Grateful 7 speech thanking everyone that has helped.pdf
FCA 2009 Education Slides Texas Restaurant Show
1.
2. PANELIST
Paul Barron
EVP & Publisher Fast Casual.com
Chairman Fast Casual Alliance & Fast Casual Executive Summit
Fort Lauderdale, FL
Copyright 2009 Fast Casual Alliance
3. PANELIST
Louis Basile
CEO/President
Wildflower Bread Company
Scottsdale, AZ
Copyright 2009 Fast Casual Alliance
4. PANELIST
Alan Hixon
President
Mooyah Burgers & Fries
Dallas, TX
Copyright 2009 Fast Casual Alliance
5. PANELIST
Ian Vaughn
COO, Fry Cook & Cashier
Raising Cane’s
Dallas, TX
Copyright 2009 Fast Casual Alliance
8. FAST CASUAL FACTS
• Fast casual restaurants will generate roughly $20 billion in sales
in 2009
• The fast casual segment grew 11% in 2008
• 2009 is estimated to grow over 10% in 2009
• The top three chains ranked by sales are Panera Bread, Chipotle
and Panda Express
• Fast casual is the most dynamic and exciting segment in the
foodservice industry today
Copyright 2009 Fast Casual Alliance
9. Number of Fast Casual Brands
Source - Fast Casual magazine
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10. Number of Fast Casual Brands
0 175 350 525 700
1996 80
2000
245
2004
389
2008
2012 620
700
Source - Fast Casual magazine
Copyright 2009 Fast Casual Alliance
11. Number of Fast Casual Brands
0 175 350 525 700
1996 80
60%
2000
245
Growth like this
2004 can result in a
389 slowing segment
2008
2012 620
700
Source - Fast Casual magazine
Copyright 2009 Fast Casual Alliance
13. Fast Casual Universe
Italian/Pizza Ethnic
2% Coffee
Fresh Mex
Sandwich 19% 7%
Asian
Bakery Cafe 3%
Burger/BBQ Steak
Soup Salad Soup Salad Italian/Pizza
12%
7%
Fresh Mex
Ethnic Burger/BBQ Steak
Coffee 9%
Asian
Sandwich
18%
Bakery Cafe
23%
Source - Fast Casual magazine
Copyright 2009 Fast Casual Alliance
14. What consumer’s want in their menu
Fine Dine
Casual 5%
11%
Quick Consumer eating habits
32%
• Percentage of food expenditures weekly
Fast Casual
53%
Food Action Group - Consumer Survey, fast casual - 2008
Copyright 2009 Fast Casual Alliance
15. What consumer’s want in their menu
27%
Quality Taste 33%
Variety Different / Creative
New Flavors
20%
Fine Dine 14%
Casual 5% 6%
11%
Quick Consumer eating habits
32%
• Percentage of food expenditures weekly
Fast Casual
53%
Food Action Group - Consumer Survey, fast casual - 2008
Copyright 2009 Fast Casual Alliance
16. Age demographics
These people eat at fast casual at
least once per week
Source - Food Action Group 2008
Copyright 2009 Fast Casual Alliance
17. Age demographics
These people eat at fast casual at
least once per week 62 - up16-24
4% 8%
25-34
16-24 25-34 50-62 12%
35-49 50-62 31%
62 - up
35-49
45%
Source - Food Action Group 2008
Copyright 2009 Fast Casual Alliance
18. Age demographics
These people eat at fast casual at
least once per week 62 - up16-24
4% 8%
25-34
16-24 25-34 50-62 12%
35-49 50-62 31%
62 - up
35-49
45%
7%
12-25K
101-125K
7%
4% 26-50K
11%
76-100K Income demographics
29%
fast casual consumers
12-25K 26-50K
51-75K 51-75K 76-100K
42%
101-125K 126K Up
Source - Food Action Group 2008
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19. Most active consumers in Fast Casual
Based on gender & profession - qualifier data: knows
fast casual and visits at least twice per week
Source - Food Action Group 2008
Copyright 2009 Fast Casual Alliance
20. Most active consumers in Fast Casual
Based on gender & profession - qualifier data: knows
fast casual and visits at least twice per week
0 7.5 15.0 22.5 30.0
Male Professional
18
Male Non-Professional 5
Female Professional
Female - Homemaker
25
College Student 15
High School Student 12
2
Female Non-Professional
8
Retired Male
7
Retired Female
8
Source - Food Action Group 2008
Copyright 2009 Fast Casual Alliance
21. WHAT IS FAST CASUAL
Fast
Casual
Source - Technomic
Copyright 2009 Fast Casual Alliance
22. WHAT IS FAST CASUAL
Fast
Casual
First
Rate
Source - Technomic
Copyright 2009 Fast Casual Alliance
23. WHAT IS FAST CASUAL
Fast
Casual
Fast Service
First
Rate
Source - Technomic
Copyright 2009 Fast Casual Alliance
24. WHAT IS FAST CASUAL
Fast
Casual
Fine
Ingredients
Fast Service
First
Rate
Source - Technomic
Copyright 2009 Fast Casual Alliance
25. WHAT IS FAST CASUAL
Full Grown
Appeal
Fast
Casual
Fine
Ingredients
Fast Service
First
Rate
Source - Technomic
Copyright 2009 Fast Casual Alliance
26. WHAT IS FAST CASUAL
Pay First
Full Grown
Appeal
Fast
Casual
Fine
Ingredients
Fast Service
First
Rate
Source - Technomic
Copyright 2009 Fast Casual Alliance
27. WHAT IS FAST CASUAL
Fresh
Pay First
Full Grown
Appeal
Fast
Casual
Fine
Ingredients
Fast Service
First
Rate
Source - Technomic
Copyright 2009 Fast Casual Alliance
28. WHAT IS FAST CASUAL
Fresh
Fair Price Pay First
Full Grown
Appeal
Fast
Casual
Fine
Ingredients
Fast Service
First
Rate
Source - Technomic
Copyright 2009 Fast Casual Alliance
29. WHAT IS FAST CASUAL
Fresh
Fair Price Pay First
Full View Full Grown
Preparation Appeal
Fast
Casual
Fine
Ingredients
Fast Service
First
Rate
Source - Technomic
Copyright 2009 Fast Casual Alliance
30. WHAT IS FAST CASUAL
Fresh
Fair Price Pay First
Full View Full Grown
Preparation Appeal
Fast
Casual
Flexible Fine
Offerings Ingredients
Fast Service
First
Rate
Source - Technomic
Copyright 2009 Fast Casual Alliance
31. WHAT IS FAST CASUAL
Fresh
Fair Price Pay First
Full View Full Grown
Preparation Appeal
Fast
Casual
Flexible Fine
Offerings Ingredients
Friendly
Fast Service
Employees
First
Rate
Source - Technomic
Copyright 2009 Fast Casual Alliance
32. The “WOW" of a Fast Casual
Branded Experience!
Copyright 2009 Fast Casual Alliance
33. The “WOW" of a Fast Casual
Branded Experience!
What you stand for
Differentiation
Innovation
Brand promise
Quality drives financial performance
Copyright 2009 Fast Casual Alliance
34. Five Star Value Proposition
A Competitive Advantage
Copyright 2009 Fast Casual Alliance
35. Five Star Value Proposition
A Competitive Advantage The Five Star
Value Proposition
executed daily
becomes your
competitive
advantage
Copyright 2009 Fast Casual Alliance
36. Five Star Value Proposition
A Competitive Advantage The Five Star
Value Proposition
executed daily
becomes your
competitive
advantage
P + F + S + A + E = V
Copyright 2009 Fast Casual Alliance
37. Five Star Value Proposition
A Competitive Advantage The Five Star
Value Proposition
executed daily
becomes your
competitive
advantage
P + F + S + A + E = V
Passion: Brand spirit, values and leadership resides here
Food: Fresh, quality food that’s creative
Service: Attentive to all customer needs
Ambiance: Immaculately clean, décor, restaurant vibe
Execution: Leadership drives all four elements
Value: Brand experience
Copyright 2009 Fast Casual Alliance
38. Five Star Value Proposition
A Competitive Advantage The Five Star
Value Proposition
executed daily
becomes your
competitive
advantage
P + F + S + A + E = V
Passion: Brand spirit, values and leadership resides here
Food: Fresh, quality food that’s creative
Service: Attentive to all customer needs
Ambiance: Immaculately clean, décor, restaurant vibe
Execution: Leadership drives all four elements
Value: Brand experience
Copyright 2009 Fast Casual Alliance
39. Passion - Spirit, Values and
Leadership Resides Here
Copyright 2009 Fast Casual Alliance
40. Passion - Spirit, Values and
Leadership Resides Here
TEAM
Copyright 2009 Fast Casual Alliance
41. Passion - Spirit, Values and
Leadership Resides Here
TEAM
• Vision
• Values - They should answer the question;
What to do?
• Team needs to believe they are part of something
bigger than themselves
• Charged Up and Ready Everyday
Copyright 2009 Fast Casual Alliance
42. Food - Great Tasting Fresh Food with
Creativity
Copyright 2009 Fast Casual Alliance
43. Food - Great Tasting Fresh Food with
Creativity
• Fresh
• Creativity
• Limited Time Offers
• Executable
• Enhances Brand Promise
Copyright 2009 Fast Casual Alliance
44. Service - Memorable From Beginning to End
Copyright 2009 Fast Casual Alliance
45. Service - Memorable From Beginning to End
• It’s a People business – your crew and customers
• Make an emotional connection
• Individualize the customer experience
• Learn to anticipate your customers needs
• Stay true to your brand – you will never please
everybody
• Bring your values to the community
Copyright 2009 Fast Casual Alliance
46. Ambiance - The Visual Elements
Copyright 2009 Fast Casual Alliance
47. Ambiance - The Visual Elements
RETAILTAILMENT – The “WOW” Factor
• Sensorial Experiences
theater vs. kitchen, cast members vs. employees, stage vs. Front-of-the
house
• Relating & Engaging
interactive lighting, enticing seating zones, tell YOUR story
Copyright 2009 Fast Casual Alliance
49. Execution - Leadership
• Actions and words must match
• Show Me Training
• Standardize and Measure
• Every customer, every day, every time
• Feedback
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50. Value - The End Result
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51. Value - The End Result
• Customer driven –
becoming “sales driven and profit smart”
• Create Memorable Experiences -
We sell more than just food
• Tells a friend –
The new POWER of Social Media
• High frequency
• Advocate for the brand
Copyright 2009 Fast Casual Alliance
53. The Operator’s Challenge
The operator’s challenge is to lead your entire
organization to engage at the following levels:
• Body - Every detail matters, standardize all
business practices and measure results
• Mind - Engaged, attentive, present
• Spirit - Choose your attitude and guiding
values
Copyright 2009 Fast Casual Alliance
54. Body - It’s in the Details
Copyright 2009 Fast Casual Alliance
55. Body - It’s in the Details
• Creating the ownership mentality
(you are building the brand)
• What to measure must align with brand promise
- Your commitment to quality
• Systematize to replicate success
- Quality of your people may dictate level of detail
• Systems that can be executed and held accountable
• Enforce your standards, but empower your people
Copyright 2009 Fast Casual Alliance
56. Mind - Present & Engaged
Copyright 2009 Fast Casual Alliance
57. Mind - Present & Engaged
Present - Moment - Awareness
Copyright 2009 Fast Casual Alliance
59. Spirit - Intentions Matter
• Brand first
• Team driven
• Intentions aligned with values
• Want to serve
• Fun
Copyright 2009 Fast Casual Alliance
60. Fast Casual In Review
Copyright 2009 Fast Casual Alliance
61. Fast Casual In Review
• Fast Casual is fastest-growing segment in our
industry
• Branded experiences are memorable
• Five Star Value Proposition is a sustainable road
map for success
• All levels of the organization must be fully engaged
Copyright 2009 Fast Casual Alliance
62. Fast Casual In Review
Copyright 2009 Fast Casual Alliance
63. Fast Casual In Review
• Key Trends
Healthy Menu Launches
- Camille’s - Low-cal Slim Smoothies
- Cosi - New Lighten Up menu
- Noodles & Co - You are what you eat ad campaign
Snack-sized Menu Items
- Einstein - Snackout menu
- Au Bon Pain - Low Cal “portions menu
- Chipotle - smaller portions - lower price option (in test)
Natural, Organic Local and Sustainable
- Organic To Go - Certified Organic Retailer
- Wichcraft - cruelty and hormone free practices
- Chipotle - Locally sourced in-season produce
Copyright 2009 Fast Casual Alliance
64. Q&A for the Panelists
Thank you
Copyright 2009 Fast Casual Alliance
65. Q&A for the Panelists
• Our panelists are available for questions from the
audience
• For more information about joining the Fast
Casual Alliance go to www.fastcasualalliance.com
• To get this slide deck please visit the FCA website
Thank you
Copyright 2009 Fast Casual Alliance