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Television & News Industry: India
1. Indian Television Market The News & Entertainment market with its current status & advertising trends.
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5. The Growth of TV market YoY 2005 2006 2007 2008( ESTIMATED ) 15% 17% 18% 17%
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10. Diversification Chart for Times Of India Group TV & Radio Film Ent. Print Media TOI Group TOI Group being present into Print, TV & Radio now entered into Film Entertainment.
11. Diversification Chart for UTV UTV TV Entertainment & News Gaming UTV diversified into Gaming from TV Entertainment & News.
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13. Diversification Chart for NDTV NDTV TV Entertainment & News Film Production Radio in collaboration with Sun Company NDTV being present in TV Entertainment & News entered into Films & Radio as well.
14. Diversification Chart for Adlabs Adlabs Films Radio TV Productions by investing in Synergy Communications Adlabs being present in Films & Radio entered into TV Productions.
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17. Share of different media in market Maximum share still lies with Print Media, TV holds second largest share in the advertising media market.
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20. Potential for Growth of TV & News Industry Low Ads Spend Liberal FDI Policies Untapped Rural Market Economic Impetus Reasons for Growth Demand for Content *Source: Price Waterhouse Cooper (PWC) report-2007.
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23. Chart of HSM (Day Part) for Hindi News Channel * Source: TAM- (TVR) Report, 34th week, 2008 for HSM. 0.07 04.04 26.28 9599 News 24 7 0.07 04.56 28.76 10507 NDTV India 6 0.10 06.53 33.68 12304 IBN 7 5 0.11 07.22 33.71 12315 Zee News 4 0.16 11.23 39.96 14600 Star News 3 0.17 11.48 41.52 15168 India TV 2 0.18 12.41 46.56 17011 Aaj Tak 1 TVR (TV Rating) Time Spending (Min. : Sec.) % 0f Reach Reach (in 000 ) Channels S.No.
24. Chart of HSM (Prime Time) for Hindi News Channel * Source: TAM- (TVR) Report, 34th week, 2008 for HSM. 0.09 01.41 15.32 5596 News 24 7 0.10 01.57 17.47 6383 NDTV India 6 0.15 02.52 20.11 7346 Zee News 5 0.14 02.36 20.97 7663 IBN 7 4 0.25 04.48 27.43 10020 Star News 3 0.25 04.46 27.58 10076 India TV 2 0.27 05.08 32.20 11765 Aaj Tak 1 TVR (TV Rating) Time Spending (Min. : Sec.) % 0f Reach Reach (in 000) Channels S.No.
25. Current Scenario & Status Report for Top Hindi News Channels. Both Day & Prime Time Both Day & Prime Time India TV Both Day & Prime Time Star News Aaj Tak IBN 7 Day & Prime Time Zee News Day & Prime Time NDTV India Both Day & Prime Time News 24 Both Day & Prime Time 1 st 2 nd 3 rd 4 th 5 th 6 th 7 th Zee News IBN 7
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28. Chart for Other Popular Hindi News Channels in HSM Note: These 3 channels together hold even less than 10% share of Hindi Speaking Market & rest share belong to the other channels excluding these three. This chart does not represent the share of top news channels (which covers more than 80% market). It only represents the remaining share of other popular news channels in the HSM.
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