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Asking More 
Efficacy in 
Education: 
Proof with 
a Purpose 
A New Era of Learning Efficacy 
on a Planet of Smarter Systems 
John Iwata, IBM
Efficacy in 
Education: 
Proof with 
a Purpose 
Jon Iwata leads IBM’s Marketing, 
Communications and Citizenship 
organization 
He led the creation of the highly 
acclaimed ‘Smarter Planet’ 
strategy, which is reshaping our 
understanding of how data and 
analytics can enable smarter 
decisions
A profound shift in our world is underway 
The planet is becoming instrumented, interconnected and intelligent, with 
computation being infused into things nobody would think of as a computer
There are upwards of a trillion interconnected and 
intelligent objects and organisms on the planet – 
what some call the Internet of Things 
! 
Among their components are a billion transistors 
for every human being on the planet…
…we are producing more transistors every 
year, and at a lower cost than grains of rice
Approximately 2.7 billion people are 
now connected, a number that is 
growing rapidly in every part of the 
world, in significant part thanks to the 
spread of mobile technology 
! 
It is estimated that there are more than 
10 billion wireless devices out there 
today – a number that one research 
firm projects to triple by 2020
The result is a planet awash in information. Some call this ‘Big Data’. 
How big is it? 
By one estimate, 
there will be 
5,200 gigabytes 
of data for every 
human on the 
planet by 2020
Some are daunted by the sheer scope of this. 
Many are concerned – with good reason – about the issues it raises for privacy and security. 
Those questions are serious, and require serious technological and policy responses.
However, I believe the overall import of this new era 
is enormously hopeful
The emergence of Big Data constitutes a vast new natural resource, which 
promises to be for the 21st century what steam power was for the 18th, 
electricity for the 19th and hydrocarbons for the 20th 
18th Century 
Steam 
19th Century 
Electricity 
20th Century 
Hydrocarbons 
21st Century 
Data 
All were disruptive, but all fueled new wealth and societal progress, 
once we learned how to translate them into new value
We are entering a golden age of information science 
New computing capabilities can store, analyze and make sense of Big Data nearly instantaneously 
All of this can happen far more efficiently, effectively and with broader access in the new architecture 
known as ‘The Cloud’ 
And, aided by the rapid spread of social media, the spread of these and other insights, ideas and 
deepened expertise becomes exponential, not linear
For instance, using IBM’s cognitive 
system called Watson, doctors today 
are dramatically expanding their 
access to the latest medical research, 
integrating it with patient test results 
and genetic information, and 
increasing confidence levels about 
diagnosis and treatment 
We are also working with leaders 
in finance, retail, insurance and 
other industries to accelerate the 
discovery of precise answers to 
questions they could not even 
address before
This is enormously promising – and it is just the beginning 
When we infuse instrumentation, cognitive capabilities and social media into 
our economic, societal and natural systems, we change not just how the 
world works, but how it learns 
! 
Every system becomes a learning system
This is a wholly new level of learning ‘efficacy’ 
We are far beyond mere measurement for outcomes. 
If we open our eyes to what is now possible, we can see a world taking shape before us that is literally 
being infused and transformed by knowledge 
And once we see it, it is incumbent upon us to seize this transformation, 
and to come together to ensure that it happens in ways that are safe, secure and available to all.
Learning is no longer restricted to the formal and informal education industry 
Every business, every industry and every individual will have to be constantly learning 
and improving to make the most of the opportunities provided by the data revolution 
This learning can now be measured and adopted in ways that would previously 
have been considered the stuff of science fiction 
We have the opportunity to make smarter decisions and drive learner outcomes 
based on both evidence and real time, individualized performance data 
Efficacy in 
Education: 
Proof with 
a Purpose 
What does this mean for Pearson?

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Asking More - Jon Iwata, IBM

  • 1. Asking More Efficacy in Education: Proof with a Purpose A New Era of Learning Efficacy on a Planet of Smarter Systems John Iwata, IBM
  • 2. Efficacy in Education: Proof with a Purpose Jon Iwata leads IBM’s Marketing, Communications and Citizenship organization He led the creation of the highly acclaimed ‘Smarter Planet’ strategy, which is reshaping our understanding of how data and analytics can enable smarter decisions
  • 3. A profound shift in our world is underway The planet is becoming instrumented, interconnected and intelligent, with computation being infused into things nobody would think of as a computer
  • 4. There are upwards of a trillion interconnected and intelligent objects and organisms on the planet – what some call the Internet of Things ! Among their components are a billion transistors for every human being on the planet…
  • 5. …we are producing more transistors every year, and at a lower cost than grains of rice
  • 6. Approximately 2.7 billion people are now connected, a number that is growing rapidly in every part of the world, in significant part thanks to the spread of mobile technology ! It is estimated that there are more than 10 billion wireless devices out there today – a number that one research firm projects to triple by 2020
  • 7. The result is a planet awash in information. Some call this ‘Big Data’. How big is it? By one estimate, there will be 5,200 gigabytes of data for every human on the planet by 2020
  • 8. Some are daunted by the sheer scope of this. Many are concerned – with good reason – about the issues it raises for privacy and security. Those questions are serious, and require serious technological and policy responses.
  • 9. However, I believe the overall import of this new era is enormously hopeful
  • 10. The emergence of Big Data constitutes a vast new natural resource, which promises to be for the 21st century what steam power was for the 18th, electricity for the 19th and hydrocarbons for the 20th 18th Century Steam 19th Century Electricity 20th Century Hydrocarbons 21st Century Data All were disruptive, but all fueled new wealth and societal progress, once we learned how to translate them into new value
  • 11. We are entering a golden age of information science New computing capabilities can store, analyze and make sense of Big Data nearly instantaneously All of this can happen far more efficiently, effectively and with broader access in the new architecture known as ‘The Cloud’ And, aided by the rapid spread of social media, the spread of these and other insights, ideas and deepened expertise becomes exponential, not linear
  • 12. For instance, using IBM’s cognitive system called Watson, doctors today are dramatically expanding their access to the latest medical research, integrating it with patient test results and genetic information, and increasing confidence levels about diagnosis and treatment We are also working with leaders in finance, retail, insurance and other industries to accelerate the discovery of precise answers to questions they could not even address before
  • 13. This is enormously promising – and it is just the beginning When we infuse instrumentation, cognitive capabilities and social media into our economic, societal and natural systems, we change not just how the world works, but how it learns ! Every system becomes a learning system
  • 14. This is a wholly new level of learning ‘efficacy’ We are far beyond mere measurement for outcomes. If we open our eyes to what is now possible, we can see a world taking shape before us that is literally being infused and transformed by knowledge And once we see it, it is incumbent upon us to seize this transformation, and to come together to ensure that it happens in ways that are safe, secure and available to all.
  • 15. Learning is no longer restricted to the formal and informal education industry Every business, every industry and every individual will have to be constantly learning and improving to make the most of the opportunities provided by the data revolution This learning can now be measured and adopted in ways that would previously have been considered the stuff of science fiction We have the opportunity to make smarter decisions and drive learner outcomes based on both evidence and real time, individualized performance data Efficacy in Education: Proof with a Purpose What does this mean for Pearson?