The enterprise app revolution is here and the opportunity around mobile is massive. The journey to mobile first is no longer just in the consumer space, but has taken flight across enterprises. Learn about the Salesforce Platform and the flexibility it offers for building Native, Hybrid, or HTML5 mobile apps. Plus, hear from a successful partner about their experience building an app on our trusted and secure platform. This is the second webinar in our 'Summer of Mobile' webinar series.

1. How to Go Mobile on
the Salesforce
Platform
#summerofmobile

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3. Welcome to Our Summer of Mobile Series
6/27:
The Business of
Mobile
Today:
Salesforce Mobile
Services 101
8/25:
UX and the
Enterprise

4. Salesforce AppExchange: #1 Enterprise App Marketplace
1800+
Apps
1.8M+
Enterprise
Installs

5. Our Ecosystem is Delivering Mobile Innovation
QuotingGeo-location Expense
Mgmt
Sales
Intelligence

6. Our Customers Want More Mobile Apps
Top apps of most interest to salesforce.com
customers in the next 12 to 18 months
2012 2011 2010 2009
1. More capabilities for using SFDC on mobile devices 1 4 10 15
2. Email campaign execution (high volume) 2 1 1 1
3. Data cleansing, data quality services 3 2 13 10
4. Customer satisfaction surveys 4 3 3 6
5. Lead management 5 5 NA NA

7. Our Speakers Today
Eugene Oksman
Director, Product Management
Salesforce.com
Jim Thompson
CTO and Co-Founder
GreatVines

8. Presentations
Record browsing
Notes
Seamless Salesforce Experience On Every Screen
Heavy data entry
Document creation
Full web access
Calls and alerts
Real-time feed
Focused apps

9. Nuance Dreamforce
Account Viewer
Digital Sales Aid
Dashboards
Contact Viewer
Financial
Force
Radian 6
Salesforce.com Apps
FieldCatalog
The Extended Mobile Ecosystem
Great
Vines

10. App 5App 4App 3
Universal Enterprise Backend

11. Our Own Sales Reps Use a Portfolio of Apps
Touch LoggerChatter Chatterbox
MoreScanBizCards CueSelligy

12. You Can’t Fit Everything On That Little Screen

13. Three Options: Which One Is Right For You?
Web developer skills
Access to native platform
App store distribution
Advanced UI interactions
Fastest performance
App store distribution
Web developer skills
Instant updates
Unrestricted distribution

14. Salesforce Mobile SDK 2.0
Accessible To Developers of All Skill Levels
Power and Flexibility for Advanced Coders
Apps for Employees, Partners, and Customers
Native, Hybrid, and HTML5 Samples
www.developerforce.com/mobile

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What’s your mobile story?
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16. Our Speakers Today
Eugene Oksman
Director, Product Management
Salesforce.com
Jim Thompson
CTO and Co-Founder
GreatVines

17. About GreatVines
• Founded in 2008 – early Force.com OEM
• Bootstrapped with 20 employees
• Force.com 40 Innovation Award Winner
• 100% focus on Beverage Alcohol Industry

18. About the Beverage Alcohol Industry
• Heavily regulated industry with varying state
laws, consistent from beer to wine to liquor
• Suppliers and distributors need solutions to
navigate channel complexity and collaborate
• “Recession Proof” industry with strong
commitment to new technology and cloud
Plan Execute Measure

19. Suppliers
Distributors
Brands, Labels,
Items, Shipments
Accounts, Order History,
Credit Status, Items,
Inventory, Depletions
GreatVines Master Data
Account Universe, Actions, Tasks,
Programs, Content, Surveys,
Scorecards, Incentives, Users, Groups
Retail Sales and Segmentation
Agencies
Budgets, Markets,
Programs, Events
Real-time Collaboration

20. GreatVines Mobile – Approach and Methodology
• Usability
• Offline, Touch, Responsive
• Technology
• HTML5, Backbone, Jasmine
jQueryMobile, PhoneGap
• Functionality
• Minimum Viable Product
• Top 10 Features

21. DEMO

22. The Summer of Mobile Continues
6/25:
The Business of
Mobile
Today:
Salesforce Mobile
Services 101
8/25:
UX and the
Enterprise

23. Get Ready for Dreamforce 2013
• Mobile Showcase
• Features on expo floor and
in partner zone
• PR/AR opportunities

24. THANK YOU