Improve your marketing with a little help from our friends on AppExchange: Get even more value out of Salesforce CRM with hundreds of apps from AppExchange. Join us to hear how marketing experts use solutions from AppExchange to increase lead quality and flow, track campaign progress, and eliminate manual processes. You'll walk away with real-world knowledge and a list of top marketing apps (both free and fee-based) that you can easily deploy with just a few clicks.

1. There’s a Marketing App for That
Supercharge your marketing with the AppExchange
Hollie Wegman, Director of Product Marketing, AppExchange
@appexchange
linkedin.com/in/hollie

2. Apps are the future of business

3. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
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not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. AppExchange is the destination for business apps
social
Apps to grow your
social business
quality
Proven business apps
you can trust
selection
Apps for every
business need

5. How well do you know marketing?
Hieroglyphics Phone TV
3000BC 1876 1936
Social media
2002
Mail Radio Email Mobile revolution
1673 1919 1981 Today

6. Ready to use apps to supercharge your marketing?
make a list
Leave with a list of great apps
you can install today
be amazed
Get to see great
apps in action
get the scoop
Talk to a customer just like you
who has used many
AppExchange apps

7. Campaign management apps
Campaign Calendar—Bracket Labs
• Keep everyone informed about campaigns
• Drop and drag campaign calendaring
• Color coding and filtering
14 day FREE trail
Segmentation Wizard—Salesforce Labs
• Easily split campaigns into segments
• A/B test messaging
• Bypass email send limits
FREE

8. Event management apps
Eventley Event Management—Eventley.com
• Create branded registration sites
• Manage sessions and track attendance
• Engage attendees with social collaboration
Eventbrite Sync—Groundwire
• Connect Eventbrite account to Salesforce
• Import registrant and attendee information
• Associate leads or contact to an account
FREE

9. Mass email
Email marketing—iContact
• Quick, easy email preparation within Salesforce
• Integrate mass email with social media
• Get key insights like open and bounce rates
Email Marketing—Vertical Response
• Mass emails for leads and contacts
• Upload lists or send from a Salesforce campaign
• Large selection of predesigned templates
500 free emails for signing up

10. Marketing automation
Marketing Automation—Hubspot
• Attract leads with blogs, social media and search
• Nurture sales prospects with the right content
• End-to-end analytics for better decision making
Marketing Automation—Marketo
• Email marketing and landing page creation
• Lead nurturing and drip campaigns drive demand
• Lead scoring and analytics to measure demand

11. Frank Lama
Sales Engineer
@frank_lama

12. Rhonda Ross
Consultant, Appirio
@crmdr

13. Rhonda’s top 5 AppExchange apps
ExactTarget Email Marketing
ActevaRSVP
“When I need to solve a business
problem the AppExchange is the PrintSF
first place I go”
Dupeblocker
Lead Scoring

14. Hollie Wegman Frank Lama Rhonda Ross
Director of Marketing, Sales Engineer Consultant
AppExchange salesforce.com Appirio
@appexchange @frank_lama @crmdr