A case study in the launch of the new car reviews website carbuyer.co.uk and the introduction of a user centered design process into a publishing organisation

1. Case Study:launching carbuyer.co.uk Product management and user-centred design in publishing

2. Hi, I’m Paul Lomax What is CarBuyer? What is UCD? How it fits into publishing Top tips

4. User Centred Design “A philosophy in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.”

5. Identify need for human centred design Specify context of use Evaluate designs Specify requirements System satisfies specified requirements Produce design solutions http://www.usabilityprofessionals.org/usability_resources/about_usability/what_is_ucd.html

6. Kaizen Continuous improvement

7. How UCD fits into publishing And some of the challenges…

8. Editors, publishers and other HiPPOs http://www.flickr.com/photos/maniacpictures/5015674544/

9. Web knowledge trumps domain knowledge http://theoatmeal.com/comics/working_home

10. Projects don’t slip by months They slip by the hour http://www.flickr.com/photos/8011986@N02/2707571409/

11. You need an autocratic product manager http://www.flickr.com/photos/joi/522695099

12. Managing the roadmap

13. The most understood; The least controversial

14. Stakeholders need to feellike they’re driving

15. Top tips AVOID the Christmas crowds in online shops this year by popping into town and buying your presents.

16. The user-centred design process First, you need a vision

17. User Personas

18. Don’t forget: Google is a user Advertisers are users

19. Prototype at every stage

20. Test.Then test again.And keep testing.

21. Test with real users But if you can’t find any, don’t skip user testing!

22. Stealing from one is “plagiarism”… But stealing from many is “research”! http://www.ui-patterns.com

23. Thank you http://twitter.com/paullomax paul_lomax@dennis.co.uk