LinkedIn 101: Welcome to the Age of Social Media
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The document discusses the rise of social media and focuses on LinkedIn. It summarizes that LinkedIn has over 80 million members and is a professional social media site used by many companies and recruiters to find employees and candidates. The document provides tips on creating a professional profile on LinkedIn, making quality connections, and ways to fully utilize LinkedIn for career and professional purposes.
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LinkedIn 101: Welcome to the Age of Social Media
- 1. LinkedIn 101: Welcome to the Age of Social Media Paula Brand, MA, GCDF, CPRW pbrand@aawdc www.aawdc.org with Shahrzad Arasteh, MA, CGDF, CPRW careerconsult@mindspring.com www.careerconsultmd.com ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 2. SOCIAL MEDIA – THE WAVE OF THE FUTURE • 2002 - Friendster • 2003 - LinkedIn (80 Million) • 2004 - MySpace (42 Million) • 2004 - Facebook (117 Million) • 2004 - YouTube • 2006 - Twitter (20 Million) ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 3. There’s no avoiding social media, so at least control it! • Google yourself – see what comes up • Boost your presence by writing articles, blogging, answering questions, etc. • Create new information to downplay negative information • Use key words in your profiles • Nothing controversial or too personal ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 4. WHY USE SOCIAL MEDIA? • Become a Thought Leader - SME • Manage your career - your brand • Help your job seekers - walk the talk • Learn about new resources • Share resources with others • Make new connections • Find former colleagues & friends • Be found by others ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 5. Let’s focus on LinkedIn LinkedIn is one social media website used to connect with others and share information • It’s a professional forum • Allows you to store contacts • Based on six degrees of separation • Closed access network aids privacy ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 6. THE NUMBERS DON’T LIE According to Jobvite… • 80% of companies use LinkedIn as a primary tool to find employees • 32% of companies said they search applicants profiles (Career Builder said 50% in 8/09) • 73% recruiters/HR use it to find candidates ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 7. % of use by HR & Recruiters
- 8. LET’S TAKE A QUICK TOUR
- 9. HOW TO JOIN • With an invitation – In the e-mail, click the link below the invitation – Register on LinkedIn • Without an invitation – Go to www.LinkedIn.com – Provide information (first, last name and e-mail) – Give details about your status – Create a password ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 19. PROFILE SECTIONS • Top of profile, summary section • Experience • Education • Summary • Specialties • Contact settings • Applications (SlideShare) • Groups ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 20. ELEMENTS of a GREAT PROFILE • Create a vanity URL • Complete a full profile without typos • Use security settings that increase visibility and privacy • A picture is worth a thousand words • Avoid very personal info • Professional, truthful & unique • Should you care about % completed? ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 27. Let’s look at some well written profiles by Ebony Tara Scurry and Jason Alba
- 28. MAKING CONNECTIONS • Personalize your invites • Connecting within/outside of your groups or network - try to reach 65 • Look for people, find leaders in your field • Go for diversity of connections • Limit of 3000 invitations • IDK vs. “know and trust” ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 30. MAKING THE BEST USE OF LI • Make sure you have a presence • Keep in touch with current contacts • Make new contacts and find old contacts • Research companies, people, future interviewers • Keep it professional – others are watching! • There are paid options but basic is free ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 31. FUTURE STEPS TO TAKE • Make more and more connections • Build your profile • Check out the LinkedIn tutorials • Ask for and give recommendations • Answer questions • Pose questions and run surveys • Join groups ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
- 32. QUESTIONS Paula Brand pbrand@aawdc www.aawdc.org Shahrzad Arasteh careerconsult@mindspring.com www.careerconsultmd.com ©Copyright Paula Brand and Shahrzad Arasteh All rights reserved
Editor's Notes
- Give yourself credit for being here today – it shows you are taking steps to take control
- Best to Walk the Talk with your job seekers Have your job seekers look up interviewers or recruiters
- Is only one website/form of social media
- LI = 78%, fb = 55%, Twitter = 45% and Blogs = 19%
- It might think you have an account if using a public computer
- Don’t advice importing contacts but it does save time
- Must go to your e-mail to confirm you are “real”
- Makes immediate connections to you and others who work/have worked at your employer
- You can do this later
- Explain free vs. paid services
- Now you’re ready to get rolling