Visit: http://seobrien.com/why-where-matters As entrepreneurs, founders, consultants, and freelance professionals, our understanding of where we work is critical to knowing the market in which we find ourselves, the culture and work ethic of professionals therein, and why you have a role. These are the slides that accompany a Freelance Conference talk about Why Where Matters. Article and talking points: http://seobrien.com/why-where-matters

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Why Where Matters
The Business of You

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Silicon Valley → Austin

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Silicon Valley → Austin

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Lifestyle
Balance
Bootstrap
Lean
Entrepreneurial
Ambitious
Disruption
Investment
Experienced
Collaborative

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$325 Billion vs. $100 Billion
Silicon Valley → Austin

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Silicon Valley → Austin

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Because it's convenient
Because it's what I know
That's where the market is found
Start with Why

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Philosophies, of the people around whom you live
and work, define the culture.
Culture creates communities.
Communities create businesses.
Businesses foster industries and industries blend to
drive economies.
The economy in which you work is the
result of the shared philosophies and
culture therein

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Where → Purpose
Location

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Location
Industry
Stage
Why

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Be in the Business of You
Personal, Business, & Professional
Your purpose - Why you work
How you accomplish that
Fundamental beliefs
Brand
Mission
Vision
Core Values

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To organize the world's information
and make it universally accessible
and useful.
To give people the power to share
and make the world more open and
connected.
Where → Why → Purpose →

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WHY
WHO
WHERE
WHAT
WHEN
HOW

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You Are A Business of You
Mission
Why, Who, & Where
Vision
What, When, and How

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To accelerate later stage venture capital
access and adoption in Texas.
Enable market intelligence and marketing
experience to foster media sophistication
and efficiency in collaboration.
Collaboration, Disruption, Innovation, Analytics,
Earning, Credibility, Commitment, Openness
I Am in the Business of Me

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Be in the Business of You
@AccelerateTexas