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Mobile Engagement Strategies
          in 2012
                      Pat Scherer
   Product Management…Web, Mobile, E-commerce & SaaS
                  The Detail Person LLC
                       @pscherer
Opportunity




              * From Microsoft Tag Infographic
YOUR Strategy…
     Clarity precedes action                                         WHAT?
                                                                     Levels of Engagement
                                                              But WANT
  WHO?                                                        to be here?           5.Engage
  Demographics/Psychographics
                                                                                    4. Retain/Support
                                                              Are you               3. Sell more
                                                              here                  2. Sell something
                                                                                    1. Introduce/Inform
  HOW?
  Usage




* Yahoo! Mobile Whitepaper: “Mobile Modes – How to Connect with Mobile Consumers”
Websites
Texting: SMS MMS IM
                                 Applications
            Building Blocks



                                 QR Codes
Business Apps
      SECURITY
                                       BYOD
    Challenges           2012Opportunities
                                      AppLication
                                       Overload

   60+ mobile browser versions
   6500+ mobile device models
   Firmware? Feature settings?
M2M?


             Applications
Fun and creative?

                     Geolocal/Geosocial?
YOUR strategy…              S
not strategy-du-jour        I
                           M
                            P
Final    Thoughts L
                            I
                            C
            “The most important
                            I
            word in the vocabulary of
            advertising is TEST.” -
            David Ogilvy T
                            Y
References
• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
• http://advertising.yahoo.com/industry-knowledge/research-and-
   trends/mobile/
• http://mmaglobal.com/resources/case-studies
• http://mobithinking.com/blog/near-field-communications
• http://en.wikipedia.org/wiki/File:HTML5-APIs-and-related-technologies-by-
   Sergey-Mavrody.png
• http://inspirationfeed.com/inspiration/websites-inspiration/60-examples-
   of-responsive-website-design/




                      Pat Scherer
                      pat@thedetailperson.com
                      m.512.415.3473

                      Twitter: @pscherer

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Mobile Engagement Strategies in 2012 (PCA8)

  • 1. Mobile Engagement Strategies in 2012 Pat Scherer Product Management…Web, Mobile, E-commerce & SaaS The Detail Person LLC @pscherer
  • 2. Opportunity * From Microsoft Tag Infographic
  • 3. YOUR Strategy… Clarity precedes action WHAT? Levels of Engagement But WANT WHO? to be here? 5.Engage Demographics/Psychographics 4. Retain/Support Are you 3. Sell more here 2. Sell something 1. Introduce/Inform HOW? Usage * Yahoo! Mobile Whitepaper: “Mobile Modes – How to Connect with Mobile Consumers”
  • 4. Websites Texting: SMS MMS IM Applications Building Blocks QR Codes
  • 5. Business Apps SECURITY BYOD Challenges 2012Opportunities AppLication Overload  60+ mobile browser versions  6500+ mobile device models  Firmware? Feature settings?
  • 6. M2M? Applications Fun and creative? Geolocal/Geosocial?
  • 7. YOUR strategy… S not strategy-du-jour I M P Final Thoughts L I C “The most important I word in the vocabulary of advertising is TEST.” - David Ogilvy T Y
  • 8. References • http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats • http://advertising.yahoo.com/industry-knowledge/research-and- trends/mobile/ • http://mmaglobal.com/resources/case-studies • http://mobithinking.com/blog/near-field-communications • http://en.wikipedia.org/wiki/File:HTML5-APIs-and-related-technologies-by- Sergey-Mavrody.png • http://inspirationfeed.com/inspiration/websites-inspiration/60-examples- of-responsive-website-design/ Pat Scherer pat@thedetailperson.com m.512.415.3473 Twitter: @pscherer