This PPT is the support of my Oral Presentation on "Les macarons de Pauline", in the Global Entrepreneurship course.
It was adapted to fit slideshare.net.
Value Proposition canvas- Customer needs and pains
Global Entrepreneurship Final Oral Presentation for "Les macarons de Pauline"
1. Global Entrepreneurshipwith Lukas O. RITZELClass presentation on my business:“Les macarons de Pauline” Pauline VETTIERJanuary 13th, 2010 English Track 2, Group ASchool Year 2009/2010
5. Project definition Name: “Les macarons de Pauline” Concept: Bakingand selling home-made macarons Teaching macarons-making classes Support: Online boutique, no physical shop Context Inside my business Market it ! Invest ! Jan 13th, 2010 5
6. “Autoentrepreneur” status = Individual entrepreneur Law January 2009 : - Started easily - Minimum risk - Many advantages - Social & fiscal contributions depending on the turnover Context:Entrepreneurship in France Context Inside my business Market it ! Invest ! Jan 13th, 2010 6
7. My business – Part I Context Inside my business Market it ! Invest ! Jan 13th, 2010 7
8. My business – Part I (continued) What? Selling home-made, custom-made Parisian macarons Where? Local business : Grenoble & area How ? Orders: by phone or through web-boutique www.macaronspauline.com Delivery: pick orders up at my place or personally delivered (with fee) How much ? 0.80€ each Goal ? Discovery and gustative pleasure ! Context Inside my business Market it ! Invest ! Jan 13th, 2010 8
9. My business – Part II Context Inside my business Market it ! Invest ! Jan 13th, 2010 9
10. My business – Part II (continued) What? Holding macarons-making classes Who? Individuals or small groups Where? In my well-equipped kitchen At people’s place (in Grenoble and elsewhere). How much ? 20€/hour, cost of ingredients not included Goal ? Context Inside my business Market it ! Invest ! Jan 13th, 2010 10
11. On-line presence (1)Viral marketing, by words of and through the web Context Inside my business Market it ! Invest ! Jan 13th, 2010 11
12. Jan 11th, 2010 12 On-line presence (2)Launching page for the sale of macarons
13. Jan 11th, 2010 13 On-line presence (3)Launching page for the macarons-making workshops
14. Jan 11th, 2010 14 On-line presence (4)My online boutique
15. Jan 11th, 2010 15 On-line presence (5)My Facebook business page
16. Jan 11th, 2010 16 On-line presence (6)My Twitter business account
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18. Almond flower from fair trade Context Inside my business Market it ! Invest ! Jan 13th, 2010 17
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21. Eco-friendly packaging (recycled materials) Macarons & Consumer trendsWhat will make you want to invest ? Context Inside my business Market it ! Invest ! Jan 13th, 2010 19
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23. Giving provincials a sense of luxuryMacarons & Consumer trendsWhat will make you want to invest ? Context Inside my business Market it ! « […] those consumers opting to remain in rural areas will be tempted to act (and shop) online like urban consumers, too. » Invest ! Jan 13th, 2010 20
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25. In Grenoble & area onlyContext Inside my business Market it ! Invest ! Jan 13th, 2010 21
27. Investment Margin: Selling price per unit : 0.80€ Cost per unit: ~ 0.38€ On-line boutique = no monthly rent Limited initial investment = lower risk 2 branches of business = more opportunities Context Profit: + 0.42€ Inside my business Market it ! Invest ! 23 Jan 13th, 2010
