Ektron wcm lr

Revealing Web Content Management at Its Best Give Content Creators the Tools They Need

What Do You Want Your Website to Do?
With the Ektron web content management platform, organizations can deploy, publish and update time-critical
content without needing to rely on IT to get that content on the Web. Content creators take ownership of their
content, while website administrators focus on the management and enhancement of site capabilities.
Ektron simplifies the process of managing content across public websites and intranets, providing such core
features as authoring, site design, page deployment and management, plus marketing optimization features
including content targeting, in-context analytics, and multivariate testing.
The Ektron content management system has been deployed successfully by organizations of all sizes – from Ektron Empowers Content Creators
nonprofits to multibillion dollar corporations, from government to global enterprises.
Ektron is used every day by press, analyst using a “What You See is What You Get” Content authors can utilize the Workarea’s
and investor relations departments; marketing editor that provides an interface familiar to advanced web features, such as applying
communications groups; sales and support anyone who has used Microsoft Word. Authors cascading style sheets and categorizing content
organizations; enterprises, universities and non- working in the editor have access to an array for search, or remain focused on content
profits – by content developers, subject matter of word processing features and can publish development and leave that work to site
experts and business managers – to create their final content to the Web with one mouse administrators. Authors also can have the option
content, establish review cycles, publish and click. Dependent on an organization’s needs, of editing content on the site with in-context
update Web material. content developers also can take an active role editing, working directly on any page, and
in website management, including workflow applying changes to that page immediately on
When first developing content, most writers
control, page design and publishing approval. the site.
will begin in the Ektron platform’s Workarea,
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Copyright © 2010 Ektron, Inc. All rights reserved. | http://www.ektron.com | 1-877-4-WEB-CMS

Freeeeee! Your IT Resources Freeeeee! Your IT Resources

Ektron Liberates Website Administrators
Website administrators often have multiple IT responsibilities, charged with maintaining
hardware and software, addressing security and backups and providing daily user support.
Content updates to the company website may be a low priority on an ever-changing list of IT
priorities.
Ektron provides content creation and editing tools intuitive enough to be placed directly
into the hands of the people requesting content updates, freeing IT resources to focus on
site maintenance, development and enhancements while eliminating the “Webmaster
bottleneck.”
Ektron gives administrators the ability to organize site navigation, establish
layouts that best display content, assign search engine optimization
terms to content, provide reports and analytics to management, and
identify, revise, and approve content as needed.

4 5

Developers - Leverage Your .NET Skills Developers - Leverage Your .NET Skills

Ektron is 100 Percent Native .NET CMS Extensions - Ektron provides a complete developer SDK allowing
developers to create extensions where custom code executes upon certain
The Ektron web content management platform is developed on the Microsoft events firing within the CMS. For example, your organization might want
.NET framework and is 100 percent native ASP.NET. Developers can your content management team to receive notifications via AIM messenger
immediately leverage their .NET knowledge with Ektron, building, launching whenever new content is published. A developer would tap into the
and customizing websites easily rather than being forced into learning a new, “OnAfterPublish”event to send those notifications.
proprietary development environment.
Another example would be to use the CMS extension architecture to
A Complete API - The .NET API provides easy access to data stored in the manipulate the content object being entered by the author. For example,
database without the need for a developer to ever write a line of SQL code or a content author wants to display a Google Map within his article to show
to understand the database schema, providing for seamless future upgrades. the location of an event. When the author fills in the address metadata an
Consistency, discoverability and simplicity make building applications with event would be fired, “OnBeforePublish,” which would execute custom code
the Ektron API quick, easy and efficient. making a web service call into the Google APIs and passing in the address
By accessing the Ektron.CMS.Framework developers can create customized to return back a Latitude and Longitude for storage within the article content
user controls for added functionality or presentation and fully integrate with object. The end result would be a Google Map showing the exact location of
third-party systems. the event, with the author never having to leave the CMS interface to create
that map.
.NET Server Controls – As part of the software installation Ektron provides
more than 80 pre-built implementations of the .NET APIs in the form of Provider Model – Ektron’s provider model creates an abstraction layer to
server controls ranging from simple controls to compound controls. Many access data, making Ektron fully extensible. Areas of the Ektron platform
more controls can be found at the Ektron Exchange (http://dev.ektron.com/ that use providers include analytics, allowing developers to integrate with
exchange/), a community featuring a “one-stop shop” for developers that their own analytics system if they implement a provider; search, which has
offers a variety of community benefits and features, including the latest news, provider-based integration points where developers can customize many
“Best Practice” advice from Ektron experts, pre-built code, server controls, fundamental aspects of search; and Ektron eCommerce, which integrates
widgets and more. with major purchase and shipping providers.

All Ektron server controls encapsulate complex functionality, making it a
straightforward process for developers to quickly assemble web pages by
dragging and dropping controls from Visual Studio’s Toolbox onto an ASPX
Template, then defining the control’s behavior by setting properties either in

6 code or by using Visual Studio.
7

Deliver Dynamic Web Pages Deliver Dynamic Web Pages

Easily Build Web Pages, Marketing Campaigns
and Micro-Sites with Ektron
With Ektron, create and deliver dynamic campaign pages and micro-sites - tracked and managed in
real-time, with no programming or design knowledge necessary. Promote a new product or special
event. Set up registration and contact forms, surveys and polls, even ecommerce shopping carts
without needing to request technical support. Quickly design one page or complete micro-sites
utilizing your organization’s online library of templates, images, and other marketing materials.
Developers establish a site’s look-and-feel with content presentation templates. Building site
navigation is intuitive, with the Ektron Workarea providing a Windows Explorer-like interface.
Adding new pages to a site is as simple as opening the desired folder and clicking the “Add Content”
button.
Ektron Smart Form templates simplify web page creation by separating content creation from its
ultimate presentation. As well as making web page creation simple and easy even for the technically
unsophisticated, Smart Forms help site managers maintain consistency and branding across every
page. Once a Smart Form is established, content providers simply enter in their text, imagery and any
other material.
“Widgets,” mini-applications such as calculators, calendars, search ﬁelds, social software, RSS
feeds, video displays, clocks and more can be applied to a Web page by technical and non-technical
resources alike through a simple drag-and drop. Ektron maintains an active freeware widget and
code community at the Ektron Exchange (http://dev.ektron.com/exchange/) .NET developers familiar
with ASP.NET user controls can easily build, customize and deliver their own widgets using
Microsoft Visual Studio.

8 9

Manage Any File Through Ektron Manage Any File Through Ektron
Document Management as Simple as Content Management
Create information and publish to your intranet or public website from a single unified system. Managing
documents is as simple as managing web pages with Ektron. Any type of file that can be placed on the Web
– MS Office files, JPEG or other graphic files, WinZip archives, video, MP3 sound files – can be managed
through the Ektron platform.
Import files directly into the Ektron content management system. Open and edit MS Office
documents from within the Ektron platform. Store, track and manage files using the Ektron
Workarea Windows Explorer-like folder interface. Categorize content and create a taxonomy that
makes it a simple task for anyone to locate needed files. Apply workflow and review cycles to
documents and assure they’ve gone through the proper approval process before publication.

10 11

Website Search Made Simple Website Search Made Simple

Deliver Content Effectively through Categorization
and Search
Whether for web content, Microsoft documents, images or multimedia, Ektron’s SiteSearch feature
can scale to find millions of items and beyond.
The key to producing relevant search results is in the ability to categorize site content. Through Ektron, a
content creator can easily categorize any piece of content – a taxonomy that auto-generates site navigation.
With Ektron taxonomy easily tag any content with information that supports all the approaches to finding that
content.
Ektron’s URL Aliasing automatically generates descriptive, human-understandable and search engine-
friendly page addresses using words and phrases that actually define the page – ektron.com/bloghub,
for example, rather than ektron.com/content.aspx?id=3310.
Faceted Search allows visitors to visually explore information: filtering results by
category, content attributes, metadata values, XML structure, and custom-defined
properties.
With Federated Search visitors can search multiple repositories with a single click and
view the results in a single list.
Searchers can expand their social network through People Search.
Search Analytics Reports help marketing teams measure and ensure the success of
their web search strategy.

12 13

Where is It? When is It?

Help Visitors Find Events Provide multiple views of calendar
information. Bring up additional
Blend multiple calendars together to create
one comprehensive calendar of events. For
with Calendars information simply by moving the cursor example, a community calendar can display
Help Visitors Find Locations With the Ektron platform’s geomapping feature
any content can be tagged with longitude and over an event. all local events of various organizations and
Add a powerful marketing, scheduling and
with GeoMapping latitude coordinates and displayed using a event tool to your website with Ektron’s Categorize calendar content to provide
businesses in one interactive calendar.
mapping application such as Google Maps Enterprise Calendar. visitors fast and easy access to event Visitors can move directly from calendar
Bring dynamic mapping to your website. Show
or Microsoft Virtual Earth. You supply the information through search. information to event registration with one
ofﬁce locations, provide directions, display Inform visitors about activities such as
messaging, Google or Microsoft provide the click.
local attractions, deliver hotel, airport and taxi seminars, training, meetings and social
map. With the map display on your site, visitors
information. activities. Present both single and multiple

14
never have to leave your site for directions.
events across days, weeks and months.


Gain Understanding of Your Audience Gain Understanding of Your Audience

Measure your Success with Open Analytics provider allows customers to use
their existing analytics investments, including
– and then optimize your site specific to their
actions. Combined with the Ektron Marketing
Ektron In-Context Analytics the three most widely deployed, proven and Optimization Suite, your site traffic analytics
trusted analytics packages – Google Analytics, become more relevant. Make a change to
A core component of the web content
Omniture SiteCatalyst and WebTrends – content and instantly see how that change
management platform, Ektron in-context
customized reporting integrated into the Ektron affected traffic to those areas of your site.
analytics tools provide valuable information
Workarea.
about how visitors are using your site and what
content is most important to your audience. Gain a complete understanding of your
Measure how content is being used. Track visitors – their demographics, attitude and
activity, trends and popular areas. The Ektron behavior, the paths and actions they are taking
16 17

Are You In Sync? Are You In Sync?
Development Live Site

Keep Production, Staging and Live Sites in Synch with eSync
Key to effective website content management is the ability to easily update exactly the content you want
updated, when you want it updated – from development to production to “live.”
Ektron’s eSync technology helps administrators keep websites up-to-date efficiently, providing a level of
control that makes it simple to move a single piece of content or an entire site. Whether single sites, global
multi-sites or server farms, eSync provides scalable synchronization capabilities that allow administrators
to easily update content efficiently with minimal downtime.
eSync bi-directional synchronization ensures that any external modifications to the live site – a new
member adding profile information, for example – will be reflected back to the development environment.
Site administrators can schedule synchronization to take place at strategic times to take advantage of low
traffic periods.

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Lloyds TSB Commercial Finance Lloyds TSB Commercial Finance
Charged with raising market one of the new site’s major features is a “Quick determine what does, and what doesn’t, Freestyle Interactive are looking ahead to their Overview
awareness of the bank’s asset- Quote” calculator using a sliding bar to calculate work. plans for 2010 and the new site. “Lloyds is a
based lending products, driving the size of loan dollars available to the business, global brand with the ambition and resources to Charged with raising market awareness of
“Our new site takes usability and conversion to the bank’s asset-based lending products, driving
new business leads through based on turnover and size of invoices, do great work,” says Andy Wood of Freestyle.
another level,” says Keith Bennett. “For example, new business leads through Lloyds TSB
Lloyds TSB Commercial Finance’s providing users an instant loan value. Other new “We’re now in the process of putting together
the new quote calculator is a crucial tool Commercial Finance’s online presence and
online presence and capturing features include: a comprehensive content and editorial plan for
designed to get to the heart of the customers capturing customer data, Ektron Elite Partner,
customer data, Ektron Elite Partner, 2010 that will put the Lloyds TSB Commercial
A “Get in Touch” button integrated with the problem as quickly and efﬁciently as possible.” Freestyle Interactive undertook a comprehensive
Freestyle Interactive undertook a Finance brand right at the heart of their online
Ltsbcf call centre for instant call back to redesign of http://www.ltsbcf.co.uk.
comprehensive redesign of http:// “As well as managing the performance of the communities.”
interested customers.
www.ltsbcf.co.uk. The work site itself, we’re also managing the performance Challenges
“We’re looking forward to building on the
began with extensive qualitative A “Get an Instant Quote” (RFQ) allows of all Lloyds TSB Commercial Finance online
success of our new site as we develop a social Raise market awareness of the bank’s
and quantitative focus group and businesses to submit a full quote marketing activity,” says Freestyle Interactive
media and online marketing program with asset-based lending products
usability research carried out during application which is forwarded to the Ltsbcf Director Andy Wood. “This includes bringing
Freestyle,” adds Keith Bennett of Lloyds TSB
much of 2009 as part of the scope business development team through the together a complex set of performance metrics Drive new business leads
Commercial Finance.
and deﬁnition phase. Salesforce CRM system. used to optimize marketing activity and drive
Produce measurable results
segmentation, targeting and channel planning For additional information on the Lloyds TSB
“As our main way of recruiting new The multivariate testing feature of the Results
activity. Launched in December 2009, the new Commercial Finance deployment by Ektron Elite
customers, the website is critical Ektron content management system is
Lloyds TSB Commercial Finance site has already Partner, Freestyle Interactive, please see http:// Visitor numbers increased by 90 percent
to the success of the Commercial being utilized by the Ltsbcf marketing
recorded exceptional metrics.” www.freestyleinteractive.co.uk/Lloyds-TSB-
Finance business,” notes Keith teams to manage campaign content and Lead numbers increased by 150 percent
Commercial-Finance/
Bennett, Lloyds TSB Commercial to run multivariate tests on page content, From December 2009 to March 2010:
Conversion rate (visitor to registered lead)
Finance Ecommerce and Online particularly focused on use of the online
Visitor numbers increased 90 percent increased 30 percent
Channel Manager. quote calculator. Multivariate testing is
the process of experimenting with different Lead numbers increased 150 percent
Built on the innovative Ektron web
combinations of factors on a web page to Conversion rate (visitor to registered lead)
content management platform,
drive a user to take action. Multivariate increased 30 percent
testing allows marketers to test ideas

“
We’re now in the process of with real site visitors, letting their actions Both Lloyds TSB Commercial Finance and
pu ing together a comprehensive

“
content and editorial plan for 2010

“
that will put the Lloyds TSB Commercial We’re looking forward to building on the success The new Lloyds TSB Commercial Finance site has

”
of our new site as we develop a social media and online

”
Finance brand right at the heart of their

”
already recorded exceptional metrics
online communities marketing program

20 21

Ryerson School of Journalism Ryerson School of Journalism
each, as well as needing to support Ryerson School of Journalism selected the a sudden they’ve created this really beautiful Overview
other sites, the School decided to Ektron platform. The School initially installed functioning web page.”
implement a content management v7.6 of the Ektron solution in late 2009, and Faced with the challenge of maintaining
Ektron Smart Forms simplify page creation an online presence for multiple sites,
system that would simplify the later upgraded to v8.0 of the platform. The
by separating content creation from its Ryerson School of Journalism decided
process of authoring, editing, and deployment was done by the in-house staff.
ultimate presentation on the Web. After a site to implement the Ektron content
managing web content for students,
“From my perspective, file management has administrator has set up a Smart Form template
faculty and technical staff. management system to simplify the
become incredibly easy now thanks to the it can be used by content authors for entering process of authoring, editing, and
“Prior to our implementing the Ektron system,” says Lindsay Smith. “Prior their material. As well as making web page managing web content for students,
Ektron content management system, to implementing Ektron our files were housed creation simple and easy even for the technically faculty and technical staff
all student produced websites on a number of different servers, creating a unsophisticated, Smart Forms help site
were using various open-source file management nightmare for us. Files were managers maintain consistency and branding.
applications and with content being buried deep within multiple folders and often Challenges
“The Ektron content management system has
produced through Dreamweaver,” could not be located at all. Ektron’s content Improve and simplify the technical
allowed the School to be free from dealing
says Lesley Salvadori, technical management system has centralized the file process
with third-party services such as YouTube and
coordinator at Ryerson School of management process, housing everything on
With more than four hundred users accessing commercial web hosts,” concludes Lesley Showcase student newspaper, online
Journalism. “Students needed to have a single server which is easily managed by a
the system, Ryerson School of Journalism Salvadori. “All student projects are maintained magazine and broadcast productions
at least an intermediate knowledge of single administrator, saving time and the need
needed a solution that would interact with the on our in-house server. The time needed
HTML to use the sites and instructors for additional technical support and making the Allow students to update content without
University’s preexisting Active Directory system. to troubleshoot problems has significantly
and technical staff were expected archival process simple and straightforward.” knowledge of HTML
Any solution had to be easily customizable by decreased. Students now focus more on
to troubleshoot and support both
the developer and compliant with web standards “Managing student user accounts has become producing content rather than troubleshooting
the platforms and users. In many Results
including XML and .NET. much easier,” web designer/programmer Chris technical aspects of Web development.”
cases the technical staff was also
Kim adds. “We don’t have to teach the students File management simplified
responsible for the file transfer – After research by Lindsay Smith, the School’s
HTML, allowing them to focus more on the

“ ”
FTP’ing – of student content as well CMS administrator, on various content From my perspective, file management has become Content now on a single server and
journalism rather than the technical aspects of incredibly easy now thanks to the
as supporting the file management management systems, with a focus on a managed by one administrator
getting their content on the Web. Ektron Smart Ektron system.
for each of these websites. Different CMS that could house several different URLs
Forms have really helped with that. The students Easier student account management
instructors were responsible for and would allow content authors to easily
only have to complete certain fields and all of

“
courses and their associated websites incorporate still images, audio and video, Ektron’s content management system has centralized Students can focus on their work rather than
The Ryerson School of Journalism academic the file management process, housing everything on a single
each semester, which meant there

“
the technical aspects of putting their work

“
We have newspapers, magazines, online projects and server which is easily managed by a single administrator,
program includes four media areas: print, was little continuity in terms of file archiving and Students now focus on producing content rather than

”
saving time and the need for additional technical support and

”
broadcasts we wanted online so the public could have access online

”
troubleshooting technical aspects of web development.
magazine, broadcast and online. Faced with the management.” making the archival process simple and straightforward.

22 23
and see what students were working on.
challenge of maintaining an online presence for


University Health Systems of Eastern Carolina University Health Systems of Eastern Carolina
designers and the technical advanced features that we couldn’t get with our

“
From a content provider perspective, the usability Overview
team where all sides feel of the Ektron platform has dramatically improved their previous content management system, such as
comfortable with each other. experience. We’ve heard nothing but rave reviews about the the drop-down menus we wanted.” UHS wanted content management
site design, the site organization, and how user-friendly it is. capabilities that their old system couldn’t

”
That’s the challenge We’ve had an overwhelmingly positive response. “From a content provider perspective, the provide. UHS chose Ektron and its Elite
University Health Systems usability of the Ektron platform has dramatically Partner, The C2 Group, because of the
of Eastern Carolina (www. improved their experience,” Vicars adds. “The technical and design expertise the two
uhseast.com) presented to a rigorous planning and architecture phase, the Ektron system is much easier to use. We’ve companies brought to the table.
vendors when it committed and design expertise the two companies brought main UHS East site was launched in late May heard nothing but rave reviews about the site
to re-engineering its web design, the site organization, and how user- Challenges
to the table, but also because they felt secure 2009. Three weeks later the East Carolina Heart
strategy in late 2008. A that the Ektron platform would meet their needs. Institute site (www.eastcarolinaheartinstitute. friendly it is. We’ve had an overwhelmingly Improve operational efficiency
regional health system According to Andy Anderson, a key factor in that com) went live, followed by the ViQuest Centers positive response.
serving over 1.3 million Provide enhanced content management
decision was the advanced content management (www.viquestwellness.com) site. With the launch “We had a very finite amount of time to do this
people in 29 counties in capabilities
capabilities the Ektron platform offered. of the UHS intranet in August, UHS concluded its project – to implement and deploy all the sites –
eastern North Carolina, Ektron’s multi-site support and synchronization deployments, successfully launching five sites Results
it was one of the biggest undertakings I’ve taken
University Health Systems technology, eSync, allows hospitals such as UHS over a three-month cycle. on in my career. Overall, I’m very satisfied with Five sites launched over a three-month
(UHS) is made up of to create individual multiple-site environments
“Execution of our brand is very important,” how it’s gone. We’re coming up with new things cycle
eight hospitals, physician managed through one centralized administrative
says Vicars. “We have a web policy in place that to do and that’s what I’m really excited about,
practices, home health, interface. Multiple-site environments managed
states anything hosted on the public-facing site the flexibility we now have thanks to Ektron.”
hospice, wellness centers through one centralized administrative
and other health care “Some of the services that Ektron’s Professional has to reviewed and approved by Marketing. We interface
services. Services Group could supply also helped have the Ektron Workflow set up and we’ve had
us make the decision,” adds Vicars. “Ektron certain style sheets created to ensure consistent A smooth migration from old to new sites
Charged with oversight, really helped us with solidifying the technical headings, bullets and so on. We defined a overseen by the Ektron team
You want a site that you can feel confident will
information architecture and specification and The C2 Group with the complete Style Guide up front and that Style Advanced content management features
be able to grow to meet future needs and help
acting as the lead on executing web strategy information architecture and design for the site. Guide and the Workflow is what controls the
you increase operational efficiency. Even though
was Kellie Vicars, communications supervisor at It was a good partnership fit. But we always kept consistency of the external sites.”
your “website” is actually a complex, multi-site
UHS. Working with Vicars was Andy Anderson, in mind that our end goal was to have a product
configuration embracing five external sites plus And how are UHS personnel and customers
UHS administrator of IT operations information that we could build upon internally. That was
an intranet, you want the migration from old reacting to its redesigned Ektron site?
services. really the driving factor for us.”
to new to be accomplished quickly, preferably
within just a few months. And you want an active UHS chose Ektron and its Elite Partner, The C2 “People like the layout, the site design created
Planned as a phased rollout, work began in
working partnership among yourself, the web Group, not only because the health system felt by The C2 Group, and the general ease-of-use,”

24 25
earnest on the UHS sites in January 2009. After
comfortable with the combination of technical says Anderson. “And we especially like the


County of Santa Barbara County of Santa Barbara

“
carried out through 23 earlier site, County of Santa Barbara was looking It was the right solution for our site relaunch. As well communicating with the public.” Challenges
departments and several for a platform that could be implemented easily as giving our departments ownership of their Web content,
Ektron has helped us meet the public’s need for up-to-date “Altogether, we’re extremely pleased with the Provide a content management platform
Special Districts and and learned quickly by new staff members as

”
information during emergency situations. Ektron solution in answering our needs. It was where authorized personnel can update
Commissions. they were hired.
the right solution for our site relaunch, as well as the site anytime, anywhere in a consistent
“One of our goals for After several devastating fires struck the county, based on metadata. giving our departments ownership of their Web manner.
our new website was Santa Barbara also understood the importance content,” concludes Jennifer Slayman. “Perhaps
to present a single face Customized Search with Guided Results: more importantly, Ektron has helped us meet the Implement immediate functionality,
of their website for communicating emergency
of county government Leads visitors to the most appropriate public’s need for up-to-date information during but have a solution flexible enough for
information to the public. “At various times, our
to the public,” notes information based on search terms. emergency situations. We can keep providing customization to meet specific needs.
web operations have moved from our day-to-day
Jennifer Slayman, IT offices to our Emergency Operations Center and “We think of Ektron as something of a best that information from any location, 24x7.” Results
project manager at even to the UC Santa Barbara campus,” Slayman of both worlds’ hybrid solution,” remarks
Smart Form templates ensure that
County of Santa Barbara. continues. “We wanted a content management Ismael Amin, system analyst at County of
information is delivered in a consistent
“The previous County of platform where authorized personnel could Santa Barbara. “We were able to implement
fashion.
Santa Barbara website update the County site anytime, from anywhere functionality immediately, but the software also
was launched in 2001 – even from their homes when needed.” allows for customization to meet our specific County Departments have ownership of
with many departments needs.” their content without concerns about look-
County of Santa Barbara implemented Ektron’s
maintaining their own sub- and-feel.
solution for their new site, incorporating such The various County of Santa Barbara
site and content. Within a Up-to-date emergency information can be
key features as: departments are still responsible for their own
few years many of those delivered from any location, 24x7.
content – for example, press releases – but the
sub-sites had evolved Multi-site Deployment: Multiple sites with
use of Smart Form templates helps to ensure
a look-and-feel and consistent content and a branded look-and-
that information is delivered in a consistent
messaging which wasn’t feel were created through one installation.
fashion. “We have over 100 people trained on
necessarily consistent with A “Library” provides a shared area where
the Ektron WCM solution,” adds Slayman. “All
Nestled between Los Angeles and San Francisco the overall County of Santa common images, links and other useful
of them are able to post to our website without
and often referred to as the American Riviera , ®
Barbara site. While the new site would still keep items can be stored, helping to reinforce a
needing technical training. Essentially, we’ve
Santa Barbara is considered one of the most all those departments under the County of Santa consistent look-and-feel.
taken the content updating process out of the
beautiful counties in California. The County of Barbara ‘umbrella,’ we wanted every area to offer Shared Content: Site administrators can hands of our technical people, who are freed
Santa Barbara is governed by a five-member a consistent visitor experience.” push a single instance of information up to focus on their primary jobs. Now, subject
Board of Supervisors elected by the public. to multiple locations without version or
Efficiency was also a key need. Rather matter experts can post their own content. The
Under the leadership of the county administrator, content discrepancies. Press releases
than the multiple solutions, software and Ektron solution has been very successful and
the County’s operations and programs are
26 27
implementations that had characterized the are automatically posted in multiple areas efficient, giving us an improved process in


Ektron Features and Benefits Ektron Features and Benefits
Content eMobile Tools eSync eCommerce Web Multilingual Taxonomy
Management Guarantee that you’re offering Ektron’s eSync technology Shopping Capabilities Easily categorize any piece
your audience the best web helps administrators of content – a taxonomy
A “What You See is What Ektron eCommerce brings The Ektron web content
experience possible. With keep websites up-to-date that auto-generates site
You Get” editor provides all the functionality you management system provides
Ektron’s eMobile tools, built efficiently, providing a level navigation. With Ektron
an interface familiar to need to create an online a comprehensive solution to
into the Ektron web content of control that makes it taxonomy tag any content
anyone who has used Microsoft Word. Authors marketplace. Powered by the same content create and manage all aspects of a multilingual
management platform, create engaging online simple to synchronize a single piece of content with information that supports all the
working in the editor have access to an array management system behind your website, web site. With Ektron, text, images, site
experiences for your audiences and enhance or an entire site. Whether single sites, global approaches to finding that content. Ektron’s
of word processing features and can publish Ektron eCommerce provides complete control of navigation, forms, content collections, metadata
your customers’ relationship with your online multi-sites or server farms, eSync provides hierarchal taxonomy classifies and structures
their final content to the Web with one mouse your online sales. eCommerce takes advantage and search functionality all can be customized
brand, whether they visit your site from their scalable synchronization capabilities that web pages and managed documents into logical
click. Dependent on an organization’s needs, of key Ektron technologies, including Smart specifically for every language presented on a
desktop or mobile device. allow administrators to easily update content groupings based on their content.
content developers can also take an active role Forms and categorization for effective search. site. Even the Ektron user interface itself can be
efficiently with minimal downtime.
in website management, including workflow Product information, attributes, and descriptive customized to reflect the content contributor’s
control, page design and publishing approval. PageBuilder text are entered into the Smart Form and saved native language. URL Aliasing
PageBuilder brings a new
Search into the content management database as
Easily create search-friendly
structured XML data, simplifying the process of
Document level of simplicity to the Ektron’s URL Aliasing
repurposing product content as needed.
Content and human-readable URLs
process of creating pages automatically generates for your web content. With
Management and websites. Developers descriptive, human- Targeting Ektron URLs become easier
Managing documents is as build out page templates, understandable and search Multisite Ektron personalizes the web to read for your audience,
“wireframes,” for site content. Content engine-friendly page easier to find by search engines and easy to
simple as managing web
pages with Ektron. Any providers simply enter in their text, imagery and addresses using words and phrases that Management experience by matching
content to your visitors’ display in your marketing collateral.
type of file that can be placed on the Web – MS any other material. “Widgets,” mini-applications actually define the page. Faceted Search allows Manage multiple websites reason for coming to your site. Deliver content
Office files, JPEG or other graphic files, WinZip such as calculators, calendars, search fields, visitors to visually explore information. With from one content relevant to a visitor’s current location. Display
archives, video, MP3 sound files – can be social software, RSS feeds, video displays, Federated Search visitors can search multiple management platform. The promotions based on a visitor’s Facebook Social
managed through the Ektron platform. clocks and more can be applied to a page by repositories with a single click and view the Ektron multisite environment is ideal for multiple Graph … and more!
technical and non-technical resources alike results in a single list. Search Analytics Reports websites that require full content management
through a simple drag-and-drop. help marketing teams measure and ensure the support, but still need to retain their own unique
success of their web search strategy. identity.

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Ektron wcm lr

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