Pascal Depuhl, an award winning cinematographer, talks about how to create a video that changes the minds of your audience, by bringing a passionate vision to life. Pascal Depuhl takes a transcript of the first few minutes of a short documentary film and contrasts it with the actual 2 minutes of video - showing the impact a beautifully shot story can have on the minds of a viewer. Pascal then uses the example of "On Wings of Hope" - the documentary he filmed in Afghanistan - and shows how this 15 minute short video changed the minds on 100 students, when he compares their attitude before and after the movie.

1. “How to create
a killer video
for your blog”
@moviesbydepuhl
Pascal loves telling the stories of his clients. He’s passionate about crafting those into engaging visual content, that inspires his client’s customers to act. Pascal’s been creating photographs for over 20 years for a large variety of
companies from multi-billon dollar global brands to local start ups. He recently began producing video and his work has been aired on National Geographic, the BBC and many of his photography clients. You want to know what his
secret sauce is? Why his stories change the minds of his audiences? It’s three little words …

2. Global websites are already getting
more traffic from tablets than they are
from
smart
phones
today.
Adobeʼs Digital Index
Video is the new language online. With the advent of portable computing, especially with smart phones and tablets, everyone know that their devices can display video; but many brands are slow to add motion to their websites. Today
(actually a few years ago by now) internet traffic from tablets was surpassing smart phone traffic.

3. All
Internet
traffic
Mobile
Internet
traffic
(inpetabytespermonth)
Internet
Traffic
source: Cisco® Visual Networking Index
75 petabytes
885
petabytes
12x
Just a little over a decade ago all internet traffic, was less then 10% of what only mobile internet traffic is in 2012.

4. Mobile Internet Traffic
Fixed Internet Traffic
IP Traffic
(in petabytes per month)
source: wikipedia
Internet Traffic
2000-2012
30,000 petabytes
And mobile internet traffic in 2012 is a mere fraction of what the fixed and IP web traffic is. So where is all of this going?

5. ?
984,637,2571,
How can a song from some asian guy have almost 2 billion hits - where the next most popular song is about half of that?

6. Let’s bring that down to our level …
Now I realize that we’d all like to have 1000’s of millions of hits on our content, but that’s not gonna happen - at least not tomorrow. So how can we increase what people do on our sites?

7. A little boy got injured. He was hit by a motorcycle. Quite badly and
had his head fractured and had internal bleeding. He was in the local
hospital. He was unconscious. It was the middle of the afternoon
and we calculated very quickly that we wouldn’t have enough daylight
remaining to make it out here and back to Kabul. The doctor wasn’t
sure if he was going to survive the night. We hoped and prayed that
the kid was going to be able to hang on, til the next morning, when
we’d be able to dispatch an aircraft to come pick him up. The terrain
makes it both dangerous and makes it take a long time to get from
place to place. To travel from Lal to Kabul by overland it takes about
18 to 20 hours in summer. The flight with Pactec takes one hour
and fifteen minutes. Well hey everybody, welcome to Afghanistan …
This is your blog:
Check out this story, it’s a verbatim transcript of the first 2 minutes of a video. The information is good, interesting an compelling, but why does no one take the time to read this?

8. This is your blog on video:
If you take the same words and show them in context, seeing the speakers that tell us the information and describing the story with cinematic visuals makes all the difference. It impacts your audience and makes them care. But how
do you get them to care? How do you get them involved?

9. “ Vision is the art of seeing what is
Jonathan Swift
invisible to others.”
First of all you need Vision. The thing that you see, that no one else sees. I recently gave a TEDx talk in Boca Raton, titled “The Art of Changing minds”. In order to change someone elses mind, you have to have your own mind
changed first and that requires vision. You need the idea, the spark, the thing that get’s you excited about what ever it is your talking about.

10. “If you don’t have a passion
for what you do,any rational
person is just gonna give up.”
Steve Jobs
Then you need Passion, that driving force that gets you through it all. Passion will give you the force you need to overcome the obstacles and to silence the naysayers. But most importantly Passion will help you craft a story that’s
worth sharing.

11. Now vision and passion are great, but you need to - in @garyvee ‘s words - actually execute on them, for them to even matter. How many ideas have you had that you where fired up about, only to ignore them in the end for whatever
reason?

12. but your brains are in your feet.”
Afghan proverb
“Your aspirations are in heaven,
You need to get your head out of the clouds, get off your butt and get going. You must breathe life into (or really aspire) your story, before it can change the minds of (or inspire) your audience.

13. vision - transforms
passion - refreshes
execution - aspires
vision - transforms
passion - refreshes
execution - aspires
Follow your vision - it will transform the way you tell your stories,
Fuel your passion - it will refresh the ways you share reality and
Execute on your idea - and aspire your stories to inspire.

14. Power of Film
I can change your mind in 15 minutes. Wanna see how? Check out the award wining documentary I filmed in Afghanistan called “On Wings of Hope” and see for yourself. I showed a rough cut of this movie to 100 university students last
year and you can read about how I changed their minds in a blog post titled: “How to change 100 minds in 15 minutes.”

15. www.depuhl.com
@moviesbydepuhl
pascal@movies.depuhl.com
Pascal Depuhl gave the “How to create a killer video for your
blog” at WordCamp Miami 2014. Watch his presentation on
WordPress TV (coming soon).
Let me know if there is any information I can help you with in regards to cinematography, photography or how to create engaging visual content for your clients. I love helping brands to bring their passionate vision to life - ‘cause
those kinds of pieces can change 1,000 minds forever.