The enterprise app revolution is here and the opportunity around mobile is massive. The journey to mobile first is no longer just in the consumer space, but has taken flight across enterprises. This is recording is from our June 27 webinar on the value VCs are placing on companies with a mobile strategy that solve real business problems for the enterprise. Plus, we heard from ServiceMax about the success they have found with their mobile field service app. Sign up for our next webinar: How to Go Mobile on the Salesforce Platform http://bit.ly/19QaFoi
2. #summerofmobile
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could
differ materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history,
our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling
to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30,
2011. This documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public
statements are not currently available and may not be delivered on time or at all. Customers who purchase
our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. #summerofmobile
Welcome to Our Summer of Mobile Series
Today:
The Business of
Mobile
7/27:
Salesforce Mobile
Services 101
8/25:
UX and the
Enterprise
5. #summerofmobile
90% Of All Enterprise Apps Will Be Mobile By 2017
90%
of enterprise apps
will be desktop
AND mobile
20%
of enterprise apps
are mobile
80%
desktop-only
10%
desktop-only
Source: Gartner, Ian Finley, Research VP; 2010
6. I always think about what’s next…the ability to marry real
time customer data with real time performance data of our
products, that’s the holy grail in our business.
– Jeffrey Immelt, GE
7. #summerofmobile
Today’s Worker Stays Productive in Micro-Moments
Source: Gartner AADI Summit, “Mobile and Social: Major Drivers of Your Web.” August 14-15, 2012.
4+
hours/day
Smartphones
Tablets
Laptops
19
Sessions
1.2
Minutes Each
X
4
Sessions
36
Minutes Each
X
12
Sessions
7
Minutes EachX
9. #summerofmobile
Our Customers Want More Mobile Apps
Top apps of most interest to
salesforce.comcustomers in the next 12 to 18
months
2009 2010 2011 2012 2013
1. More capabilities for using SFDC on mobile devices 15 10 4 1 1
2. Customer satisfaction surveys 6 3 3 4 2
3. Email campaign execution (high volume) 1 1 1 2 3
4. Data cleansing, data quality services 10 13 2 3 4
5. Lead management NA NA 5 5 5
10. Our Speakers Today
Brian Jacobs
General Partner
Emergence Capital
Stacey Epstein
VP of Marketing
ServiceMax
11. About Emergence Capital
• Founded in 2003
• 100% focus on SaaS and cloud
• $575M under management
• Early investors in Salesforce.com,
SuccessFactors, Box, Echosign
• Increasing emphasis on Mobile Business
applications
13. “Mobile First”: A New Way of Thinking
Built for web, then
extended
Built for mobile
14. How We Evaluate Mobile First Startups
1. UNIQUENESS
What is the fundamental advantage of mobile that can’t be
done on a laptop?
2. MARKET PENETRATION STRATEGY
How can this app become part of a customer’s business
process?
3. MARKET LEADERSHIP
Can this company become the market leader?
17. #summerofmobile
About ServiceMax
Our vision is to put ServiceMax on every mobile device carried by every
service technician in the world.
200+ customers, including some of
most recognized global brands
18. #summerofmobile
How ServiceMax Approaches Mobile
• Mobile-first design
• First field service iPad app
• Hybrid approach leverages
the best of Native & HTML5
• UX experts on staff
• Offline matters
19. #summerofmobile
How Mobile is Driving More Business
1. Field service techs are inherently mobile
2. Mobile is “mission critical”
3. Mobile innovation has fueled a leadership position in a
decades old market
20. Equipment Service at CCE
1
2
6
5
1. Londerzeel
2. Milton
Keynes
3. Courtaboeuf
4. Dunkerque
5. Brånåsen
6. Jordbro
• 600k CCE and Customer
Owned Equipment across
CCE Territories
• 630+ Service Technicians
• 5 Service Call Centers
• 6 Cold Drink Centers
• Spare Parts Logistics
Revenue Generation
Business
21. Replacing Legacy Application to achieve a reduction in
administrative time:
• Device – Portability & Always On (Online and Offline)
• Easy data entry and visibility – speed and accuracy
• Real Time Data Synchronization
• To Mobile Device
• To Backend SAP
Field Service
on an iPhone
Advanced Dispatch /
work force scheduling
Equipment and
Case History
Our Problem to Solve
Parts Logistics
22. View & Search Work
Orders
Self Dispatch Work
Order
Arrival on Site
Perform Necessary
Work/Order Parts
Work Order
Complete
Close Job
Capture Parts
Consumed/Meter
Reading
End of Day
Service Tech: Day In the Life
Start Day
23. Our Speakers Today
Brian Jacobs
General Partner
Emergence Capital
Stacey Epstein
VP of Marketing
ServiceMax
24. #summerofmobile
The Summer of Mobile Continues
Today:
The Business of
Mobile
7/27:
Salesforce Mobile
Services 101
8/25:
UX and the
Enterprise
25. #summerofmobile
Get Ready for Dreamforce 2013
• Mobile Showcase
• Features on expo floor and
in partner zone
• PR/AR opportunities