Google's Search Engine Results Page update to include an In-Depth Articles section. This can be used to generate more site traffic using evergreen content which can maximize the effects of Google's In-Depth Articles section. http://www.patrickwagner.com/googles-depth-articles-section-explained-future-proof-search/
How consumers use technology and the impacts on their lives
Google In-Depth Articles Section Explained - Infographic from Patrick Wagner
1. 6 Ways To Help Your Content
Appear in Google's In-Depth
Articles Search Results
1 - Apply Schema
Implementing
the headline
Featuring an
alternative headline
Including images
that can crawl
Descriptions
Publish date
Article body
attributes
Using the schema.org article markup.
2 - Google Authorship
Add authorship markup to your articles.
3 - Code it
Using rel=next and rel=prev for paginated
articles, as well as making sure the canonicalization
is done correctly.
4 - Markup your Logo
Add a logo by linking
to a Google+page, or by
using organization
markup from schema.org.
5 - Ensure your Content
is Indexed by Google
Make your content available
for Google to index. Use Google Webmaster
Tools to send crawlers to your new pages instantly.
6 - Quality Content
Focus on making quality content.
Create Evergreen content
that answerscommon
user questions
& searches
in your
niche.
Search Engine Strategist
www.PatrickWagner.com