Rise of women entrepreneurs

1. Rise of women entrepreneurs
Modern women are giving wings to their dreams as they
chart their own course of success through
entrepreneurship amidst various challenges

2. Contd..
• While for some it was getting back to work
after the break, for others it was giving up a
high profile job; but the dream to set up
something of their own was the motivation
that helped these women to chart out their
own path in the world of entrepreneurs. And
the results have been exceptional startups
that are not only making these women proud
but are also taking the `Make in India' concept
to a new height.

3. WOMEN POWER
• Turning entrepreneur comes with its own set of challenges,
talking about the challenges faced, Tanvi Chauhan, CEO
Pantangaa, says “Rigid approach of people towards this
change is the biggest challenge, which I faced and many
women still face problems like getting capital to fund their
businesses.However, now the time is changing as women
entrepreneurs continue to script their success,“ Anshulika
Dubey, Co-founder, Wishberry, says, “As an entrepreneur
you've signed up for changing the world, one small step at
a time, and with someone else' money! So it's not an easy
promise to keep. Fear of failure, less time, stress, meeting
deadlines, building people's career who have showed faith
in working on your vision, keeping investors on board with
your vision, are all a part of the party!“

4. Contd..

5. Contd..
• For Upasana Taku, CoFounder, MobiKwik, to see
yourself through the `first' of everything you need to
have a great deal of confidence and conviction in your
ideas, “First and the most important challenge that I
faced was to find the right set of people to work with.
The challenge was really intense in the beginning and I
presume that is how things work out for most startups.
To find and hire the first engineer, the first sales
person, the first of any new division is always difficult.
But the level of difficulty reduces with each new
addition to the team. It was difficult to get the first 10
employees on-board, but less so for the next 10 and so
on and so forth.

6. Contd..
• This experience turned out to be true with respect to
everything that we did in the businessthe first deal we
cracked, the first agreement we signed, etc were all
difficult, but the subsequent milestones in the same
area were easier. To give you an example, it took us a
year to close our first agreement, but the second one
took just 15 days!“ It is a man's world, feels Kanika
Gupta, Co-Founder & COO, Square Yards. “It has always
been. There aren't many women leaders anywhere. It
is because most women are not given equal
opportunities, salaries or treatment. You are thought
as malleable and soft and if you are tough, you tend to
walk on fragments of easily shattered male egos.“

7. Contd..
• Agrees, Lisa Srao, Chairman & Managing
Director, I Brands Beverages, “The major
limitation, faced by any woman entrepreneur
is the regressive mindset.Gender Stereotyping
comes across as the major hurdle when
starting a new venture. Also, there is absence
of role models. We need more women to take
on to leadership roles and unconventional
fields of work.“

8. A TURNAROUND
• However, things are changing fast and for better. “Unlike earlier
when I started, nowadays the society at large has accepted women
working out of home and playing the dual role of family and career.
Most families are nuclear and hence there are few members to
interfere in personal matters and decision making.
• Moreover women themselves have come to understand the value
of being able to stand on their own feet,“ avers Gita Ramesh, Jt
Managing Director, Kairali Ayurvedic Group.“We could also say that
the vast exposure to the world one gets through the advancement
of technology has also opened up various avenues for women
entrepreneurs. Technological advancements supplemented with
more women oriented career options also have ensured more
options for women.“

9. A FAIR DEAL
• “On the positive side of things,“ Taku adds, “investors
like working with women entrepreneurs because they
were generally seen to be more honest and less
arrogant than men. Now as more and more women
create and run companies, we can expect to see a
more open, transparent, and genderneutral ecosystem
developing in India.“ Even the government is quite
supportive and is encouraging women entrepreneurs
with easy norms. “Previously, women entrepreneurs
were not adequately represented among the business
community. But times are changing now, and it is not
late when women come out in large numbers to start
their own business ventures.

10. Contd..
• In support of this, Government of India has introduced
many schemes like TREAD (Trade Related Entrepreneurship
Assistance and Development) and various Women
Development Corporations to help women entrepreneurs
in arranging credit and marketing support,“ shares Gupta.
“Whilst a number of credit schemes are available for
women, low awareness about these available schemes
hinder many women in realizing their dream of becoming
entrepreneurs.“
• We can't expect equality while asking for some special
treatment. It is equality that these women desire but the
only thing they want is stronger measures being put into
place with respect to public transport and security. Hope
the government is hearing.

11. Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015