The applications of generative design in the fields of product and identity design, digital object development and user interfaces are countless. Promising the re-personalization of experiences, that can become surprising and unique, the potential for innovation is immense. Yet it is less developed than it could. Nicolas, creative programmer with studio discretise!, will present the most emblematic examples of generative design in various fields and address the practical and theoretical questions raised by this exciting domain. http://www.discretise.net

1. Generative design:
potentials and challenges
!
Nicolas Enjalbert
!
FrenchTech Safari @ Laptop — April 19, 2014

2. c r e a t i v e p r o g r a m m i n
g

3. Worms — Team 17, 1995

4. Manfred Mohr, 1971

5. Diana Lange, 2005

6. EZCT, 2004 — © Centre Georges Pompidou

7. Taiwan Port Terminal — Jose Sanchez, 2011

8. studiofeed.ca

10. Idea
Crafting
Output
if the designer
is unsatisfied

11. Idea
Output
Rule / Algorithm
Generation
if the designer
is unsatisfied

13. rule-based
procedural
parametric
generative
dynamic
flexible
fluid

14. nature is generative

19. John Goatstream — http://vimeo.com/79098420

20. Nordkyn kommun — Neue Design Studio

21. Nordkyn kommun — Neue Design Studio

22. Nordkyn kommun — Neue Design Studio

23. manyfew

24. towards the multitude

25. vimeo.com

26. meshu.io

27. Sonority Wallpaper — BOID

28. designing open objects

29. INPUT OUTPUT
✔
PARAMETERS

30. INPUT OUTPUT
designer’s choices user’s access
✔
PARAMETERS

31. INPUT OUTPUT
designer’s choices user’s access
✔

32. USER
INPUT CUSTOMIZED
OUTPUT
USER
PARAMETERS
designer’s choices
✔
user’s access

33. Seed Media Group — S. Sagmeister

34. Seed Media Group — S. Sagmeister

35. OCAD University — Bruce Mau Design

36. Coca-Cola Company

37. “Brand”
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“Brand”
“Brand”
“Brand”
“Brand”
“Brand”
“Brand”
“Brand”
“Brand”
“Brand”

39. (standard
design)
openautonomous

40. (standard
design)
ENGAGEMENT
APPROPRIATION
openautonomous

41. (standard
design)
ENGAGEMENT
APPROPRIATION
openautonomous
(cost,
commitment)

42. manyfew

43. simple + few simple + many

44. simple + few simple + many
complex + few

46. Popular Science Magazine 1870-2010

47. NYT threads, US presidents — blprnt.com

48. enchantment

49. Andy Gilmore ©

50. © Andreas Nicolas Fischer

51. © Andreas Nicolas Fischer

52. (standard
design)
openautonomous

53. (standard
design)
simple
complex
openautonomous

54. GF Smith — FIELD

55. Absolut Vodka, 2012

56. Absolut Vodka, 2012

57. (standard
design)
simple
complex
openautonomous

58. (standard
design)
ENGAGEMENT
APPROPRIATION
openautonomous
simple
complex
SURPRISE
FASCINATION

59. Actelion Imagery Wizard — onformative — http://vimeo.com/27327134

61. !
Nicolas Enjalbert
@nenj_
!
http://discretise.net
c r e a t i v e p r o g r a m m i n
g