Strategic Marketing Sciences (SMS) is a consumer analytics company that specializes in developing and applying advanced analytics to business issues like marketing mix modeling and pricing strategies. SMS has a team of experts with an average of 17 years of experience in developing and deploying these types of models. They do not outsource any work and believe experienced U.S.-based specialists should handle every step of client projects. SMS works with major retailers and manufacturers to develop custom predictive models from significant datasets that then inform strategic recommendations.