1. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
Active Norfolk have had success in
delivering Sport Makers within a rural
area. Read on to find out how they do
it….

2. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
Getting people to events

3. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
Active Norfolk has focussed on closed workshops with organisations, most commonly
colleges and workplaces (especially partner organisations).
• The CSP has specifically approached organisations where they believe introducing
Sport Makers could help them hit their own targets.
• These organisations have usually been colleges, who may have to provide extra-
curricular activities for students, and workplaces, many of whom have health and
wellbeing targets.
• To encourage involvement in the programme, Active Norfolk offered an incentive of
£10 (to be used in a sporting context) to every Sport Maker from that organisation
who records 10+ hours.

4. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
• The CSP also tied Sport Makers into their Village Games, a multi-sport event
organised for villages by the CSP. They held a Sport Makers event for all Village
Games Coordinators, whose role is to encourage sports development in their local
area.
• Additionally, the CSP has held an open event every two months, but only in built-up
areas.
• Active Norfolk found that holding an open event in a rural area was too labour-
intensive.
• The CSP have seen 850 people attend events, which is 65% of their registered
Sport Makers.

5. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
Deployment

6. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
• The CSP work hard to get as many deployment opportunities on the
system as possible.
 They regularly remind community organisations, sports clubs and
events that their opportunities will be seen by a large number of
trained, willing volunteers.
• When working with colleges, the CSP’s Sport Maker lead works closely with
tutors to help get Sport Makers deployed.
 Contacts tutors prior to events and finds out their aims, as well as the
desired outcome for the college.
 Tailors events according to need.
 Post-event, the CSP remains in contact with the tutor, asking them to
take ownership of deployment.

7. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
• The CSP ensures that Sport Makers see a clear pathway to deployment
during events. This helps them understand exactly what is expected of
them post-event.
• The Sport Makers lead attends each event and is available as the first point
of contact for Sport Makers looking for help with deployment.

8. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
Recording hours

9. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
• Active Norfolk has found that a prime motivator for students is improving
their chances of employment. At college events, the CSP has ensured that
students are aware that gaining a Sport Makers certificate for completing
10+ hours will set them apart as job applicants. They’ve also asked tutors
to communicate this to students.
• The Sport Makers lead contacts Sport Makers by email at least once every
fortnight to encourage them to record hours. Often, recording hours is not
the main focus of the email but a reminder is always present in emails.

10. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
• The incentive of £10 per Sport Maker offered to organisations that sign up
to the programme has helped increase the number of people who’ve
recorded 10+ hours.
• The CSP runs regular prize draws within the organisations they work with.
This gives Sport Makers a clear idea of the chance they have of winning
and therefore encourages them to record hours. They have found that
having less frequent draws with more substantial prizes has had a greater
impact.

11. CSP Case Study
Delivering Sport Makers in a rural area –
Active Norfolk
For more information, please contact:
Stephen Hulme, Active Norfolk
Email – stephen.hulme@activenorfolk.org
Phone – 01603 731567