The document discusses ways that companies can wreck their relationship with customers and invade their privacy, such as by contacting them at all hours without consent, not having or properly implementing a privacy policy, and not respecting rules around direct marketing. However, it notes that these practices would be unwise and in many cases illegal due to laws like POPI that give consumers privacy rights and allow for penalties against companies that violate those rights, such as large fines or imprisonment. The talk serves as a warning to companies to properly respect customer privacy.
7. 11. (1) The right of every person to privacy includes the
right to—
(a) refuse to accept;
(b) require another person to discontinue; or
(c) in the case of an approach other than in person, to
pre-emptively block, any approach or
communication to that person, if the approach or
communication is primarily for the purpose of direct
marketing.
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8. POPI Shmopi!
Administrative penalties
R10 million fines
Civil liability
Imprisonment
Whateva!
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11. A "commercial message" is a message sent by SMS or
MMS or similar protocol for commercial purposes. (See
also "direct marketing message" below.)
A "direct marketing message" is a commercial message
sent by SMS or MMS or similar protocol that is designed
to promote the sale or demand of goods or services
whether or not it invites or solicits a response from a
recipient.
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16. Consumers
have a right
to decide
whether
you may
contact and
when you
must stop.
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17. No direct marketing:
• Sundays and public holidays;
• Before 09h00 and after 13h00 on
Saturdays;
• Between 20h00 and 08h00 on all other
days
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21. Privacy policy tips
• Plain language
• Describe personal information collected
• Explain what the personal information will
be used for
• Explain when personal information will be
disclosed to 3rd parties
• Do it properly
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