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CHAPTER-1
1.1 INTRODUCTION
A mobile phone (also known as a cellular phone, cell phone and hand phone) is a device that
can make and receive telephone calls over a radio link while moving around a wide
geographic area. It does so by connecting to a cellular network provided by a mobile phone
operator, allowing access to the public telephone network. By contrast, a cordless telephone
is used only within the short range of a single, private base station.
In addition to telephony, modern mobile phones also support a wide variety of other
services such as text messaging, MMS, email, internet access, short range wireless
communication (infrared, Bluetooth), business applications, gaming and photography.
Mobile phones that offer these and more general computing capabilities are referred to as
smart phones.
Mobile communications have been around for longer than you might think.
Radiophones, for example, were first demonstrated around 1990 when Mr. Cho was created
an invention allowing telephone communications to be established via radio between the
shore and the ships at sea used by the navy. Hand held mobile radio communications devices
have been around since 1973.
India’s mobile phone industry is one of the fastest growing industries in the world.
Mobile phones in India were formally launched in August 1985. For the first few years after
the advent of mobiles, monthly subscriptions were added to the tune of 0.05 to 0.1million in
India.
Subsequently the subscriber base stood at 10.5million in December 2002. The Indian
mobile phone industry has entered a phase of boom due to many proactive measures taken by
various licensors and regulators. Two million mobiles subscribers were added every month in

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India from 2003 to 2005. The two other countries with more mobile phones then India are
USA and China.
Mobiles phones have become ubiquitous in our society. In fact, they have been
around for several decades in some form or another. The technology began shaping in the
late 1940s, when the idea of mobile phone was introduced.
HTC, being one of the fastest growing companies in the mobile industry, is introducing
newer handsets with stunning applications every year. The company aims in developing
smarter devices to best satisfy the needs of the consumers. Established in 1997, the company
commenced its business by introducing devices of popular brands in the market. HTC
Corporation experienced wide growth by bringing quality products of leading industries and
started its services under its own name since the year 2006.Though HTC Electronics has
gained corporate affairs in other business areas such as the digital media, the tablet, the
telecommunication network business area of HTC became a record breaker. We are
dedicated to creating a customized user experience and believe that each mobile device needs
to fit its owner, and not the other way around. HTC has been producing cellular device that
include mobile phones sensationalized phones, and the most innovative of them all the
Mobile Intelligent Terminals which are considered hybrid device.
The present line up of HTC mobile phones which comes with excellent mobile phone
deals include the most beautiful technology mobile phones namely: HTC Explorer, HTC
Desire, HTC Cho Cho, HTC sensation, HTC one X, HTC one X+(plus), HTC desire C, HTC
desire X, HTC Evo pro. The latest luxurious mobile phones introduced in Singapore are
known for its stylish designs, innovative and excellent features, that all comes with high-tech
multimedia features. The striking designs and uncompromised features, functions, and
performances of HTC mobile phones will continue to rule the mobile phone industry around
the world.
HTC sense offers the users instant capture of images, HD video recording, fantastic
graphics and animation, thus a delightful multimedia experience. HTC ChaCha and Salsa

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arrives with unique Facebook button for getting access to Facebook services and updates in a
single touch. Operated on Android Gingerbread version OS, these smart phones offer the
option of sharing updates while performing other applications. Sensation 4G possess the
most advanced technology with HTC sense, which is the perfect handset purely meant for
entertainment.
Users finds easy in accessing multimedia content in their convenience. All the HTC
mobile phones are made available for the purchase of consumers through exclusive deals
offered by top networks. HTC is popular worldwide for the creation of innovative
Smartphone. With the arrival of newer technology phones every year, HTC Corporation is
finding faster growth in the mobile sector. Latest news about HTC mobiles states that
consumers can enjoy most advanced technology in the upcoming HTC phones.
1.1.1 ORIGIN OF MOBILE PHONES
Mobiles phones are looked upon as a modern invention. However, their origin can be
traced back to the invention of telephone way back by Graham Bell 1870s and success in the
capture of radio message. Since those events, these basis technologies have merged and
shaped themselves together as mobile phone.
Summing up the history of mobile phones we can say that the telephones were the
beginning of the whole system. Radio charted the progress of radio communications. Both
technologies came together to bring radio telephones. Then came Cellular which marked the
development of popular cellular mobile phone systems. Another step was digital which led to
the emergence of a digital standard, GSM. Satellites helped mobile phones emerge as the
preferred medium of communication at the global level.

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1.1.2 WIRELESS COMMUNICATION
The development of wireless communication systems started in the 1930s with the
use of 'Walkie-talkies' during the Second World War to enable foot soldiers to stay in contact
with the headquarters. In 1946, AT&T Bell introduced the first commercial radiotelephone
service in the US, which allowed communication between mobile users in cars and the public
fixed network. In the 1960s, Bell Systems launched the Improved Mobile Telephone Service
(IMTS), which laid the basis for commercial-sector mobile communications. Developments
in microprocessor technologies in the late 1970s and early 1980s enabled the introduction of
the reliable wireless communications system, the so-called first generation.
1.1.3 TECHNICAL OVERVIEW OF COMMUNICATION
An essential part of a mobile phone network's tasks is to monitor the location of every
registered mobile phone device, as mobile phone users are free to roam throughout the
coverage area of a cellular network. Therefore the network must possess some way to track
mobile phones so that it can successfully route incoming calls and text messages to them.
Mobile phone location data is an inherent feature of mobile communication and for this
reason some technical background to mobile communication is provided in this section.
1.2 G TECHNOLOGY
G technologies represent a state of development between 2G and 3G and have
overcome the limited data and primarily voice- centered services of the 2G networks .In the
1990s and early 2000s higher transmissions rates and always-on connectivity were enabled
by General Packet Radio Services (GPRS). Data transmission speeds were now 10 times
faster with 115 kb per second and based on packets witching technology. Packet switching
optimizes the use of bandwidth available in a network and minimizes the time it takes for
data to travel across the network. The increased data transmission rates of 2.5G compared to
earlier systems help to transfer data such as mobile internet content.

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1.2.1 FIRST GENERATION NETWORK-1G
The first generation wireless technologies, also known as 1G, were relatively simple
and used analogue signals. Mobile phone handsets based on 1G technology were mainly used
by government agencies and the military before this technology came into general use in the
business domain in the 1980s. The systems in Europe and the USA had in common that they
provided coverage of a very large area by using only one transmitter mast. The coverage area
of a mast was fairly large, up to 150km.
1.2.2 SECOND GENERATION NETWORK-2G
In the late 1980s and early 1990s, the popularity of wireless communications grew
and increased the demand for network capacity. Together with the disadvantages of analogue
1G system, this led to the development of the second generation wireless system based on
digital technology. Digital signals have different transmission properties than analogue
signals and use binary coding using sequences of 0s and 1s to construct a signal's unique
pattern. Digital signals use digital samplers and codes to convert analogue voice data into
digital data.
1.2.3 THIRD GENERATION NETWORK-3G
Third generation mobile telephony (3G) is the successor to the 2G and 2.5G systems.
3G improved previous systems by providing enhanced security and encryption features,
improvements in screen displays and the ability to handle multimedia data, such as graphics
and video streaming. 3G allows faster data exchange with data transmission rates up to
1920kbits per second, which enables the support of greater voice and data customers.
Support can be provided for a wide variety of mobile equipment. 3G technologies were first
introduced in Japan in 2001 and spread to Europe and the USA in 2002. UMTS (Universal
Mobile Telecommunications System) is the third generation mobile phone technology mainly
used in Europe and also in Japan.

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1.2.4 GSM TECHONOLOGY
GSM is an open non-proprietary and interoperable digital standard for cellular mobile
systems operating in the 900 and 1800 MHz band. In 1986, a number of different prototype
systems put forward by companies and consortia from different European countries were trail
and led to the agreement of the main characteristics of the new system. GSM is still in use to
date by all European countries and has also been adopted in other continents, such as Africa
and South America. There are over 540 million GSM subscribers in Europe, plus another 18
million Europeans using 3GSM networks, which are the 3G service delivered over the
evolved GSM core network.
1.3 COMPANY PROFILE
HTC, being one of the fastest growing companies in the mobile industry, is
introducing newer handsets with stunning applications every year. The company aims in
developing smarter devices to best satisfy the needs of the consumers. The latest release,
HTC Wildfire-S is expected to attract large number of consumers with its advanced technical
specs and cheaper price. Established in 1997, the company commenced its business by
introducing devices of popular brands in the market. HTC Corporation experienced wide
growth by bringing quality products of leading industries and started its services under its
own name since the year 2006. HTC Advantage arrived with prominent features like 5 inch
screen and QWERTY keyboard, which brought the company enough popularity among
consumers. HTC Shift and Touch followed the HTC Advantage with powerful applications,
which made HTC excel in Asian, European and US markets.
The achievements made by HTC Corp, in the past few years is something impressive.
HTC products are known for its innovation and elegant design, which certainly meet the
demands of the users. HTC was the first to introduce the products like color palm PC,

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Microsoft pocket PC & wireless pocket PC, Microsoft powered 3G phone and tri-band
UMTS 3G device. Updated news about HTC mobiles is available online with pictures,
videos and reviews.
It is clear from the introduction of HTC Sensation 4G, HTC ChaCha & HTC Wildfire
S that the company better understands the requirements different people have when they look
for buying new mobile phones. Sensation 4G possess the most advanced technology with
HTC sense, which is the perfect handset purely meant for entertainment.
HTC sense offers the users instant capture of images, HD video recording, fantastic
graphics and animation, thus a delightful multimedia experience. HTC ChaCha and Salsa
arrives with unique Facebook button for getting access to Facebook services and updates in a
single touch. Operated on Android Gingerbread version OS, these smart phones offer the
option of sharing updates while performing other applications. HTC sense is implemented in
a much simpler way in HTC Desire S, HTC Wildfire S and HTC Incredible S and with the
stunning design and speed, these smart phones are certain to present the users an exhilarating
mobile experience.
Advantages of Mobiles
1. Quick information- With the help of MOILES one can get quick information about the
things happening in the world and can thus remain updated.
2. Source of entertainment- Mobiles Phones acts as a source of entertainment for the
people. We enjoy a lot while watching Smartphones and get relaxed after watching phones.
3. Easy to operate –We can easily operate the mobiles; even children do not find any
difficulty while operating Smartphone.

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Disadvantages of Mobiles
Wastage of time- Normally children waste their time in watching mobiles (games, music
etc.) and do not study well.
Harmful rays- Watching Mobiles regularly harms our eyes, as it gives out many harmful
rays which are very harmful to the eyes.
1.3.2 COMPANY HISTORY
HTC Corporation, stands for High Tech Computer Corporation, located in Taiwan, was
founded by three members, Cher Wang(chairman), HTC (director and chairman), and Peter
Chou(President and CEO) in 1997.
HTC started as an original designer and equipment manufacturer that designs products such
as mobile phones and PDAs (Personal Digital Assistant). However, HTC did not have
successful products nor did it build a high reputation until the establishment of its leading
position in PDA market by developing a product called iPAQ (pocket PC and personal digital
assistant).
Since then, HTC became the world’s largest PDA original equipment manufacturer and its
largest customers were HP and Dell (Phone Arena Team, 2008).
HTC gradually increased its industry awareness by signing a large number of orders with
European telecommunications. In 2002, Microsoft announced a Pocket PC Phone Edition
system which drew HTC’s attrition. HTC had the idea of combining the system into mobile
phones; it then developed the world’s first PDA phone based on the system. Manufactures
such as HP and Dell did not recognize the value of the new product. thus, no order was made.
A European telecommunication called O2, however, was highly interested and signed orders.
The unique feature of this phone created opportunities for HTC to become popular in Europe,
and other European telecommunications started to became HTC’s customers (Phone Arena

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Team, 2008).
In 2009, HTC began to develop its devices based on Android, and one year later, Windows
operating systems. In 2011, HTC released its Smart phones under its own brand name: HTC.
In recent years, due to the pressure of competitive Smartphone market, HTC developed a
Touch series phones. This series has a nice appearance, and more importantly, the Touch
FLO operating system which is more convenient and smarter than Windows Mobile.
HTC has achieved many industry firsts, including the first touch-screen Smartphone (2000),
the first 3G Microsoft Windows phone (2005), the first 4G Smartphone launched in the U.S.
(2010) and the first 4G LTE Windows phone (2012) (About HTC). Now, HTC is the world’s
top Smartphone original equipment manufacturer and the largest manufacturer of Windows
Mobile Smartphone and it dominates about 80% of Windows Mobile Smartphone market
share.
High Tech Computer Corporation (HTC) is the hidden force behind most of the world's
Windows Mobile-based clamshell "Smartphone" and personal digital assistants (PDAs). The
Taiwan-based company operates primarily as an original design manufacturer (ODM) but
also as an original equipment manufacturer (OEM) for many of the world's largest
telecommunications companies, including Orange, NTT DoCoMo, AT&T Wireless, and T-
Mobile, among others. HTC also produces Smartphone’s and PDAs under its own brand,
Qtek, to limited markets. In June 2006, however, the company announced its acquisition of
Dopod, a major manufacturer and distributor of HTC- based Smart phones and PDAs in the
Asian region, a move that placed HTC in direct competition with many of its customers.
Founded only in 1997, HTC grew quickly through its close partnership with Microsoft
Corporation, helping the software giant impose its operating system on an initially reluctant
mobile telecommunications sector. HTC operates manufacturing subsidiaries in mainland

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China, and sales support subsidiaries in the United States and the United Kingdom, for its
North American and European operations, respectively. HTC is led by founder and Chairman
Cher Wang, who is also behind chip maker Via Technologies and is the daughter of Y. C.
Wang, Taiwan’s wealthiest person. Peter Chou serves as the group's president, and H. T. Cho
is company CEO. The company is listed on the Taiwan Stock Exchange and produced
revenues of TWD 72 billion ($2.23 billion) in 2005.
Smartphone Start in 1997
High Tech Corporation was founded in 1997 to develop a new generation of personal digital
assistants and so-called "Smartphone" which combined mobile telephone technology with
miniaturized computer and other functions. The development of the Smartphones became an
important step in what many technology market observers viewed as an inevitable drive
toward the convergence of various technologies--ranging from telecommunications to music
to video and photography to a variety of computer applications--into single, all-
encompassing, handheld units. As company founder Cher Wang told China Daily: "We
started HTC with the vision of offering end-users an easy to use product. We have never
believed consumers want to have to carry separate laptops, mobile phones and digital
cameras."
HTC was not Wang's first venture into the technology sector. Wang was the daughter of Y.
C. Wang, head of Taiwan's largest corporation, Formosa, and recognized as Taiwan's
wealthiest person. The Wang family had entered the technology sector during the late 1970s,
through Formosa Plastic's semiconductor division, headed by Winston Wang, and through
First International Computer, established by Charlene Wang and her husband in 1979. The
fourth of five children born to Y. C. Wang's second marriage, Cher Wang started out by
working for older sister Charlene at First International Computer. Wang then joined with
husband Wenchi Chen to found chip maker Via Technologies in 1992. After the Wang

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family acquired struggling computer manufacturer Everex Systems, based in the United
States, in 1993, Cher Wang was placed in charge of the company, and led its turnaround by
mid-decade. Despite the wealth of her family, however, Wang was determined to build her
career on her own. As she told China Daily: "In my career, I have never got a cent from my
father."
By the mid-1990s, Wang had become one of the first to recognize the potential for
converging technologies. The proliferation of new handh0.eld technologies, especially
mobile telephones and PDAs, as well as the rising popularity of portable computers, had
given people, especially professionals, a lot to carry. Wang recognized the need for a new
generation of handheld device that could combine most, if not all, of the functionality of the
various technologies. This led Wang and Wenchi Chen to found a new company, based
around a team of engineers from Digital Equipment, a major customer of First International
Computer from when Wang worked there. HTC's research and development team gradually
increased to a team of more than 1,000 engineers by the mid-2000s.
HTC at first focused on the laptop computer market, specifically on the newly emerging
Pocket PC format. This effort brought the company into its first contact with Microsoft, as
HTC received its Windows CE OEM certification at the end of 1997. The company set out to
develop the first Pocket PC models for the OEM market and by the end of the decade, its
models had captured the industry's attention. In 1998, for example, the company was a
finalist in Byte Magazine's Best of CeBIT awards. By the following year, the company had
captured the first prize from PC Week Magazine's Best of Comdex Spring awards.
Supporting the group's development through this early phase was its early initial public
offering, in 1998. The company also became the first in the industry to produce a Pocket PC
with a full-color screen.

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Yet the company's first years were difficult ones. Within two years, the company was facing
mounting losses, and its products failed to capture consumer attention. As Wang told
Business Week: "The market just wasn't ready for a PDA phone that behaved like a
minicomputer." At the same time, the company's products were beset with technical
problems, both in their design and operating software. In order to survive, Wang was forced
to pump millions of her own money into the company, notably in stepping up the group's
engineering and design capacity.
HTC's breakthrough came in 2000, when it was awarded the contract to develop and
manufacture a new breed of still smaller handheld computer, known as the personal digital
assistant (PDA), for Compaq Corporation. The Ipaq, as the new device was called, became
an instant sensation. The success of the Ipaq was a lasting one, too, as the company
continued to develop new models through the middle of the decade. Of importance, the Ipaq
featured an expandable design, with slots for both the Compaq Flash Expansion Pack and a
PC Card Expansion Pack, pointing the way to the future convergence of the computing and
telecommunications markets.
As Peter Chou pointed out in a company press release in 2000: "We are at the beginning of a
2nd wireless revolution; one that will see wireless and Internet integration as the most
important technology of this decade."
Keeping the Lead in the New Century
HTC set out to play the role of leader for the new market. In 2001, the company reached a
new agreement with Microsoft to develop a new generation of mobile telephones based on
the extension of Microsoft's latest handheld operating system, Windows CE 3.0. By March of
that year, the company had debuted its first fully functional prototype of the new
"Smartphone." The fact that Microsoft CEO Steve Ballmer himself made the demonstration
helped dramatically raise HTC's profile among the global telecommunications industry. In

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support of the new product line, HTC reached a processor supply agreement with Texas
Instruments in May 2001.
By 2002, HTC had released its first commercially available Smartphone, which was picked
up by fast-growing British telecoms group Orange, later part of France Telecom. In that year
as well, HTC launched its first wireless Pocket PC. The company quickly signed up new
customers, including Germany's T-Mobile, the Philippines Smart Communications, and the
United States' AT&T Wireless, which added Smartphones in 2003. The successful launch of
the new technology also transformed HTC's revenue picture. Whereas the group's Ipaq sales
had dominated its turnover, accounting for some 85 percent of total company sales in 2001,
HTC had successfully reduced its reliance on that single device, back to just one-third of
sales, by 2003.
By 2003, HTC faced a growing number of new entrants in the Smartphone market, including
competing Windows versions, and the rival operating system, Symbian, used by Nokia and
Motorola, among others. In response, HTC moved to lower its cost by shifting parts of its
production to mainland China, incorporating a subsidiary in Suzhou in 2003. The company
also focused on new product development, driving its Smartphones toward still smaller,
sleeker designs. The company also counted its focus on the handheld market as part of its
strength against the newly emerging competitors, which entered the Smartphone market with
a background in personal computers (PCs). A far different sector, the PC market demanded
high volumes, with little need for product innovation. The Smartphone market, on the other
hand, was especially driven by research and development capable of extending functionality.
HTC's sales rose quickly, as more and more of the world's major telecommunications
providers adopted the company's Smartphones. By the end of 2004, HTC's revenues had

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neared $1 billion. In that year, the company boosted its software development wing with the
acquisition of IA Style, a noted developer of software applications for the Windows Mobile
operating system. Following the acquisition, IA Style, which had previously operated in the
retail sector, shifted its operations entirely to supporting HTC's own product development. In
the meantime, HTC had begun expanding its global operations, launching a subsidiary in the
United States in 2003, and a subsidiary in the United Kingdom in 2005. In this way, the
company positioned itself closer to its major customers, which included European giants
such as O2, Orange, Vodaphone, T-Mobile, and Telefonica. Also in 2005, HTC became the
first to release a Smartphone based on the new Windows Mobile 5.0 operating system. By
the end of that year, the company's sales had doubled, topping $2.2 billion.
In 2006, HTC moved to boost its operations in the Asian markets as well, announcing its
agreement to acquire Dopod in June of that year. Dopod was then a major player in the Asian
regions with sales of its own HTC-based Smartphones. The acquisition raised eyebrows,
particularly among HTC's customers, as the addition of Dopod operations placed HTC in
direct competition with the company's own customers. The move signaled the company's
possible interest in moving out of the shadows in order to achieve recognition as the world
leader in Smartphone technology.
CHRONOLOGY
Key Dates
 1997 The company is founded.
 2000 HTC is awarded the contract to develop and manufacture a PDA, the Ipaq, for
Compaq Corporation.
 2001 HTC reaches an agreement with Microsoft Corporation to develop a new
generation of mobile telephones.

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 2002 HTC releases its first commercially available Smartphone and its first wireless
Pocket PC.
 2005 HTC becomes the first to release a Smartphone based on the new Windows
Mobile 5.0 operating system; company sales top $2.2 billion.
 2006 HTC agrees to acquire Dopod.
 2008 Integrated GSM/WiMAX 4G phone launched in the world (Russia) – HTC Max
4G Android device – T-Mobile G1.
 2009 HTC Sense Smartphone – HTC Hero.
 2010 4G Smartphone launched in the U.S. – the HTC EVO 4G on Sprint.
 2011 Smartphone with Beats Audio – HTC Rezound (2011)4G LTE Smartphone on
Verizon and AT&T – HTC Thunderbolt and the HTC Vivid.
 2012 1080 pixel display - HTC DROID DNA, 4G LTE Windows Phone - HTC
TITAN II, Smartphone with f2.0 aperture - HTC One X and S.
 2013 The phone runs Google Inc's Android software, but HTC is grafting its own
home screen on the phone, one that's similar to that of Microsoft's Windows Phone
software.
MISSION
At High-Touch Communications, our mission is to build our business through innovative
design strategies and easy-to-use software solutions.
• Customer service of the highest order.
• Value for money to the customers.
• Professionalism in carrying out business.
• Use of technology to improve service standards.

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• Increase market share.
• Winning consumers’ heart.
Company’s mission statement is clear and thoughtful which guide geographically
dispersed employees to work independently yet collectively towards achieving the
organization’s goals.
VISION
Company’s vision is crystal clear and mind frame very directed “To improve the quality of
life through technology”. And continue to grow at a healthy pace, year after year, decade
after decade. Our vision is to address our communications and software automation
requirements with intuitive Internet platforms and professional branding initiatives.
GOALS
• To consolidates its position as a global player in the Smartphone’s mobiles market.
• To leverage technological skills to drive growth.
OUR VALUES
 EXCELLENCE in everything we do.
 COMMITMENT to our clients, brands, projects and industry.
 HONOUR in dealing with clients, suppliers and colleagues.
COMMITMENT
 To our customers.
 To our people.
 To our community.
 To our shareholders.
 To our clients, brands, projects and industry.

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1.4 BOARD OF DIRECTORS AND SUPERVISIOR
Board of Directors:
Cher Wang Chairperson,
HT Cho Director / Member of the Compensation Committee,
Wen-Chi Chen Director, Tan Ho-Chen Director,
David B. Yoffie Director, Chen-Kuo Lin Independent Director/
Member of the Compensation Committee, Josef Felder Independent Director.
Board of Supervisor:
Shao-Lun Lee Supervisor on
behalf of Way-Chih
Investment Co., Ltd.
Huang-Chieh Chu Supervisor.
Management Team:
Peter Chou Chief Executive Officer & President,
Fred Liu President of Engineering and Operations,
Chialin Chang Chief Financial Officer,
Jason Mackenzie President of Global Sales and Marketing,
Matthew Costello Chief Operating Officer,
David Chen Chief Engineering Officer,
Scott Croyle Vice President, Innovation,
John Wang Chief Marketing Officer,
Kouji A. Kodera Chief Product Officer,
Grace Lei General Counsel.

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Worldwide Office Locations
HTC is headquartered in Taiwan. Sales and service centers located in Europe, Americas and
Asia to ensure our ability to service clients and enhance relationships with consumers. HTC
maintains a presence in all key markets, including the United States, Canada, the United
Kingdom, Germany, France, China, Japan, Korea, Italy, the Netherlands, Belgium, Greece,
Spain, Poland, Denmark, Russia, Singapore, Thailand, the Philippines, Indonesia, India,
Malaysia, Australia, the United Arab Emirates (UAE) and Brazil.
Human Resources
Employees represent one of HTC's most valuable assets. The company has in recent year’s
actively recruited outstanding talent into its ranks – particularly in the areas of product
design, user interface, brand promotion, and sales and marketing. While bringing on
professionals from Europe and Americas, we have also invested significant resources into
making the work environment at HTC diverse, challenging, and encouraging.
As of the March 31st 2012, HTC employed 16,746 staff worldwide. 24.8% of all HTC
managerial positions are held by 331 non-Taiwanese managers. Non-Taiwanese managerial
and technical staff filled 12.9% of HTC managerial and technical positions. Women held
21.0% of HTC's 1,332 managerial positions.

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1.5 WORKING COMPANY
Work Environments
HTC is committed to comply with local laws and regulations to establish a safe and healthy
workplace, free from recognized hazards. Furthermore, HTC is thoroughly dedicated to
providing employees with a workplace that is free of harassment (including sexual
harassment) and discrimination. Any language or behavior of intention to cause hostilities or
violations of this policy is strictly prohibited and shall be reported to a responsible authority
immediately.
1. HTC is the Place to Start or Further Our Career
As a recognized world leader in the mobile device market, HTC provides you with the
launching pad in starting or furthering your career. HTC is part of the global market that
breeds flexibility, new technologies and innovations. This creates opportunities and an
environment for you to challenge yourself and grow with the future.
In HTC, your value will be recognized and your career will have direction. If you want to be
part of a team that comes up with innovative ideas, designs cutting-edge products, uses the
latest technology and you want to have fun while doing it, HTC is the place for you.
2. HTC as an Employer
HTC's philosophy is Integrity, Innovation and Execution.

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Integrity - Integrity is an integral part of HTC beliefs, whether it be between HTC and its
employees, or HTC and its customers. We believe that integrity is vital for us to win our
employee's trust and support, and to expand our client base in a very competitive market.
Innovation - Innovation is what drives us to provide our customers with cutting-edge
products. In HTC, innovative ideas are encouraged at work and tested in our products.
Innovation and the willingness to take on challenges have helped HTC stare down
difficulties, and achieve near-impossible objectives.
Execution - We insist on providing our customers with the best and highest-quality products.
Each detail in the development process is subjected to the strictest standard to ensure a
superior final product. Our commitment to the smallest details and execution brings the best
service and value to our customers.
3. Grow with Us
HTC puts a premium on its employees and therefore we encourage professional and personal
growth. Based on this philosophy, training and job rotation are designed to further the
development of HTC employees.
3.1 New Employee Orientation and Evaluation
HTC helps new employees easily acclimate to the company by arranging an orientation
program and performing an evaluation after the employee's probation period. HTC has set up
various professional training programs to provide its employees with the necessary skills and
knowledge to perform their work at a high level. Based on an employee's job requirements,
HTC arranges the proper training program to the employee’s needs.

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CHAPTER- 2
PRODUCT PROFILE
2.1 PRODUCT SCHEME
The company’s products are sold under various brand names, such as HTC, Dopod, and Qtek
and are often rebranded by major telecommunication carriers. Its products also include
pocket PC phones (touch phone), pocket PC phones (PDA Phone), ultra mobile phones
(mobile computer, sub note), HTC kovsky (Sony Ericsson XPERIA X1), and HTC dream (T-
mobile G1).
Significant Events In August 2009, Chunghwa Telecom Co. Ltd. has teamed up with
Microsoft Corporation, HTC Corporation and others to start building an e-book business for
Chinese language materials. China Mobile Limited and HTC Corporation have agreed to
work together to develop products for the mainland's third generation mobile network. They
signed an agreement to start the partnership, focusing on product and technology
development. HTC would develop intelligent advanced wireless broad band products based
on the TD-SCDMA standard, and would work closely with China Mobile to design and make
products tailored to the needs of the China market.
Product Quality and Safety
The Company is committed to pursue excellence and maintain quality at all times. The
Company strives to continuously improve the quality of products and service in compliance
with the related safety regulations/laws in order to benefit our customers and
venders/suppliers and achieve world-class competitiveness. To maintain HTC's valuable
reputation and the benefits to our customers and venders/ suppliers, all employees must
comply with our quality processes and safety requirements.

22. 22
Compared To The Competitors
ANALYSIS OF EFE MATRIX: The total weighted score of 2.8 is above the average of 2.5,
so the telecommunication business (HTC) is doing pretty well, taking advantage of the
external opportunities and avoiding the threats facing the corporation but still there is a great
room for improvement as HTC is competing with the great players of mobile market they
need to continue producing new mobile models to cope up with the competition.
The corporation should take advantage when their competitor make some mistake like
blackberry have to called their phone sets from the market due to some defect, in this
situation HTC should try to win the customers of blackberry. Striking out the opportunities at
the right time and eliminating threats at the right time will definitely help HTC to become the
giant of the market.

23. 23
2.2 PRODUCTS OF HTC
HTC has different products which are mentioned below:
HTC One Family
Under this categorization the models have different features namely as follow:
HTC One Max HTC One
HTC One mini HTC One (M8)

24. 24
HTC One dual sim HTC One Max
HTC Desire Family
Under this categorization the models have different features related to advanced performance
for exceptional value. Performance, design and affordability. The models are as follows:
HTC Desire 816G dual sim HTC Desire 516 dual sim

25. 25
HTC Desire 210HTC Desire 310 dual sim
HTC Desire 500 HTC Desire 700

26. 26
More Smartphones
Under this categorization there are following models namely:
HTC Butterfly S HTC One X HTC Desire V
Window Phone 8X by HTC Window Phone 8S by HTC

27. 27
2.3 HTC MOBILE WITH FEATURES
DESIRE 816G Dual Sim
 1 GB Ram & internal 8GB, External 32GB memory.
 Android 4.4 (Kit Kat).
 1.3 GHz quad-core processor for fast performance.
 Perfect entertainment pleasure on the 4.3 (10.9 cm) display.
 Primary Camera 13MP & Secondary 5MP takes sharp pictures in any light.
 Battery STAMINA Mode for 4 times more standby time.
 One touches sharing with NFC.

28. 28
DESIRE 516
 1 GB Ram & internal 4GB, External 32GB memory.
 Android 4.2 (Jelly Bean).
 1.3 GHz quad-core processor for fast performance.
 Perfect entertainment pleasure on the 4.5 inches display.
 Primary Cemera5MP & Secondary VGA takes sharp pictures in any light.
 Battery li-Ion 2000mAh.

29. 29
DESIRE V
 512 MB Ram & memory total storage 4 GB.
 Android 4.0 with HTC sense 4.
 1 GHz quad-core processor for fast performance.
 Perfect entertainment pleasure on the 4 inches display.
 5MPcemera with auto focus and LED flash.
 Battery 1650 mAh.

30. 30
HTC Butterfly
 2 GB Ram & internal 16GB,(11 GB user available) external 32GB memory
 Android OS, 4.1(Jelly Bean), v4.2 (Jelly Bean), planned upgrade to v4.2(Kit Kat)
 1.5 GHz Krait quad-core processor for fast performance.
 Perfect entertainment pleasure on the 5.0 inches display.
 Primary Camera 8MP & Secondary 2.1MP.
 Non-removable li-op 2020mAh Battery.

31. 31
HTC Window 8X
 1GB Ram & memory total storage 16GB available capacity varies.
 Window phone 8 G-sense.
 Qualcomm S4 1.5 GHz dual-core processor.
 4 inch touch screen with Gorilla Glass 2.
 8MP camera with the ultra wide-angel front camera 2.1MP.
 Embedded & rechargeable Li-ion Battery 1800 mAh.

32. 32
CHAPTER-3
RESEARCH METHODOLOGY & OBJECTIVES TRAINING
3.1 OBJECTIVESOF THE STUDY
 To know about the history of industry.
 To assess the awareness level about HTC mobiles among customers.
 To investigate the factors providing satisfaction to customers.
 To identify the strength of HTC mobile in the market.
 To identify the features of HTC mobiles.
 To find the level of customer’s satisfaction of HTC mobile in Kaithal city.
3.2 NEED FOR THE STUDY
The study is based on the topic “customer satisfaction towards HTC mobiles with
special reference to Kaithal city”. This study aims to find factors affecting the purchase of
HTC mobiles phones, the media that create awareness about HTC mobiles etc. Primary data
were collected and simple percentage statistical tool were used to find out the results. The
report has been prepared by meeting the respondent face to face and getting their views and
then using those as a basis for further analysis and interpretation.

33. 33
3.3 RESEARCH METHODOLOGY
3.3 (1) SAMPLE SIZE
Sample is 150 respondents are taken for this study.
3.3(2) SAMPLE TECHNIQUES
The sampling technique used in this study is “Convenience sampling”. When the
population elements for inclusion in the sample based on the case of access, it can be
called as convenience sampling.
3.3(3) COLLECTIONS OF DATA
For this study primary data and secondary data were used. In order to collect this
primary data, a questionnaire designed with (25) questions with open ended question
which will cover the overall information needed to do this study. And secondary data is
collected from books, journals, magazines and from websites.
3.3(4) DATA ANALYSIS
For analysis the data, researcher used simple percentage method. In addition
different charts, tables etc were drawn to interpret the data and results.
3.3(5) LIMITATIONS OF THE STUDY
 The studies restricted only to Kaithal city.
 Time constrain being one of the major limitation.
 Only a sample of 150 respondents was taken for study.
 The findings are based only on the information given by the respondents.
 The opinion given by respondents may base.

34. 34
CHAPTER-4
ANALYSIS AND INTERPRETATION
This chapter deals with the survey analysis of respondents of
HTC Mobiles and their interpretaiton and presentations.

35. 35
TABLE NO 1: DO YOU HAVE HTC MOBILE EARLIER WITH YOUR
FRIENDS AND RELATIVE.
Source: primary data
Interpretation
From the above table 1 it is inferred that 80.04% of the respondents are saying that
having a HTC mobile you and friend your relative and 20.01% of the respondents are saying
no.
Majority of the respondents 80.04 %( 120) are Yes and 20.01 no.
0
10
20
30
40
50
60
70
80
90
Yes No
80.04
20.01
S.No Having HTC mobile phone No of respondents Percentage
1 Yes 120 80.04
2 No 30 20.01
Total 150 100

36. 36
TABLE NO 2: WHICH MODELYOU PREFER OF HTC BRAND.
S.No. Model you prefer under HTC No of respondents Percentage
1 HTC Explorer 59 39.3
2 HTC Touch HD 31 20.6
3 HTC Desire 816 28 18.6
4 HTC EVO 4G 28 18.6
5 HTC Inspire 4 2.6
Total 150 100
Source: primary data
Interpretation
From the above table 2 it is inferred that 39.3% of the respondents are prefer HTC
Explorer,20.6% of the respondents are prefer HTC Touch HD,18.6% of the
respondents are prefer HTC Desire 816,18.6% of the respondents are prefer HTC EVO
4G,2.6% of the respondents are prefer HTC Inspire.
Majority of the respondents 39.3 %( 59) are prefer HTC Explorer.
0
5
10
15
20
25
30
35
40
HTC
Explorer
HTC
Touch HD
HTC
Desire 816
HTC EVO
4G
HTC
Inspire
39.3 20.6 18.6 18.6 2.6

37. 37
TABLE NO 3: WHAT WILL BE YOUR PRICE RANGE FOR
PURCHASE OF HTC MOBILE.
S.No Price of your HTC mobile No of respondents Percentage
1 Less than Rs.10000 51 34.01
2 Between Rs.10001 to 20000 45 30.01
3 Between Rs.20001 to 30000 22 14.6
4 Above Rs.30000 32 21.3
Total 150 100
Source: primary data
Interpretation
From the above table 3 it is inferred that 34.1% of the respondents are less than
Rs.10000, 30.01% of the respondents are between Rs.10001 to 20000, 14.6% of the
respondents are between 20001 to 30000, 21.3% of the respondents are above 30000.
Majority of the respondents 34.01 %( 51) are less than Rs.10000.
34.01
30.01
14.6
21.3
0
5
10
15
20
25
30
35
40
Less than
Rs.10000
Between
Rs.10001 to
20000
Between
Rs.20001 to 30000
Above Rs.30000

38. 38
TABLE NO 4: WHAT IS THE PREFER FETURES OF HTC MOBILE
PHONE.
Source: primary data
Interpretation
From the above table 4 it is inferred that 39.3% of the respondents are saying user
friendliness, 38.01% of the respondents are saying clarity, 13.3% of the respondents are
saying price, and 9.3% of the respondents are saying sound effect
.
Majority of the respondents 39.3 %( 59) are saying user friendliness.
39.3
13.39.3
38.01
User friendliness
Price
Sound effect
Clarity
S.No Strength of HTC mobile phones No of respondents Percentage
1 User friendliness 59 39.3
2 Price 20 13.3
3 Sound effect 14 9.3
4 Clarity 57 38.01
Total 150 100

39. 39
TABLE NO 5: WHO IS MAIN COMPETITERSHTC MOBILES.
S. No Who is the sound competitor to your
HTC mobile phone
No. of respondents Percentage
1 Sony Xperia 61 40.6
2 Black berry 29 19.3
3 Samsung 38 25.3
4 Apple 22 14.6
Total 150 100
Source: primary data
Interpretation
From the above table 5 it is inferred that 40.6% of the respondents are Sony Xperia,
25.3% of the respondents are Samsung, 19.3% of the respondents are Black berry, and 14.6%
of the respondents are Apple.
Majority of the respondents 40.6 %( 61) are Sony Xperia.
40.6
19.3
25.3
14.6
0
10
20
30
40
50
Sony ericssion Blackberry Samsung Apple

40. 40
CHAPTER-5
MOBILES STRATEGIES
Introduction
Under this chapter mobile strategies are investigated in HTC ltd. and the comparison of
selected models are done to find out the best model out of selected models.
Mobile technology presents all marketers with a tantalizing proposition. Mobile devices
function like an extension of our selves, present throughout every moment of our day. They
are globally ubiquitous, and ownership frequently transcends economic and social
boundaries.
At HTC, there are four ideas as part of core mobile framework which work as mobile
strategies. While these strategies applied on both within and outside the consumer
packaged goods industry. These unique mobile frameworks are explained below:
1. Use the power of mobile-at-retail and re-think the impulse purchase
Since consumers carry mobiles at every moment of the day, mobile phones have the
potential to be extremely influential on the path-to-purchase and in-store experience. HTC
uses location and behavior-based strategies which can reach consumers at all places. While
HTC selling their products at retail outlet, exercise the impulse of consumers on working at
product displays and sold the product.
2. Stressed on the mobile video features.
Globally, there is an increased demand for paid media, particularly TV, which is driving
cost inflation and putting pressure on companies’ year over year to reach the same number
of people. The growth of mobile video consumption, particularly around content like music
videos and movie trailers, has led to increased mobile video inventory. In many markets

41. 41
around the world, HTC have seized a first-mover advantage by investing early in this
growing consumer touch point. Its investments in TV advertising in its earlier years
secured long-term cost advantages.
3. Amplify TV spend through integration
Like mobile, TV is highly scaled, but market structure, rising costs and changes in
consumer viewing behavior increases the effectiveness of TV advertising. Research shows
that extensions to TV spend can actually multiply the return of HTC. There are a growing
number of powerful second-screen technologies like Get Glue, Viggle etc. which can be
implemented to capitalize the benefits.
4. Monetize mobile media
One powerful attribute of mobile advertising is that it’s both location and contextually
driven.
Let’s say you’re searching on your phone to see what’s playing at the movies tonight. I’m
sure a local theater (and perhaps a nearby restaurant) would be happy to see an ad pop up
on your Smartphone. You are, after all, near the right location and the context makes sense.
But if you happen to be using your phone to check out the latest headlines on Seeking
Alpha, are its advertisers all that keen on reaching you in terms of location and context?
Probably not.
5. Brand Effectiveness Strategy
This is where the mobile wallet and passes come in. Passes are digital forms of wallet
content such as coupons, loyalty cards, and stored value cards that are stored in the
Smartphone’s mobile wallet app (i.e. Passbook, HTC Wallet).

42. 42
When your customers add your pass into their mobile wallet, you instantly receive a direct
line of communicating with them via push notifications and messages – without the need
to develop an app. Customers enjoy the simplicity and convenience of accessing and using
their mobile wallet content. Here’s how your business will benefit:
1. Instantly Access Mobile Marketing.
2. Build Brand Loyalty.
3. Measure Campaign Success with Analytics.
6. Strategy of marketing to the Internet
There is no way HTC can compete with the budget of its larger competitors. He says the
company has only been in making its own branded handsets for the last six years and is
focused on smart devices, compared with Samsung, which has its hands in a lot of other
pies.
Whether this strategy pays off remains to be seen. Apple and Samsung haven't relied on
asking consumers to go online to search for reviews; they told consumers how great their
products are and how consumers can use them. For now, though, HTC's edgy guerrilla
marketing strategy may be just the thing the company needs to set itself apart from its
competition without having the money to do so.

43. 43
COMPARSION
Comparison of popular HTC Desire 816 Model with Karbonn Titanium Hexa
vs. Panasonic Eluga A.
Features HTC Desire 816 Karbonn Titaniu
m Hexa
Panasonic Eluga
A
General
Release date February 2014 March 2014 August 2014
Dimensions (mm) 156.60 x 78.70 x 7.99 154.00 x 76.80 x 6.90
Weight (g) 165.00
Battery capacity
(mAh)
2600 2050 2000
Display
Screen size (inches) 5.50 5.50 5.00
Resolution 720x1280 pixels 1080x1920 pixels 480x854 pixels
Pixels per inch (PPI) 267 401 NA

44. 44
Colors 16M
Hardware
Processor 1.6GHz quad-core 1.5GHz 1.2GHz quad-core
Processor make Snapdragon 400 Media Tek MT6591
RAM 1.5GB 2GB 1GB
Internal storage 8GB 16GB 4GB
Expandable storage
type
Micro SD Micro SD Micro SD
Expandable storage up
to (GB)
128 32 32
Camera
Rear camera 13-megapixel 13-megapixel 8-megapixel
Front camera 5-megapixel 5-megapixel 1.3-megapixel
Software
Operating System Android 4.4 Android 4.4 Android 4.3
Skin Sense 6.0
Connectivity
Wi-Fi Yes Yes Yes
Wi-Fi standards
supported
802.11 b/ g/ n 802.11 a/ b/ g/ n NA
Bluetooth Yes, v 4.00 Yes, v 4.00 Yes
DLNA Yes No No

45. 45
SIM 1
SIM Type Nano-SIM Micro-SIM Regular
SIM 2
SIM Type Nano-SIM Micro-SIM Regular
Sensors
Compass/
Magnetometer
Yes Yes No
Gyroscope No Yes No
After comparison of three selected models of different brand it is resulted that HTC Desire
816 have certain added features over other selected models of different brands.HTC is better
in comparison with Battery Capacity, Display Revelation and Pixel Process, External
Storage and Camera Capacity etc.

46. 46
CHAPTER-6
FINDINNGS, SUGGESTIONS AND CONCLUSION
FINDINGS:
The following findings are resulted after the respondents survey conducted in chapter no-
4 and results of the comparison of selected models of different brands in chapter no 5
with mobile strategies:
 Majority of the respondents 80.04 %( 120) are having HTC mobile earlier with their
friends and relatives..
 Majority of the respondents 39.3 %( 59) prefer HTC Explorer model in comparison of
other HTC models.
 34.01 %( 51) respondents prefer less expensive mobile of HTC having range less than
Rs.10000.
 Majority of the respondents 39.3 %( 59) are saying that is invert that maturate of
customers. HTC brand for young generation. HTC mobile has certain future. But it is
user friendliness is the major for it clarity.
 40.6 %( 61) despondences said that Sony Xperia is the main competitors of HTC
mobile in the market.

47. 47
After comparison of with HTC, Karboon and Panasonic the following result is:
 The battery capacity is highest in HTC as compared with karboon & Panasonic. So
the customers who need this feature prefer this model.
 The hardware processer is highest in HTC as compared with karboon, Panasonic. So
the customers prefer HTC in comparison to others.
 The camera pixel property is highest in HTC and karboon as compared with
Panasonic. So the customers prefer HTC and karboon.
 The Dimensions (mm) is highest in HTC has compared with karboon and Panasonic.
So the customers prefer HTC in comparison to other brands.
 The Expandable storage capacity is highest in HTC as compared with Karboon and
Panasonic. So the customers prefer HTC in comparison to others.
SUGGESTIONS
They are few suggestionthat the analysis.
 Only few respondents are satisfied in HTC EVO 4G model. So, the company will
take necessary steps to improve the HTC EVO 4G mobile model features.
 Although HTC has certain better features than other brands in the market, still it
required more features to be added in HTC mobile, because of larger competition in
mobile industry.
 It is suggested that the price of the different models of HTC brand should be reduced
in comparison to other brands in the market as HTC models are expensive like HTC
816, and HTC EVO 4G etc.
 There is a need for better sound effect, storage capacity and picture quality in HTC
mobile as customer suggested the same.

48. 48
CONCLUSION
From the study, it is revealed that the most of the advertisements by HTC mobile
have positive impact on the minds of the customers. The company needs to give more
advertisement frequently through various media to increase the sales and to reduce the
switching over to other brands. The company should also work upon to provide better
after sale service and other facilities as demanded by customers and this will enhance the
company image and help company to grow further. The company should give more
offers which fulfill the needs of the customers.
BIBLIOGRAPHY
WEBSITE VISITED
www.htcmobiles.in
www.historyofmobiles.in
www.google.com
www.htc.com
www.Htc.co.au
www.htc.co.in
www.myphonefacter.in
www.en.wikipedia.org/htc

49. 49
CHAPTER-7
ANNEXURE
MARKETING STRATEGIESOF HTC MOBILES-
A STUDY OF KAITHAL CITY
1. Do you have HTC mobile phone earlier with your friends and relatives?
a) Yes b) No
2. Which model do you prefer under HTC?
a) HTC Explorer b) HTC Touch HD
c) HTC Desire 816 d) HTC EVO 4G
e) HTC Inspire
3. What is the price of your mobile?
a) Less than Rs.10000 b) Between Rs.10001 to 20000
c) Between 20001 to 30000 d) Above 30000
4. Which of the following is the strength of HTC mobile phones?
a) User friendliness b) Price
c) Sound effect d) Clarity
5. Are you satisfied with picture quality?
a) Highly satisfied b) Satisfied
c) Neutral d) Dis satisfied
e) Highly Dis-satisfied

50. 50
6. How long are you using the HTC mobile phone?
a) Less than one year b) one to three year
c) Above three years
8. Rank the factors influence you to buy HTC mobile?
a) Sound effects b) Brightness
c) Battery performance d) Storage capacity
e) Picture quality f) Price
g) Service
9. When compared to other, HTC mobile phone is?
a) Excellent b) Very good
c) No idea d) Bad
e) Very bad
10. According to you who is a sound competitor to HTC mobiles?
a) Sony Xperia b) Black berry
c) Samsung d) Apple
11. In which model you suggest the HTC mobiles like HTC Explorer/HTC Touch
HD/HTC Inspire/HTC EVO 4G/HTC Desire 816 anybody?
a) Yes b) No
12. If YES means, which model you suggest
____________________________________________________________
13. In HTC mobile you are using which android version?
a) Cupcake b) Eclair
c) Gingerbread d) Ice cream sandwich
e) Jelly Been f) Kit Kat
14. In your HTC mobile all android apps will supported or not?
a) Yes b) No

51. 51
15. Give the RANK to your HTC mobile phone?
Particulars Ranking
Battery backup
Quality
Performance
Brightness
Cost
16. Suggestions
------------------------------------------------------------------------------------------------------
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Signature of the investigator Signature of the respondent
Date……………….. Date…………………
Place…………….. Place………………..