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Introduction to SEO
Websites – A Marketing Tool ,[object Object],[object Object],[object Object],[object Object]
Marketing Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Approach ,[object Object],[object Object]
Search Engine Introduction ,[object Object],[object Object],[object Object],[object Object]
Search Engine Introduction ,[object Object],[object Object]
Organic Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Directory Listings Intro ,[object Object],[object Object],[object Object],[object Object],[object Object]
Directory Best Practices ,[object Object],[object Object],[object Object]
Paid Advertising Intro ,[object Object],[object Object],[object Object],[object Object],[object Object]
PPC Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Site Analysis
Sample Site Analysis
Sample Site Analysis Page Area Description / Recommendation Page Title All page titles are “Aegis Metal Framing.” Each page should have a unique, focused title relevant to the content and should incorporate specific keywords. Make the title read like a newspaper headline. Don’t target your company name.   Section A These navigation buttons are graphics and will not be read by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers.   Section B This is the only text on the home page that the crawler can read. Unfortunately it is a 9 point font. Some search engines consider very small fonts (below 10 point) to be spam and will ignore it. The font should be increased to 10 or 11 point.   Section C This is the site navigation menu. All items are graphics (rather than text) and are ignored by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers.   Section D This company contact information is important, but it isn’t indexed since it is a graphic. This should be changed to plain text.
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Seo

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  • 13.
  • 16. Sample Site Analysis Page Area Description / Recommendation Page Title All page titles are “Aegis Metal Framing.” Each page should have a unique, focused title relevant to the content and should incorporate specific keywords. Make the title read like a newspaper headline. Don’t target your company name. Section A These navigation buttons are graphics and will not be read by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers. Section B This is the only text on the home page that the crawler can read. Unfortunately it is a 9 point font. Some search engines consider very small fonts (below 10 point) to be spam and will ignore it. The font should be increased to 10 or 11 point. Section C This is the site navigation menu. All items are graphics (rather than text) and are ignored by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers. Section D This company contact information is important, but it isn’t indexed since it is a graphic. This should be changed to plain text.
  • 17.
  • 18.