3. • The Cloud Computing Industry Event of the Year
• Customers, prospects, salesforce.com employees, press,
and, of course, partners!
• September 18-21, 2012
• Moscone Conference, San Francisco
4. The Dreamforce Campus
Partner Hub and Partner Expo with
26+ Partner Sessions AppExchange in
Campground
Cloud Crawl @ Temple
AppExchange Partner Keynote &
Cloud Alliance Partner Keynote
5. What To Expect This Year
High
Quality
Content ISV & Cloud Alliance Partner Success Track with
Product Keynotes Partner Keynotes 26+ Sessions
Dedicated
Partner
Hub
Partner Success Clinics Partner Success Experts Innovation Theater
Cool
Experience
Gala with Red Hot Chili Foundation Partner
Peppers @ City Hall Activities Reception
6. Make Every Minute Count
Note: new format this year
Program-specific keynotes for partners
Day 1: Marc Benioff keynote
Day 2: product keynotes
7. The Campground & Expo
Salesforce.com
Campground
To EBC Sales
and
Sponsor
Suite
Meeting
Rooms
Entrance to Cloud Expo
The Campground is the place to experience all of salesforce.com’s newest products and services for the Social
Enterprise. Learn how to create social profiles and let our experts show you the latest ways to sell, collaborate,
service, and market.
The Cloud Expo houses hundreds of cloud computing companies showcasing over 1,000 solutions and services
to help you run your business better.
8. Tips to Navigate the Expo Like a Pro
1 Identify solutions and vendors you’d like to check out before
arriving at Dreamforce. Review the list of partner solutions here.
2 Carve out time in your schedule for demos. Consider visiting the
expo outside the dedicated expo times to take advantage of the
smaller crowds.
3 Utilize Dreamforce Chatter to schedule meetings with sponsors
beforehand if you want to dive deeper.
9. Steps to Map Out Success at Dreamforce
1
1. Kick the week off right with our
AppExchange Partner Keynote
Tues, Sept. 18 @ 10am – 11:30am
Gateway Ballroom, Moscone West
Cloud Alliance Partner Keynote
Tues, Sept. 18 @ 12pm – 1:30pm
Gateway Ballroom, Moscone South
2
2. Check-out role based guides for Technical,
Sales, and Marketing professionals,
featuring 26+ dedicated sessions, hands-
on training and more
http://p.force.com/dreamforce (login required)
3
2. Secure your spot today by registering for
the Partner Keynotes and sessions with
Agenda Builder
10. The #1 Place to Relax & Network: The Partner Hub
The one-stop-shop to network and learn to build, market, and sell your
Social Enterprise services and apps built on the Salesforce Platform
Partner Success Experts Partner Success Clinics Innovation Theater and Lounge
Will answer questions about Book 1-on-1 time with our Theater: Discussions & presentations
building apps, AppExchange, technical and business around maximizing your business
experts with Social Enterprise apps
go-to-market options and more
Lounge: charge your devices, enjoy a
beverage and network
12. Build Your Agenda
To access, go to www.dreamforce.com and select ‘Login’ button from the
top left. Haven’t registered yet? Click ‘Register’ to go through the registration
process and then you will be able to log in and add sessions. Visit
Slideshare for detailed instructions.
16. Top Ways to Get Involved
11. Be an active participant and
post helpful, relevant content
22. Engage with your partner
community
• Join the Partner Success group
• Follow your peers
33. Join session discussions to
influence and shape the
content
4 Host a group for your
4.
customers & fans
55. …And have fun!
17. Every Partner is a Role Model
• Demonstrate your expertise and • Don’t pitch your company or
knowledge offerings
• Post valuable content to relevant • Avoid spamming, competitor attacks,
groups or stalking of individuals
• Create public groups to attract and • Don’t ‘hi-jack’ or post irrelevant
engage your target audience information to groups owned by
others
In doubt? Contact partnersuccess@salesforce.com with any questions!
19. How Partners Can Help
Create unique, quality Promote videos & Cross-promote
content & include #DF12 Live broadcast Our blogs & content
DRIVE ENGAGEMENT!
20. What We Love
Helpful content that Bringing value Dreamforce promotions to
we can share to the #DF12 conversation larger audiences
22. Plan to Network
Welcome Reception – Tuesday, September 18th
Join us on Tuesday evening with our first networking event of the week. The Welcome
Reception will take place in the Moscone North Expo and the Dreamforce Plaza.
UCSF Benefit Concert – Thursday, September 20th
We are proud to be associated with this fund-raising event for the UCSF Benioff Children’s
Hospital. This year, Lady Antebellum will perform at the Bill Graham Auditorium. Tickets
are available for sale separately.
Sponsor and Partner Parties – Tuesday – Thursday, September 18th-20th
Dreamforce sponsors often host their own parties during the week of Dreamforce so make
sure you keep up with the after-hours activities by joining the “The List” group in the
Dreamforce Chatter App.
23. The Partner Reception & Cloud Crawl Party
Thursday, September 20th
540 Howard Street
(2 blks from Moscone)
Partner Reception 7:00pm – 9:00pm
Cloud Crawl 9:00pm – 2:00am
24. Dress for Success
Dos
Look polished
Bring comfortable shoes
Dress in layers (especially for the gala!)
Don’ts
25. Free Keynote & Expo Access
Register Today
Access to: No Access to:
✓ Cloud Expo (Wed, Thu, Fri) X Cloud Expo (Tues)
✓ Day 1 Opening Keynote* X Welcome Reception
✓ Day 1 Government Panel X Breakout Sessions
✓ Day 1 Richard Branson X Executive Briefing Center
✓ Day 2 Colin Powell / Jeff Immelt X Meeting Rooms
Day 4 Tony Robbins X Global Gala
✓ UCSF Track X Partner Hub
✓ Music Festival in DF Plaza X Partner Reception
*Access to overflow areas only of keynotes
26. Action Items
1
1 Register for Dreamforce
If want to do Dreamforce “lite,” register for free Keynote & Expo pass
2 Register for sessions in Agenda Builder
3 Create quality content and share on social channels with #df12
4 Sponsor Dreamforce
If interested, contact partnersuccess@salesforce.com
5 Follow us on Twitter @partnerforce for Dreamforce news & announcements