1. W
e are in the midst of an ecological catastrophe...
2. Sea levels are rising, species are becoming extinct, we are
Text
contaminating precious resources of fresh water and clean air.
3. Traditional efforts to engage the global audience and spur
connected action have largely failed.
4. D
espite years of effort by environmental organizations, the vast majority of the
world’s population is not engaged in making ecological choices or advocating
for policy changes.
29. H2ome will be built on an existing, proven digital platform for
transmedia engagement, Darknet, whose founder is one of
the core H2ome team members.
30. Browser extension is capable of layering content on any existing website.
Tracks user progression, location, purchases, donations across web,
mobile apps.
31. Mobile apps will allow players to find “clues”
in the real world and learn more
32. QuickTime™ and a
AVC Coding decompressor
are needed to see this picture.
Safecamp is our video partner, and will create content ranging from the “messages from
the future” to faux documentaries, “found footage,” future news stories, and manipulations
of contemporary video content. They’re also working on a new camera technology that
will allow real-time manipulation of video content by users.
33. How are we different from Conspiracy for Good?
vs.
Conspiracy for Good had a limited time frame, a finite story, and a specific focus. They
deployed little new technology. H2ome is conceived of as a never-ending story system. Once
launched, players can join at any time. New challenges will always be created, new victories
and knowledge unveiled. While the game may run in chapters or episodes, to provide some
satisfying narrative closure, more of the story will always be in development.
34. Outcomes: engagement, participation, action
Participants will be prompted to complete real-world actions as part of the game
mechanics. Signing petitions, making donations, attending events, planting trees, all
as part of the “game.” Our technology platform will allow us to track and incentivize
participation.
36. Structure
H2ome will be incorporated as a
California B-corp
Conceived as a new model of social
good production agency, H2ome will
seek to make its operations selfsustaining after year 5 through in-game
revenues, merchandise sales, product
placement, licensing, and consulting
fees.
37. BUDGET
• Administration: $250,000
• Technology platform: $100,000• Game websites and
digital content $ 250,000• Video content $750,000•
Planning, research, story development: $100,000•
Marketing and promotion: $100,000• Donations and
partner incentives: $50,000
TOTAL : $1.6 M per year x 3 yrs
