1. Social TV:
Now & Soon
Paul Farkas
Paul@Social.TV
@AllSocialTV

2. Social Interactive TV
Social Storytelling Transmedia Personalized Viewing Interactivity
Gamification Sharing Participatory Co-Creation Co-Viewing Metadata

3. Opening Control
Broadcast Conversation CYOA
UGC, CGM

4. On Screen Real Estate

5. Second Screen

6. Digital Natives and Rewired Living
Lean Back/Sit-up Multimedia Tasking

7. Co-Viewing: On Demand
Personalized/Enhanced Content

9. Social Prosumer

10. Vieweractive
As on TV
As on TV
As on TV
As on TV
*As on TV
*As on TV
*As on TV

11. Jennifer Aniston's Sweater 2011
(c. 2003)

12. Return of Pop-Up Video

13. Participatory TV: Open Casting Call

14. Campaign 'Characters Welcome'

15. Mad Men Yourself

16. Living Media

17. “Must Tweet TV”

18. Odd Couples

19. AplusK's Value Soars From
Killer Social Fanbase

20. Launching An Internet Network
Rather Than Your Own TV Network

21. POTUS On Facebook Live!

22. I Want My .MTV
.mtv .hbo .nbc .cbs .vh1 .sho .hsn

23. Some Lessons From Adult TV
Amateur Porn before Reality TV
Metatagging and Sort By Long Tail for Keywords
Feedback: Ratings, Upvoting, Commentary
Recommendations for Related Content
Talent/Personality Networks, Channels and Pages
Webcams Offer Audience Participation/Direction
Multi-tiered Subscription and Bundled Offers

24. How Will We Value New Ratings?

25. Soon – Social Game Shows and
Social Show Games
Gameshows and Industry/Talent Competitions
Gamifying Other Genres

26. Soon - Social Intertainment
Search/Explore
Learning & Discovery
Product Placement
Branded Activities
Addressability
Gaming
“Data is the new Oil” – Gerd Leonhard

27. Soon – Cooking Show Tastings
Smart Kitchen & 3D Food Printer

28. Augmented Humanity Age
Evolution to the Digital Age
Augmented Humanity Age

29. Geosocial TV (DigiPhys):
Hollister's Transcending Livestream

30. Geosocial Co-viewing

31. Slide 2:
http://www.storiesofwisdom.com/creation-a-sioux-indian-story/
http://sociallybranding.com/interactions/interactivity-and-the-role-it-plays/
http://flybluekite.com/2010/10/22/in-business-today-the-sharers-win/
http://collider.com/dvd/reviews/article.asp/aid/8021/tcid/3
http://www.f0nq.com/89/8-bit-art
http://www.shutterstock.com/s/personalization/search.html
http://tumeke.blogspot.com/2011/02/hacktivists-1-matrix-nil.html
http://liu.english.ucsb.edu/wiki1/index.php/Collaboration
http://www.blogher.com/social-media-competitive-advantage-during-job-search
http://idioplatform.com/2011/05/there-are-no-media-sectors-anymore/transmedia/
http://www.cred.columbia.edu/guide/guide/sec7.html
Slide 3:
http://vuhoops.com/2011/04/13/vuhoops-on-the-airwaves/
http://gizmodo.com/5116396/choose-your-own-apple-ceo-adventure
Slide 4:
http://forum.corel.com/EN/viewtopic.php?f=27&t=33874
http://www.pocket-lint.com/news/38795/what-is-augmented-reality-ar
http://www.sponsorshipmag.com/node?page=22

32. Slide 5:
http://www.thetelecomblog.com/2010/08/06/the-tablet-flood-descends-upon-us/
http://www.fastcompany.com/1716822/sofa-friendly-ipad-reading-could-eat-into-primetime-tvs-use
attention
Slide 6:
http://www.michaelsinsight.com/2010/08/metamirror-concept-gives-tv-viewers-a-second-screen.ht
Slide 7:
http://www.ianschafer.com/2010/09/21/a-quick-thought-on-tablet-computing/
Slide 8:
http://blog.nielsen.com/nielsenwire/online_mobile/in-the-u-s-tablets-are-tv-buddies-while-
ereaders-make-great-bedfellows/
Slide 9:
http://www.youtube.com/watch?v=_4tZK31Kgjw
http://www.youtube.com/watch?v=gB8ns69YaIM
Slide 10:
http://www.zazzle.com/not_seen_on_tv_sticker-217380375740316083

33. Slide 11:
http://www.famousfashions.com/Autumn-Cashmere-V-Neck-Sweater-p/aut466.htm
http://multiplayblog.com/2010/04/27/iptvrsquos-elusive-business-case.aspx
Slide 12:
http://www.youtube.com/watch?v=4W4knpLsqh0
http://www.guavaleaf.com/video/1534/Usher--MTV-Cribs
Slide 13:
http://www.whatsnextblog.com/2011/06/true-blood-immortalize-yourself-facebook-app-approachin
8-million-likes/
Slide 14:
http://USANetwork.com
http://Priceline.com/
Slide 15:
http://blogs.amctv.com/mad-men/2009/07/mad-men-avatar-maker.php
Slide 16:
http://www.redhead-fashionista.com/2011_02_01_archive.html
http://www.brentter.com/amc-has-twitter-suspend-mad-men-twitter-accounts/

34. Slide 17:
http://jenebaspeaks.com/2011/04/foursquare-is-for-socialites-frat-boys/
http://twitter.com/bravoandy
Slide 18:
http://twitter.com/senjohnmccain
http://twitter.com/snooki
Slide 19:
http://twitter.com/aplusk
http://klout.com
Slide 20:
http://www.eurweb.com/?p=73119
http://www.sodahead.com/united-states/will-glenn-beck-tv-gbtv-drive-the-left-over-the-edge/
Slide 21:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151546
http://www.websitemagazine.com/content/blogs/posts/archive/2011/06/20/domain-name-
expansion-arrives-from-com-to-brand.aspx

35. Slide 21:
http://www.cafepress.com/+as-seen+bumper-stickers
http://www.deadzones.com/2011/05/deadzonescom-censored-blog-posts.html
Slide 25:
http://www.hypable.com/category/the-office/
Slide 26:
http://www.gizmocrave.com/4177-samsung-rf4289-fridge-is-wifi-enabled-comes-with-an-8-inch-
lcd-screen/
http://nothingtoxic.blogspot.com/2007/03/samsung-refrigerator-with-lcd-screen.html
http://www.engadget.com/2010/01/21/the-cornucopia-mits-3d-food-printer-patiently-awaits-the-futu
Slide 27:
http://www.handresearch.com/hand/Evolutie/evoEngels.htm
http://www.123rf.com/photo_5353587_man-in-a-business-suit-walking-outside-and-talking-on-
his-cell-phone.html
http://www.gizmosforgeeks.com/augmented-vision-in-a-contact-lens
http://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lens
http://www.thepoachedegg.net/the-poached-egg/2010/09/bono-interview-grace-over-karma.html

36. Slide 28:
http://www.orangejuiceandbiscuits.com/2009/08/imma-need-you-to-put-some-clothes-on.html
http://www.digitalsignagedaily.com/archives/2235
http://ny.racked.com/archives/
Slide 29:
http://orweblog.oclc.org/archives/001980.html
http://justgetthere.us/blog/archives/Mobile-phones-get-cyborg-vision.html
http://www.youtube.com/watch?v=fSfKlCmYcLc
http://www.cultofmac.com/augmented-reality-tv-show-lets-german-iphone-owners-have-way-
more-fun/80002