Thanks to Beth and Steve of MMM Group, Simon and Leigh of Curvor, and Andy, for this one. It's the WalkAbout pitch for stage 2 funding, under the DoH/NHS London/TSB SBRI Obesity Behaviour Change challenge. We wanted people to walk a bit rather than just stand and wait for their bus!

1. Walk, Don’t Wait.

2. Walk About will
encourage public transport users
to beat the bus
and walk to the next stop,
rather than waiting.

3. Why Walk About?
Exploits commuting
"dead time"
Addresses a mass
market
Reduces barriers to
walking

4. User Journey 1: Flora
Flora is a commuter in London.
Age: 32
Occupation:
Works full-time, is single and social and
an inactive gym member.
Home-life:
Busy with many after-work activities

5. 1. Flora struggles to fit exercise into her busy lifestyle.

6. 2. Flora sees a Walk About ad whilst on the bus to work.

7. 3. She downloads the app while on the bus.
Walk About

8. 4. She starts the application and sets her pace

9. 5. On her way home she arrives at the bus stop and selects her location.

10. 6. She sees she has plenty of time to walk and sets off confidently.

11. 7. She arrives in time for her usual bus.

12. 8. She can view her weekly progress.

13. User Journey 2: Margaret
Margaret is looking forward to
retiring in a few years time.
Age: 61
Occupation: Works part-time
Home-life: Keen to stay healthy
and active

14. 1. Margaret attends a Wellbeing Club once a week

15. 2. She searches on Google Play and downloads the Walk About app.

16. 3. She sets her motivation and goals.

17. 4. She adds in her office address as a new destination.

18. 5. Next morning she selects maximum walking and chooses her route.

19. 6. At the end of the journey she gets positive feedback.

20. 7. The app shows her nearby additional walking opportunities.

21. How does it work?
Uniquely brings together:
Real time
transport
information
Journey
planning
Local
activity
suggestions
Motivations
and
triggers

22. Who is it for?
Public transport commuters
Tool for intermediaries who
are promoting walking
People wanting to be more
active

23. Market Size = 1 million
At 1% usage  10,000 members
1 million kilometres extra walking
per year
And that’s only in London!

24. Impact for Individual
Increase daily walking
Option to log calories burnt
Locate nearby additional health
and wellbeing activities
Track time and distance walked
Self-reflection on motivations for walking
Productive use of dead time

25. Impact for Population
Increase walking across broad
range of the population
Reduced levels of current & future obesity,
plus associated medical conditions
Share health and wellbeing
opportunities
Improved physical and mental health
Tackle physical inactivity

26. Our Phase 2 Proposal

27. Phase 1 Phase 2
 App Mock Up
 Feasibility
Research
 User Engagement
 Partnership
 Commercial
Opportunities
 Continued User Engagement
 iOS & Android Apps
 Programme Materials
 Interest Group and Network
of Intermediaries
 Local Health and Wellbeing
Information
 Pursue Commercial
Opportunities

28. Walk About Structure
Walk About
Data
National
Rail
Enquiries
Walk About
Interest
Group
ALISS
Users
iOS App
Android
App
Programme
Materials
Transport
for
London
Local
Health
&Wellbeing
Activities
Walking
Intermediaries

29. Commercialisation of Walk About
Corporate Social
Responsibility
Plus, additional
opportunities
identified via Interest
Group and networks
Health and
Wellbeing Promoters
Site Based Mobility
Plans

30. Beyond Phase 2
• Expand into a range of cities in
UK and internationally to target
with current functions of Walk
About
• Utilise Interest Group and
networks to identify future
developments
• Feed Walk About data back to
sponsors and Interest Group

31. Why should SBRI and DH fund?
Creation of walking data set
Tool to implement walking recommendations in
NICE Guidelines, producing long-term savings
Database of motivations for walking
and local wellbeing assets
Roadmap includes versions designed for
more clinical GP/consultant use
Support for an ‘unconventional’ business
model as apps need to be free to compete

32. The Team
Project
Management
App design,
testing and
maintenance
Behaviour
change lead
Server
support and
maintenance
Engagement
with
intermediaries
Collect local
wellbeing
information
ALISS platform
utilised for Walk
About
Access to
health networks
ANDY
HYDE

33. Why Walk About?
Exploits commuting
"dead time"
Addresses a mass
market
Reduces barriers to
walking

34. RESERVE SLIDES

35. 12 Month Plan
6 Months3 Months 9 Months 12 MonthsStart
Android
Final
Android
Beta
iOS FinaliOS Beta
Three
Business
Campaigns
Interest Group
Development
Note 1
Interest Group
Development
Note 2
Three Info
Workshops
Programme
Materials
Launch
Reporting

36. Routes to Market
Via Sponsor-led
advertising
Via EmployersVia GP referral
Via Walking
Intermediaries
On the Apple App
Store & Google Play

37. Milestones
Milestones Completion Date Cost to Deliver
1 Initial Beta for iOS complete End- Week 8 £40,000
2 Interest Group Development Note 1 End- Week 11 £8,000
3 Final iOS app complete End- Week 17 £22,000
4 Interest Group Development Note 2 End- Week 24 £5,000
5 Initial Beta for Android complete End- Week 26 £20,000
6
Facilitation of three Local Health and
Wellbeing Workshops
End- Week 28 £28,000
7 Final Android app complete End-Week 30 £13,560
8 Programme Materials Complete End-Week 31 £18,900
9
Completion of three Business
Campaigns
End- Week 33 £25,000
10 Walk About Launch End-Week 46 £0
11 Final Reporting End-Week 50 £2,000

38. Work Packages
Work Package Cost
1 iOS App Design and Development £62,000
2 Android App Design and Development £33,560
3 Technical Support and Maintenance £16,000
4 Business and Strategic Development £25,000
5 Walk About Interest Group £29,000
6 Local Health & Wellbeing Information £28,000
7 Programme Materials £18,900
8 Launch £0
9 Project Management £8,300
TOTAL £220,760

39. Cost Summaries
Contractor and Sub-
Contractors
Cost
MMM Group £49,200
Curvor £101,760
ALISS £8,000
Andy Hyde £21,000
Designer(s) £10,000

40. Collect Publish
Growing set of
local open data
Walks
Groups
Parks
Views
Classes
Gardens
Cycling
Dancing
Manage
Activities near to you

41. “Walking is reported to be the
most common...recreational
and sporting activity
undertaken by adults in Britain
...
As a result, it is the most likely
way all adults can achieve the
recommended levels of
physical activity”

42. Interest Group Intermediaries
Advise on local needs
Using Walk About to
support increasing activity
Providing local knowledge
Provide commercial links
Advise on future app
development
Make links with public health
policy
Travel organisations
Intermediaries
App developers
Public health
Sponsors
Big data
Design
Weight management groups
General Practitioners
Workplace wellbeing groups
Community development
Health and Wellbeing orgs
Local Authorities
Walking Groups
Active Travel
NHS
Network

44. User Engagement