1. Marketing 2202 Presents... The Six Pack In... ® Duration! The Case Study that leaves critics saying “At least it’s more exciting than watching paint dry!”
2. The Six Pack How best to introduce Duration into the market, raise awareness in the target market to 90%, gain a 25% trial rate and 20% preference over the next year? The Problem
23. Duration can go on bare wood without a primer and only requires one coat for each surface. Duration saves you hours of time that can be spent on other jobs. Finally the future of painting has arrived! Sherwin Williams has come up with a revolutionary, advanced “superpaint”.
24. YOU ONLY NEED ONE COAT! Duration can go on bare wood without a primer and only requires one coat for each surface. Duration saves you hours of time that can be spent on other jobs. Finally the future of painting has arrived! Sherwin Williams has come up with a revolutionary, advanced “superpaint”.
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26. The Six Pack Course Concepts -Advertising -Publicity -Sales Promotion -Market Segments -Communications Effects Pyramid