Touching Potential Customers

For Transformational Outsourcing - Social Media Department

The rule is that you want to increase exposure and
customer return rate by:
 Finding them
 Having them find you
 Reminding them you are there
 Giving them a reason to visit/buy
 Giving them an incentive
to recommend you to
others

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 Either through local/mobile search or
through local/mobile advertising as well as
offering promotions
 Define campaign purpose
 Do you want people to call?
 Do you want customers to go to your shop?
 Do you just want leads so that you can them?
 Are you just building a list (SMS or Email)?


Remember that traffic represents real people –
people who are potentially your customers.
 Local Search (Google)
 Offline occurrences (print media)
 Purchased traffic (Google Ads, Admob)
 Social Media (Facebook/Foursquare)


These are things that will illicit someone to do
something.


 Set up a short code or mobile keyword with a
reputable service (Example: BizM3)
 Make sure that you have all the capabilities you want (polls,
trivia, tracking, etc.)
 Most importantly, there must be a confirmation of opt in and
the ability to opt out- it’s the law!
 Pick a mobile keyword that communicates
the customer or their business name.
 Example: If customer’s name is John, use
keyword John123, or if it’s John’s Pizza, use
JohnPizza123

Use the keyword
and short code on
all promotions,
web, business
cards, or at the
establishment
itself – everywhere
where people will
actually see it.


 Use a coupon or
something that will
incentivize your customer
to opt in.
 People will not opt in if all
you do is spam them.
 Keep in touch with your
customers with specials,
coupons, and important
information.


 Drive them to landing
pages or to come in
directly
 Send out a promotion
that expires within a
few hours
 This is immediate – 95%
of all text messages get
opened within minutes

 Business cards
 Postcards
 Brochures
 TV and Radio
 Billboards


 Print Ads
(Magazines,
Newspapers,
Banners,
Billboards)
 Mobile Apps
 Websites


 Text2Win contest, voting, polling, surveys, and trivia


Set how long the
campaign will run


Keyword and the
number to send it

Opt-in confirmation

Confirm and ask ZIP code

Help message


Opt-out confirmation


Send message to people
who have opted in to
your marketing message


An “App push” pushes
information to your
phone, and it shows up
like a text message
would.
For instance, if
someone were to write
on your wall, if you had
push notifications turn
on, you'd get a
notification on your
phone saying "So and
so has written on your
wall"

 AdMob has been bought
by Google
 It allows you to purchase
traffic to see videos,
push to apps, landing
pages, and click-to-call
 Can also target by phone,
demographics, location


 Set up and manage client
newsletters and
autoresponders
 AWebber
 iContact
 Add this to offline, mobile,
and online promotions


 Voice blasting is a modern
communications technique that uses
computer technology to send pre-
recorded phone messages to hundreds or
thousands of community members at
once.
 Push customers and potential customers
to a recorded message either by
1. Text them to click-a-call
2. Set up click to voice recording
advertisements on mobile
3. Direct call to voice recordings

 What can a QR Code do?
 Transfer information (name, address, phone number)
 Go to a website
 Map to a location
 Social Media friends
 Any communication
 Add graphics to it!
 Where to use QR Codes?
 On advertisements
 On business cards
 On mobile advertising

 Be creative
 Use text, QR Codes, Mobile Coupons, mobile
ads
 Keep the conversation going
 Reward customers and reward them for
referring others and writing reviews
 Remember how immediate SMS is
 Business slow-send a text and fill your business
immediately

 Tracking Phone Numbers
 Harder to leave, when the phone number belongs
to you.
 Easier to show statistics if you can show calls that
were made as a result of your efforts!


 Tracking
 Numbers starting at
$1.00 a month
 Voice Broadcasting
 SMS (no bells and
whistles)
 Voice Messaging
(Hosted IVR)


 http://foursquare.com/business
 There are only two venue roles for a user:
 Employee role can edit venue information, view analytics,
activate and deactivate specials
 Manager role has all the Employee capabilities and can add
new specials and new employees.


Business Name


If you only offer:
 Google Places
 Reviews
 Citations

That and nothing else alone helps a business. If
you add QR Codes, FourSquare, Mobile Ads,
SMS, then your clients will do even better.
Keep in mind that you charge for each
additional service above the basic listing.

Touching Potential Customers

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Editor's Notes