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The Future of
     Marketing
  Learn What’s Changing and
What It Means to Your Strategy
“History is the present.
                                                          That’s why every generation
                                                                       writes it anew.”
                                                                      - E.L. Doctorow




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
“The reason history must
                                                          repeat itself is because we
                                                            pay so little attention to it
                                                                         the first time.”
                                                                    - Blackie Sherrod




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
“The thing that has been, is
   that which shall be; and that
   which is done is that which
   shall be done: and there is no
   new thing under the sun. Is
   there anything whereof it may
   be said, 'See, this is new?' It
   has been already of old time,
   which was before us.”
                          - Solomon

twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1952: 67 .3 Rating




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1960: 37.3 Ratin
                                                             g




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1976: 31.5 Rating




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1990: 23.1 Rating




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
2002: 15.0 Rating




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
2011: 12.9 Rating


twitter: @paulboomer   |   copyright 2012 Wizard of Ads
2012: 15.8 Rating



twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1970s
                                                                                                                                      e-commerce invented

                                                                                                                                                    1984
                                                                                                                                                    introduction of guerrilla marketing

                                                                                                                                                          1990s
                                                                                                                                                          CRM and IMC gain dominance in
                                                                                                                                                          promotions and marketing planning

                                                                                                                                                                1995
                                                                                                                                                                AltaVista search launches
                                                                                                                                                                Yahoo search launches

                                                                                                                                                                     1998
                                                                      1905                                                                                           Google search launches
                                                                      The Univ. of Penn. offers a course                                                             MSN search launches
                                                                      in “The Marketing of Products”
                                                                                                                                                                       2001
                                           1867                                         1922                                                                           social bookmarking site
                                           earliest recorded                                                                                                           stumbleupon is established
                                                                                        radio broadcast commences
                                           billboard rentals
                                                                                                                                                                           2003
    1839                                                                                                   1941                                                            MySpace is founded
    posters on private property                                                                            first recorded use of
    banned in London                                                                                       television advertising                                            2005
                                                                                                                                                                             YouTube and Vimeo launched

                                                                                                                                                                               2006
                                                  1880’s                                                                                                                       Twitter founded

                                                   earliest
                                                   examples of
                                                                                                                                                                              2004
                                                   trademarks as       1908                                                                                                  Facebook founded
                                                   branding            Harvard Business                              1950                                                    Digg lanuched

                                      1864                             School opens                                  systematization of
                                                                                                                                                                         2002
                                                                                                                     telemarketing
                                      earliest recorded use of the                                                                                                      photo sharing site SmugMug set the
                                      telegraph for mass unsolicited spam                                  1940s                                                        stage for sites like Flickr and
                                                                                                           electronic computers                                         Photobucket
                                                                                                           developed
                                                                                                                                                                       1999
                                                                                                                                                                       opinion site epinions is established

                                                                                                                                                                 1996
                                                                                                                                                                 identification of viral marketing
                                                                                                                                                                 ask.com founded

                                                                                                                                                              1991
                                                                                                                                                              integrated marketing communications
                                                                                                                                                              gains academic status
                                                                                                                                                     1985
                                                                                                                                                     desktop publishing democratizes
                                                                                                                                          1980s      the production of print-advertising
                                                                                                                                          development of database marketing
                                                                                                                                          emergence of relationship marketing
twitter: @paulboomer              |      copyright 2012 Wizard of Ads                                                                     emergence of computer-oriented spam
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1970s
                                                                                                                                      e-commerce invented

                                                                                                                                                    1984
                                                                                                                                                    introduction of guerrilla marketing

                                                                                                                                                          1990s
                                                                                                                                                          CRM and IMC gain dominance in
                                                                                                                                                          promotions and marketing planning

                                                                                                                                                                1995
                                                                                                                                                                AltaVista search launches
                                                                                                                                                                Yahoo search launches

                                                                                                                                                                     1998
                                                                      1905                                                                                           Google search launches
                                                                      The Univ. of Penn. offers a course                                                             MSN search launches
                                                                      in “The Marketing of Products”
                                                                                                                                                                       2001
                                           1867                                         1922                                                                           social bookmarking site
                                           earliest recorded                                                                                                           stumbleupon is established
                                                                                        radio broadcast commences
                                           billboard rentals
                                                                                                                                                                           2003
    1839                                                                                                   1941                                                            MySpace is founded
    posters on private property                                                                            first recorded use of
    banned in London                                                                                       television advertising                                            2005
                                                                                                                                                                             YouTube and Vimeo launched

                                                                                                                                                                               2006
                                                  1880’s                                                                                                                       Twitter founded

                                                   earliest
                                                   examples of
                                                                                                                                                                              2004
                                                   trademarks as       1908                                                                                                  Facebook founded
                                                   branding            Harvard Business                              1950                                                    Digg lanuched

                                      1864                             School opens                                  systematization of
                                                                                                                                                                         2002
                                                                                                                     telemarketing
                                      earliest recorded use of the                                                                                                      photo sharing site SmugMug set the
                                      telegraph for mass unsolicited spam                                  1940s                                                        stage for sites like Flickr and
                                                                                                           electronic computers                                         Photobucket
                                                                                                           developed
                                                                                                                                                                       1999
                                                                                                                                                                       opinion site epinions is established

                                                                                                                                                                 1996
                                                                                                                                                                 identification of viral marketing
                                                                                                                                                                 ask.com founded

                                                                                                                                                              1991
                                                                                                                                                              integrated marketing communications
                                                                                                                                                              gains academic status
                                                                                                                                                     1985
                                                                                                                                                     desktop publishing democratizes
                                                                                                                                          1980s      the production of print-advertising
                                                                                                                                          development of database marketing
                                                                                                                                          emergence of relationship marketing
twitter: @paulboomer              |      copyright 2012 Wizard of Ads                                                                     emergence of computer-oriented spam
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
28% of Internet usage comes from a mobile phone.
                                                          Westminster eForum event by Pew Research Center - July 6, 2012




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
2011
                       11                                      10.4 Sources
                       8.8
                                          2010
                       6.6
                                      5.3 Sources
                       4.4


                       2.2


                            0



                                            Average Shopper Sources

twitter: @paulboomer    |       copyright 2012 Wizard of Ads
100
                                        Company
                                       Expert - 66%
                        75
                                                                    Regular
                                                                 Employee - 50%

                        50
                                                                                  CEO - 38%


                        25


                            0



                                                               Level of Trust

twitter: @paulboomer    |       copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
“Is this effort to supply free
                                                            information really working
                                                                 for us? Is it worth it?”
                                                                      - Zede Donohue
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
“We’ve had the
                                                          best month ever!”
                                                           - Zede Donohue

twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
twitter: @paulboomer   |   copyright 2012 Wizard of Ads
1)




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Designate one person to be in
   1)
                             charge of the half-step




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Tear down your walls
   2)




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Add a blog to your site and
   3)
                             create loads of content




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Make sure your site looks
   4)
                             good on a mobile device




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Research your customers
   5)




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Inject yourself in to your
   6)
                             shoppers every day lives




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Promote your content first,
   7)
                             your company second




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Tell the truth
   8)




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
“I've got a great gimmick.
        Let's tell the truth.”
        - Bill Bernback




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Be yourself
   9)




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
“Let the world know you as
                                                            you are, not as you think
                                                                    you should be...”
                                                                        - Fanny Brice




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
Jump in. Just make sure to
   10)
                             rinse and repeat




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
paulboomer.com
             twitter: @paulboomer
             email: paul@paulboomer.com




twitter: @paulboomer   |   copyright 2012 Wizard of Ads
The Future of
      Marketing
(thank you for not throwing fruit)

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The Future of Marketing: A History

  • 1. The Future of Marketing Learn What’s Changing and What It Means to Your Strategy
  • 2. “History is the present. That’s why every generation writes it anew.” - E.L. Doctorow twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 3. “The reason history must repeat itself is because we pay so little attention to it the first time.” - Blackie Sherrod twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 4. “The thing that has been, is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun. Is there anything whereof it may be said, 'See, this is new?' It has been already of old time, which was before us.” - Solomon twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 5. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 6. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 7. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 8. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 9. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 10. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 11. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 12. 1952: 67 .3 Rating twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 13. 1960: 37.3 Ratin g twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 14. 1976: 31.5 Rating twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 15. 1990: 23.1 Rating twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 16. 2002: 15.0 Rating twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 17. 2011: 12.9 Rating twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 18. 2012: 15.8 Rating twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 19. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 20. 1970s e-commerce invented 1984 introduction of guerrilla marketing 1990s CRM and IMC gain dominance in promotions and marketing planning 1995 AltaVista search launches Yahoo search launches 1998 1905 Google search launches The Univ. of Penn. offers a course MSN search launches in “The Marketing of Products” 2001 1867 1922 social bookmarking site earliest recorded stumbleupon is established radio broadcast commences billboard rentals 2003 1839 1941 MySpace is founded posters on private property first recorded use of banned in London television advertising 2005 YouTube and Vimeo launched 2006 1880’s Twitter founded earliest examples of 2004 trademarks as 1908 Facebook founded branding Harvard Business 1950 Digg lanuched 1864 School opens systematization of 2002 telemarketing earliest recorded use of the photo sharing site SmugMug set the telegraph for mass unsolicited spam 1940s stage for sites like Flickr and electronic computers Photobucket developed 1999 opinion site epinions is established 1996 identification of viral marketing ask.com founded 1991 integrated marketing communications gains academic status 1985 desktop publishing democratizes 1980s the production of print-advertising development of database marketing emergence of relationship marketing twitter: @paulboomer | copyright 2012 Wizard of Ads emergence of computer-oriented spam
  • 21. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 22. 1970s e-commerce invented 1984 introduction of guerrilla marketing 1990s CRM and IMC gain dominance in promotions and marketing planning 1995 AltaVista search launches Yahoo search launches 1998 1905 Google search launches The Univ. of Penn. offers a course MSN search launches in “The Marketing of Products” 2001 1867 1922 social bookmarking site earliest recorded stumbleupon is established radio broadcast commences billboard rentals 2003 1839 1941 MySpace is founded posters on private property first recorded use of banned in London television advertising 2005 YouTube and Vimeo launched 2006 1880’s Twitter founded earliest examples of 2004 trademarks as 1908 Facebook founded branding Harvard Business 1950 Digg lanuched 1864 School opens systematization of 2002 telemarketing earliest recorded use of the photo sharing site SmugMug set the telegraph for mass unsolicited spam 1940s stage for sites like Flickr and electronic computers Photobucket developed 1999 opinion site epinions is established 1996 identification of viral marketing ask.com founded 1991 integrated marketing communications gains academic status 1985 desktop publishing democratizes 1980s the production of print-advertising development of database marketing emergence of relationship marketing twitter: @paulboomer | copyright 2012 Wizard of Ads emergence of computer-oriented spam
  • 23. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 24. 28% of Internet usage comes from a mobile phone. Westminster eForum event by Pew Research Center - July 6, 2012 twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 25. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 26. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 27. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 28. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 29. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 30. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 31. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 32. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 33. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 34. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 35. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 36. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 37. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 38. 2011 11 10.4 Sources 8.8 2010 6.6 5.3 Sources 4.4 2.2 0 Average Shopper Sources twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 39. 100 Company Expert - 66% 75 Regular Employee - 50% 50 CEO - 38% 25 0 Level of Trust twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 40. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 41. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 42. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 43. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 44. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 45. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 46. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 47. “Is this effort to supply free information really working for us? Is it worth it?” - Zede Donohue twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 48. “We’ve had the best month ever!” - Zede Donohue twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 49. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 50. twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 51. 1) twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 52. Designate one person to be in 1) charge of the half-step twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 53. Tear down your walls 2) twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 54. Add a blog to your site and 3) create loads of content twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 55. Make sure your site looks 4) good on a mobile device twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 56. Research your customers 5) twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 57. Inject yourself in to your 6) shoppers every day lives twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 58. Promote your content first, 7) your company second twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 59. Tell the truth 8) twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 60. “I've got a great gimmick. Let's tell the truth.” - Bill Bernback twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 61. Be yourself 9) twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 62. “Let the world know you as you are, not as you think you should be...” - Fanny Brice twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 63. Jump in. Just make sure to 10) rinse and repeat twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 64. paulboomer.com twitter: @paulboomer email: paul@paulboomer.com twitter: @paulboomer | copyright 2012 Wizard of Ads
  • 65. The Future of Marketing (thank you for not throwing fruit)