1. Módulo: SOCIAL MEDIA MARKETING
Profesor: MATIAS PATERLINI
Programa en Negocios 2013
www.tienda54dos.com
Thursday, September 5, 13

2. SOBRE ESTA PRESENTACIÓN
• Contarles quién soy y qué hago
• Marketing, Publicidad, Comunicación, E-commerce 101
• Ejemplos y casos de estudio
• Herramientas en la web
• Preguntas
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3. TRAYECTORIA
• Facebook PMD (solo 90 en el mundo y el único de Latam)
• 5 años desarrollando aplicaciones sobre Redes Sociales
• 25 empleados, + de 300 aplicaciones lanzadas
• + 10K clientes, + 10M Usuarios
• 2 compañías construidas sobre redes sociales
• Escritor del libroVidas Conectadas (EditorialVida). Speaker
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8. Our Clients
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40. SOCIAL MEDIA
MARKETING
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41. ¿PARA QUÉ HACEMOS
MARKETING?
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42. PARA OBTENER UN
RESULTADO
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43. EL QUE NO SABE A DONDE
VA, NO LLEGA A NINGÚN
LADO
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44. ¿QUÉTIPO DE RESULTADOS
BUSCAMOS?
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45. CONSEGUIR NUEVOS
CLIENTES
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46. HACER BRANDING
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47. GENERARVENTAS
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48. MANTENER NUESTROS
CLIENTES
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49. CONVERSIÓN
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50. ESTRATEGIA
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51. ¿Y LA PUBLICIDAD QUÉ ES?
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52. UNA HERRAMIENTA
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53. OTRAS HERRAMIENTAS
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54. COMMUNITY MANAGEMENT
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55. PROMOCIONES
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56. JUEGOS
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57. CONCURSOS
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58. ¿SIRVE INVERTIR EN
SOCIAL MEDIA?
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59. SO.... NI....
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60. SI NO MEDIS, NO
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61. SI NO SIMPLIFICÁS, NO
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62. SI NOTARGETEAS, NO
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63. ¿DESARROLLO
VS.
PUBLICIDAD?
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64. DESARROLLO
+
PUBLICIDAD
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65. MASA CRITICA
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66. EJEMPLO CONVERSE
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67. ALCANZANDOTU
PÚBLICO OBJETIVO
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68. QUIERO MÁS LIKES!!!
QUIERO MÁS ME GUSTA!!!
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69. TENER MÁS LIKES DE LOS
QUE NECESITÁS PUEDE
SER PELIGROSO!
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70. LA REGLA DEL 1 AL 15%
DE REACH PROMEDIO
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71. CUAL ES EL BENEFICIO DE LAS
REDES SOCIALES CON
RESPECTO A LA PUBLICIDAD
TRADICIONAL?
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72. LA SEGMENTACIÓN
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73. DIFERENCIA CON GOOGLE
ADWORDS
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74. EMBUDO
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75. MODELOTRADICIONAL
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76. RADIO,TV, GRAFICA
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77. MODELO DIGITAL
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78. PÁGINAS WEB, FOROS,
BLOGS, SEGMENTACIÓN
GEOLOCALIZADA
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79. MODELO SOCIAL
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80. FACEBOOK, MOBILE ADS,
COMUNIDAD
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81. MODELO 360º
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82. LA RAZÓN
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83. La razón primordial para estar en las redes
sociales, es porque nuestros clientes ya están ahí.
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84. CAMBIO DE HÁBITOS
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85. QUEREMOSTRAER LOS
CLIENTES A NUESTRO
NEGOCIO O PÁGINA
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86. LLEVARLES UNA PROPUESTA
DEVALOR,Y NUESTRO
PRODUCTO A SUS MANOS
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87. “La modernidad no es un taxi del que uno pueda
bajarse, si no le gusta, en la esquina siguiente”
Max Weber
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88. COMO EMPRESARIOS
TENEMOS QUE ADAPTARNOS
O DESAPARECEREMOS...
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89. Tu
Inversión
Tu
Imagen
Tu
Comunicación
Tu
Frecuencia
Alto impacto en Social Media
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90. ESTRATEGIA
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91. SOCIAL BY DESIGN
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92. EJEMPLO REGISTRO EJ
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94. COMUNICACIÓN
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95. ¿DONDE ENCONTRAMOS
COMUNICACIÓN?
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96. E-MAILS
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97. SMS
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98. TELÉFONO
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99. CARTELES
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100. TELEVISIÓN
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101. DIARIO
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102. REVISTAS
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103. CINE
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104. RADIO
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105. PNT
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106. JUEGOS
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107. CONTODO LO QUE
HACEMOS ESTAMOS
COMUNICANDO
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108. ¿QUÉTIPOS DE
COMUNICACIÓN HAY?
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109. INFORMAR
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110. OBTENER INFORMACIÓN
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111. PERSUADIR
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112. COMUNICACIÓN
PRODUCTIVA
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113. UN BUEN CONSEJO
ENTU COMUNICACIÓN
EN REDES SOCIALES
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114. EVÍTA EL SPAM
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115. IMAGEN PÚBLICA
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116. TU IMAGEN COMUNICA
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120. REDES SOCIALES
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121. ¿CÓMO USAMOS LAS REDES?
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122. BASURERO
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123. EXPRESARNOS, PERO....
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124. NO EXPONERNOS
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125. •Transformar conversaciones privadas en públicas
•Expresar opiniones personales sin filtro
•Discutir en linea
•Agredir directa indirectamente
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126. CHECKEOTRIPLE
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127. ¿ES NECESARIO?
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128. ¿ES OPORTUNO?
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129. ¿ES CONVENIENTE?
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130. COMMUNITY MANAGER
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131. TIENES QUETENER UNO!
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132. •Publica cosas
•Crea contenido
•Maneja la comunicación
•Responde preguntas
•Crea conversaciones
•Usa herramientas sociales
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133. •Involucrarse con la gente
•Producir contenido original
•Conseguir community managers
•Escuchar a la gente
•Generar conversaciones
•Conseguir Ayuda!
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134. PRINCIPALESVALORES DE LAS
REDES SOCIALES
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135. CONECTIVIDAD
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138. IMPACTO GLOBAL
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140. ESCALABILIDAD
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142. MEDIR EL IMPACTO
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143. RÁPIDO INVOLUCRAMIENTO
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144. RELACIONES MÁS
PROFUNDAS
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145. GRANDES HERRAMIENTAS
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146. PROMOTION & MARKETING
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148. POSTING AND MONITORING
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150. VIDEO
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153. PAGE MANAGEMENT
•The Fan Machine
•Vitrue
•Involver
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154. CREAR GRUPOS
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155. CREAR PÁGINAS
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156. CREAR CONTENIDO
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157. CREAR ESPACIOS DE
CONVERSACIÓN
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158. GENERAR NUEVAS
RELACIONES
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159. UTILIZAR NUEVAS
HERRAMIENTAS
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160. RECURSOS EN FACEBOOK
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161. FAN PAGES
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163. GROUPS
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164. Thursday, September 5, 13

165. EVENTS
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167. DOCS
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168. Thursday, September 5, 13

169. FAN PAGE
APPLICATIONS
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173. SOCIAL PLUGINS
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176. OTHER SOCIAL NETWORKS
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180. CANVAS PAGE
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185. FANPAGETABS (APPS)
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190. FEED STORIES ON WALLS
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194. FACEBOOK CONNECT
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196. OTRAS IDEAS...
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200. Thursday, September 5, 13

201. SOCIAL PLUGINS
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203. Thursday, September 5, 13

204. LIKE BOX
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206. LIKE AND SEND BUTTON
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209. LIVE STREAM
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210. Thursday, September 5, 13

211. COMMENTS BOX
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212. Thursday, September 5, 13

213. MUCHAS GRACIAS!
Matias Paterlini
paterlinimatias@gmail.com
¿Preguntas?
Thursday, September 5, 13