The biggest challenge people face with social media - is making sense of it. I've tried to by looking at hundreds of different examples of how people have used it and developed a framework that may help. It takes social media and breaks it down into 4 key ways people are using it. Take a look and let me know if you think it makes sense.
13. Ford Motors: open, honest, transparent Corporate Level Brand Level Product Level Service Level
14. Scott Monty: Head of Social Media Ford “ we share with the public anything on our intranet that is not commercially sensitive.” April 2009 Corporate Level Brand Level Product Level Service Level
15. The company, an open book Corporate Level Brand Level Product Level Service Level
16. Ford.digitalsnippets.com You won’t win the war by writing about yourself. But by getting other people to do so. Corporate Level Brand Level Product Level Service Level
17. The results of openness, honesty, transparency Corporate Level Brand Level Product Level Service Level
18. Zappos: “selling corporate culture before shoes” Corporate Level Brand Level Product Level Service Level
19. No opportunity to communicate culture lost Corporate Level Brand Level Product Level Service Level
20. HR Policy – a management case study - designed to make people talk Corporate Level Brand Level Product Level Service Level
21. CEO fan following on Twitter: 1,673,423 Corporate Level Brand Level Product Level Service Level
22. Zappos - A clear strategy: get customers to connect the dots Corporate Level Brand Level Product Level Service Level
26. Does anyone know what happened to the Guinness Book of World Records?
27. Gillette uART: making shaving fun Corporate Level Brand Level Product Level Service Level
28. The Pope: using Facebook to understand momentum and sentiment Corporate Level Brand Level Product Level Service Level
29. 10 months after launch, Pope fans: 85,000. It is having no trouble finding out Corporate Level Brand Level Product Level Service Level Farmville Fans: 73,744,778
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31. Sony Australia: connecting real worlds with virtual ones Corporate Level Brand Level Product Level Service Level
34. Volvo XC60 – you know the product now learn about how it was conceived Corporate Level Brand Level Product Level Service Level
35. FOXTEL Australia – a customer who knows is a customer who grows Corporate Level Brand Level Product Level Service Level
36. Google - beta keeps expectations low but involvement with brands high Corporate Level Brand Level Product Level Service Level Half of all Google products are in beta. http://royal.pingdom.com/2008/09/24/why-is-almost-half-of-google-in-beta/
41. He takes 8 people and sets up Comcast Cares Corporate Level Brand Level Product Level Service Level
42. 2009 – signs that this focus on service using Twitter is starting to work Corporate Level Brand Level Product Level Service Level
43. ComCast isn’t the only company using social media as a service mechanism Corporate Level Brand Level Product Level Service Level
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45. Ground we’ve covered so far Corporate Level Brand Level Product Level Service Level
46. What I was also asked to speak about – measuring and evaluating the effectiveness of social media strategy
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50. It’s not the tool, it’s what you do with it that counts
51. And what you should do is develop solutions that are holistic, with a focus that’s both internal and external Internal External HR Billings/finance Design Production Sales Marketing Customer Service Blogs Microblogs Forums Social networking sites Messenger services
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55. The learning: focus on the Internal and External Internal External HR Billings/finance Design Production Sales Marketing Customer Service Blogs Microblogs Forums Social networking sites Messenger services