2. Benefits
Pre-Work
Live Event
Post-Work
Discussion
Question Panel
Parking Lot
Quick Polls
Vote Early & Often
Real-time Feedback
Stay Focused
Stay Engaged
Stay on Time
Virtual Classroom Success!
Resources
APP Academy (Online) – http://p.force.com/appacademy
ISV Guide – http://p.force.com/guide
3. APP Academy: Marketing - Vision
The APP Academy: Marketing represents a
collection of our best practices and lessons
learned from salesforce.com , our
AppExchange Partner Program, and
from our most successful partners.
4. Session Goals
• Understand marketing resources and tools
• Optimize your message and create killer content
• Create brand excellence for large-scale impact
• Manage an AppExchange listing that wows
• Identify your top lead generation strategies & alignment with sales
• Lead inspired campaigns and run PR like a pro
• Modernize online marketing and take your events to the next level
• Inspire & motivate your marketing team!
5. Hour 1 (Build Your Brand)
Intro & Overview
High Impact Messaging & Big Brand
AppExchange: The Insider’s Guide
Marketing Strategy: 360° View
Break
Hour 2 (Generate Demand)
PR & Social Media: Expand Your Brand
Online Marketing: Amplify Your Reach
Events: Maximize Your ROI
Resources, Summary, Q&A
End
APP Academy: Marketing (VC)
6. http://p.force.com/marketing
Office Hours
Marketing Best Practices
Event Management
AppExchange
Social Media
Recorded Training
Marketing FAQ
APP Academy Module – Partner Marketing
7. Startup Inspiration
Industry Expertise
Sales Strategy
Marketing Best Practices
Technical Wisdom
Event Planning
Product Launch
Financing
Corporate Philanthropy
This is an excellent resource on how to build a successful cloud computing business. We recommend you
purchase this book for yourself and your team members. We will refer to this book during the session
(purchase is not required).
www.salesforce.com/behindthecloud
Read ‘Behind the Cloud’ by Marc Benioff
8. Understanding B2B Online Marketing
Building a B2B Brand Online
Search Engine Optimization
Using Paid Online Media
Optimizing with Metrics
Conversion Rate Optimization & Usability
Managing Your Leads
Integrating Marketing with CRM
Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at
Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between
awareness and demand-generation.
Find the book at
Read ‘Complete B2B Online Marketing’
by Maura Ginty & Lauren Vaccarello with William Leake
9. • Validate Your Planned Approach
• Layout Your Partnership Options
• Work towards a signed Partner Contract
• Foster Your Go-to-Market Execution
• Network with others
Talk To Your ISV Account Executive (AE)
11. Check out The Business App Blog
http://p.force.com/blog
How To’s
Technical Best Practices
Sales Tips
Marketing Insights
Thought Leadership
Industry Trends
Recommendations
Program Updates
13. PARTNERS – Login Process
Go To http://partners.salesforce.com/
Select ‘Get Access’.
Use your Salesforce org + Partner Portal login.
You’re In! Welcome to the Partner Community!
This is a ONE-TIME step.
Need Help? Go to http://p.force.com/signup for an FAQ.
14. Partners need BOTH logins for the next few months
http://partners.salesforce.com/
Collaboration (Chatter)
Education
News, Events, & Alerts
Log Cases
Free Training Signup (LMS)
New! Partner Community
Create Dev & Test Orgs
Leads (SI)
Opportunities (SI)
Projects (SI)
Partner Portal
http://www.salesforce.com/partnerportal
15. Follow the ‘Official: Partner Community” Chatter Group
Select ‘Email Daily Digest’ to receive program updates
http://partners.salesforce.com/
16. Follow Us on Social Media
Twitter.com/partnerforce
Slideshare.net/partnerforce
Facebook.com/
Salesforcepartners
http://p.force.com/socialmedia
youtube.com/partnerforce