Linked In Guide

Maricopa Workforce Connections, Gilbert, AZ
How to Create and Maintain a LinkedIn Account 1
presented by Pat Krueger

How to Create and Maintain a LinkedIn Account

I. Join LinkedIn and Create Your Network

1 Visit the LinkedIn Web site (www.linkedin.com) to start your
account. (Click on “What is LinkedIn? Option to learn more).

2 Locate the "Join Now" button and click on it. Remember it is free
to join LinkedIn.

3 Begin by filling in your name and your email address (you will
need an active email address) in the boxes provided for you.

4 Choose a password by entering it into the box provided for you.

5 Confirm your password by reentering the previous password
entry.

How to Create and Maintain a LinkedIn Maricopa Workforce Connections, Gilbert, AZ
2
Account presented by Pat Krueger

6 Complete the remaining boxes and categories, along with your
country and ZIP code.

7 Include information on your industry by selecting an option from
the drop-down menu. Next, provide your experience. Your education
information is optional.

8 Finalize the process by clicking on the "Join Now" button.

9 Confirm your account through your email address. Once you
have done this, go back to www.linkedin.com, and sign in.

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II. Make Your Account Specific

10 Specify the needs of your account by selecting the checkboxes
in either or both of the categories titled "To Find" or "To Be Found.

11 Check any of the categories that apply best to you and will be
most beneficial for your business needs.

12 Click on "Save Settings" to complete your brand-new account.

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III. Build Your Network

13 Conduct a "People Search" to get things going.
14 Locate the site map. Find the "Name Search" link and click on it.
15 Choose a person's name you would like to add to your network and
enter it into the box provided for you.

16 Add Connections, by having LinkedIn search your email address
book to find people to connect with a person's name you would like to add
to your network and enter it into the box provided for you.

17 Click on the link at the bottom of the “See Who You Already Know
on LinkedIn” screen; on the „Import your desktop email contacts‟ link.
Connect with people that have 500+ connections, and/or are LinkedIn
Open Networkers (LION). This will give you more access to second and
third level contacts, which allows you to find jobs, find out about
companies, and keep up on what is going on in your industry of interest.

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18 Balanced approach – both sides of the page – to find a job and to
be found. Job Hunters put resume and profile info into Linkedin. That is
the find side. Do not just work the find side – work the found side. Do not
forget to upload your resume though!

19 More people get hired in face to face and “real” contact. LinkedIn is
a stepping stone to getting to that off line contact/relationship.
LinkedIn helps identifying who you can contact to ultimately create a
connection. Connect with the right people – the people who have the
power to hire you. You are not truly networking if you are talking to anyone
in a company. You are talking to them, which is fine, but not networking
and will not help your job search as much as networking. You need to
contact the hiring people.

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IV. Build Your Profile

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20 Finish your profile. That's right, make it complete. When you
log in, your account displays how complete your profile is and what
elements you need to complete. Make sure your profile reads
"100% complete."
For the most part, you will only show up in searches of Head
Hunters, company HR staff, and anyone else looking for your
skill set and/or title if you are 100% complete. Only those
companies or people that pay to upgrade their LinkedIn
account get print outs of everyone in their request; otherwise it
is just those with 100% profile completion.

21 Upload a PROFESSIONAL profile picture (Avatar), and use
the same picture across any other social media platforms you use.
This makes you consistently recognizable. Career Connectors
meetings (www.careerconnectors.org) in Phoenix and Mesa
consistently has a photographer to take your picture for FREE.

22 Add keywords to the "Specialties" box. The terms you enter
here make your profile more searchable.

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23 Ask for recommendations. Don't be afraid to ask for, and give,
recommendations. They add credibility to your profile, and get your
profile to 100% complete.

24 Update your profile regularly, as this not only keeps your
information current, but keeps your name in front of people. Update
something at least weekly, as each time you update something, your
updates are sent to people you're linked to, so this keeps your profile
circulating among your connections.

25 Provide links to online articles, blog posts, Twitter profiles or
websites you run or to which you contribute content. This allows
people to get a more well-rounded sense of who you are and what
you contribute.

26 Open yourself to new connections. Look for and add
connections with former coworkers and fellow members of
professional associations. Allow incoming email in your account
preferences so other people can connect with you, too.

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V. Add Applications to Your Profile

27 The Number One Application you need to add is Signal.
This will assist with your job search. There are other applications
you can add to your account, for free, that enable you to use
them, based on your needs.

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VI. Using LinkedIn for a Job Search

28 To effectively conduct a job search in LinkedIn, adding Signal will
assist you.

29 Once you have added Signal, use can use it to the search
people who are hiring. Signal works the same way as a status update
works in Facebook.
Many professionals will discuss an opening in their company, or the
fact they are hiring, as they do not have to pay for an add. You can
conduct searches to key in on these conversations.

30 To be most effective you will need to connect with people who
have 500+ connections themselves. That level is a tipping point in
LinkedIn, because it gives you the needed level of access to find a job
faster.

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31 There is a catch with Signal to fully work for you. You do not
get to search every conversation going on about hiring in your area –
it just gives you access to your network, and 2nd degree and 3rd
degree contacts.
Thus a small network equals less access to those discussing
hiring. You need to build your network to get access to more people.
More access allows you to network more and connect better.
You need to build out strategically, but also it is a numbers game.
LinkedIn is like a sports car – it can get you there fast. But if you do
not have a rich network, it is like having no gas in your car, you get
nowhere, fast.

32 You can also do an advanced search when using the Job Tab,
to conduct specific industry searches, specific titles that have job
openings, and based on a specific location.

33 Go to Advanced search and use Keywords and Title , and zip
code. Type in titles and use „OR‟, to add similar titles; “Marketing
Manager” OR Marketing Director, type in your target city or zip code
and the number of miles radius you‟d like to find the job in.

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34 You can also do an advanced search when using the Job Tab, to
conduct specific industry searches, specific titles that have job openings,
and based on a specific location.

35 Go to Advanced search and use Keywords and Title , and zip code.
Type in titles and use „OR‟, to add similar titles; “Marketing Manager” OR
Marketing Director, type in your target city or zip code and the number of
miles radius you‟d like to find the job in.

36 Go to Advanced search and use Keywords and Title , and zip code.
Type in titles and use „OR‟, to add similar titles; “Marketing Manager” OR
Marketing Director

37 You can also do an advanced search when using the Job Tab, to
conduct specific industry searches, specific titles that have job openings,
and based on a specific location. Go to Advanced search and use
Keywords and Title , and zip code. Type in titles and use „OR‟, to add
similar titles; “Marketing Manager” OR Marketing Director.
You can also leave keywords and title blank and search by location and
industry type, or by company.

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38 It is important to maintain a job title while looking for work, as
LinkedIn is set up to allow for easier searches by those who are hiring,
if they search using a job title.
That can be a problem if you are unemployed. There are a
couple of ways to keep a title in your profile. Use your previous title,
or the title you seek to find work in, and indicate you are looking for
opportunities with jobs holding that title.
Another way is to create a LinkedIn Group, and use your target
title as the title that will be referenced in the group. You can then add
this to your profile, that you are the Group Lead, with your target title.

39 LinkedIn Groups are also important, as many groups will post
jobs of interest to their group members. You can also pose questions
you need answers to, comment and respond to comments of others,
and begin to build true connections with others.

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40 No company wants to spend money on putting it on the internet –
you get slammed with hundreds or thousands of applicants. As a result,
HR staff, hiring managers and recruiters will use internet searches to
find qualified applicants.
CNN estimates that Recruiters and HR Departments, who are
looking for candidates will use Google 69% of the time. CNN also
estimates that LinkedIn is searched 59%. If you want to be located for
jobs, you need to be on LinkedIn.

41 Once you optimize your ability to Be Found, it will continue to
work for you, as you will continue to show up in word searches.
Optimize your profile to allow your search to continue without you having
to do it. People who are searching for people are often hiring – so you
need to Be Found.
Go to home Page; then scroll down and look on the right side
your number of views.

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42 CNN reports that it takes an average of more than 250 days to find a
job, and that job is not necessarily in your area, or what you are aiming to do,
or at the salary you previously had. LinkedIn estimates it takes 300 views,
from a hiring manager to get to a job interview.
As a result, if you can increase the views you get on LinkedIn, that
will hopefully speed up your ability to get a job.

43 Build It And They Will Come.
The advantage of using LinkedIn, is that once you have your profile
set up, your resume posted, started a group, and make regular comments,
your LinkedIn account will continue to be seen by others.

44 Ways to stand out;
• Create your own group with the words you want in it.
• www.Wordle.net – create your own word listing
• Can only see 100 search results for free, otherwise they have to pay
• Develop key word strategy and put those in your profile
• Make it four words, and put them in the right places
• Current job Title – or set up your own group, that includes your title
• Profile should not copy your resume
• Career brand – create it, use it, and keep it fresh
• Must have a call to action – Call me to get a benefit

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45 Remember that Recruiters do not know your name, but still need to
find you. They will enter in the following to locate job candidates;
• Title
• Zip Code
• Industry or Skill words – they will likely put in 7 key words.
• This leads to a smaller, more qualified set of candidates
• If you are missing one of the words, you may not show up in their
search, so you have to do a key word search in your own industry,
and use software to pull those words out. Use a word cloud.

46 Remember you need to be found by the hiring managers that may
not be trained in recruiting. You need to be at the top of the views. Most
people, including recruiters have a free account. Free accounts give you
access to listings of100 names. So, you need to be in the top 100, you will
NOT be found.

47 With a free LinkedIn account you can connect with up to 30,000
people, send 3,000 invitations to connect with you, join and/or create 56
groups, and see 100 possible connections when you search people, or
jobs.

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