVOLUTION OF BRAND ‘DOVE’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT LAUNCHING ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASE-INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
REASONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT ANALYSIS OF THE CAMPAIGN
STRENGTHS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESSES/CRITICISMS ,[object Object],[object Object],[object Object],[object Object],[object Object]
OPPORTUNITY/RECOMMENDATION ,[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SUCCESS OF THE CAMPAIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OUR LEARNING ,[object Object],[object Object],[object Object]
THANK YOU Any queries please…..

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Dove Final Presentation

Notes de l'éditeur

  1. 11/7/2008 GROUP 6