2. Corporate Presentation
Assuring Global Service Standards
Company Website: www.raygain.com
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3. Table of Contents
 About Raygain
 Our Market Research Service Offerings

4. About Raygain
Raygain Technologies Pvt. Ltd. (Raygain) is a full-service Market Research firm supporting
both international and domestic clients across the entire market research value-chain.
We conduct qualitative and quantitative research and have the expertise and experience in
executing projects in various industries and regions offering customized solutions to our clients
helping them derive maximum value from research. Identifying client’s research needs,
suggesting possible approaches, designing and executing projects, and providing analytical
and business insights are some of our strengths.
The research solutions are extremely cost-effective and can be customized as per client needs.
Some areas of research covered by our team are as follows:
 Competitive Intelligence
 Customer/Employee Satisfaction Surveys
 Market Sizing Studies & Trends
 New Product Development
 Brand Positioning & Brand Perception Studies
 Brand Strategy
 New Concept Testing

5. Market Research Overview
Raygain’s strong Market Research
team specializes in end-to-end project
execution. We identify the clients’
research needs, suggest possible
approaches, design and execute
projects and provide analytical and
business insights.
Our Market Research team comprises
a mix of Economics, Commerce,
Science, Arts graduates, Engineers,
MBAs and Statisticians.
Our researchers have hands-on
experience in the following industries:
 Pharmaceuticals & Healthcare
 Information Technology
 FMCG & Retail
 Manufacturing
 Logistics
 Telecommunications
 Automotive

6. Market Research (MR) Service Offerings
Market Data Data Other
Research Collection Services Services
 Customer  Phone  Data Processing  Survey
Satisfaction & • CATI B2B/B2C • Cleaning Programming
Brand Loyalty Interviews • Verbatim Coding
• In-Depth • Tabulation  IT Applications
 New Product/
Interviews
Concept • PAPI  Analytics
Evaluation • Recruitments • Quantitative
 Advertising • Qualitative
 Brand  Web
Positioning and • Online Surveys  Reporting
Perception • CAWI • Basic Charting
Studies • Panels • Executive
 Employee Reports
• Interpretation &
Satisfaction
Commenting
Surveys
 Event
Effectiveness

7. Market Research Capabilities
Market Research Solutions
• Customer Satisfaction & Brand Loyalty
• New Product/Concept Evaluation
• Brand Positioning and Perception Studies
• Advertising
• Employee Satisfaction Survey
Data Collection
Data Services
Survey Programming & IT Applications

8. Market Research Solutions
Customer Experience in conducting studies in the areas of Competitor Benchmarking,
Satisfaction & Brand Customer Segmentation and Customer Satisfaction Tracking
Loyalty
New Experience in conducting studies in the areas of Consumer Preferences,
Product/Concept Design Optimization, Demand Predictions and New Product Design.
Evaluation
New Product/Concept Experience in conducting studies in the areas of Strategic Alignment, Brand
Evaluation Repositioning, Competitive Benchmarking and Brand Tracking.
Experience in conducting studies in the areas of Purchase Intention and
Advertising Preference, Brand Recall and Affordability.
Experience in conducting studies in the areas of Employee Segmentation
Employee and Satisfaction, Design and Implementation of programs/policies and
Satisfaction Survey Behavior Prediction

9. Market Research Capabilities
Market Research Solutions
Data Collection
• Phone
• CATI B2B/B2C Interviews
• In-Depth Interviews
• PAPI
• Recruitments
• FGDs
• Web
• Online Surveys
• CAWI
• Panels
Data Services
Survey Programming & IT Applications

10. Data Collection
Ability to recruit
executives for
Specialists in phone/F2F/FGDs
B2B/B2C Interviewing interviews with clients:
• Ability to conduct F2F interviews
globally
• Ability to conduct & moderate FGDs
in India
Interviews:
Qualified and
• Ability to engage senior
experienced executives in 30-60 minute
interviewers for in- long discussions
depth/qualitative • In-house Data Analytics
discussions support

11. Market Research Capabilities
Market Research Solutions
Data Collection
Data Services
• Data Processing
• Cleaning
• Verbatim Coding
• Tabulation
• Analytics
• Quantitative
• Qualitative
• Reporting
• Basic Charting
• Executive Reports
• Interpretation and Commenting
Survey Programming & IT Applications

12. Data Services
• Latest tools
Data Processing • Data cleaning/ validation/ merging and
coding
Capabilities
• Multiple output formats supported (Text,
Word, Excel, PDF)
• Expertise in all major MR Techniques
• Qualitative/Quantitative Analysis
Analytics Team • Strong focus on modeling and
development of new
approaches/methodologies
• Basic Charting (Data to PowerPoint)
Charting and • Reports
Reporting • Executive Reports (including detailed summaries/ insights)
• Reports in PPT, MS Word and PDF formats

13. Market Research Capabilities
Market Research Solutions
Data Collection
Data Services
Survey Programming & IT Applications
• Survey Programming
• IT Applications

14. Survey Programming and IT Applications
• Multiple Tools
Advanced • Experienced Programmers
Programming • Multimedia support (Audio/ Video/ Flash)
Capabilities • All major Languages Supported
Ability to use
ASP.NET/ Java/
SQL for • In-house capabilities of software
development
Complex and
Customized
Surveys
• Set-up survey questionnaires (select relevant questions)
Employee • Send Invitations
satisfaction • Monitor Data on real-time basis
surveys • Generate Customized Client Reports

15. Quality and Technology Overview
Quality Assurance & Quality Control (QA & QC)
• Duplicate Respondent Detection
• Check of Open-End Responses
• Cleaning Scripts
• Data Validation Technology
Technology Overview
• Hardware - Robust and Secure Servers (with Active Back-up)
with Audio/Video streaming technology
• Software - ASP/.NET for custom IT Applications

16. Thank You
Raygain Technologies Private Limited
2nd Floor, TSL Building (Plot No. 9),
LSC No. 3, Sector 6, Dwarka,
New Delhi, India - 110075
Mail: sales@raygain.com
Home Page: www.raygain.com
Phone: (+91) 11 4045 0000
Fax: (+91) 11 4045 0099