E2e Research - Value Added Outsourcing

An Introduction to
E2E Research Services Pvt. Ltd.

Rupa Raje(Managing Director) : rupa.raje@e2eresearch.com
Paul Roberts(Principal Consultant) : paul.roberts@e2eresearch.com
www.e2eresearch.com

Why Outsourcing

Companies look at outsourcing for a
number of reasons
• The need to support mulltipe research platforms

• Increase number of methodologies supported

• Better Staff utilisation

• Extend the reach beyond their own country

• Extend the languges supported

• Simplyfy the admin of aquiring and managing sample

• Increased ability to grow without stepped costs

• Increase business cost effectiveness

E2E Research Services

Why Companies Choose E2E

Our experience: We are a team of highly experienced programmers,
analysts, project managers and researchers. The team has extensive
knowledge of market research methodologies, understanding and
analysis of data, working on multiple platforms and managing projects
throughout the life cycle of a project

Our quality: We believe in investing in resources, a ratio of 3:1, for
quality assurance across all the services, since we only believe in
delivering and not just promising quality. We optimise the processes
based on client standards and style of working to achieve the desired
quality

Our dedication: We are available round the clock to cater to our clients
across the globe. We are completely committed and dedicated to the
clients we work for.

Our consultancy: We provide recommendation to our clients to
enhance their offer and bring out the best solution on a given project.


Some of our Services
1. Survey Programming in the most widely used platforms
2. Programming and maintaining Diary Projects
3. Programming in Sawtooth and developing Simulators
4. Developing Survey Enhancement Tools using Flash, Flex and
Silverlight
5. Data Management
6. OE Coding, Charting
7. Panel Management, Project Management and Transition
Management
8. Analyzing online visibility of brands through Social Media
Research.
9. Data visualisation
10. Mobile study management

What our Clients say
E2E was able to design a tailored programme that met our complicated needs. The team at E2E are really
enthusiastic and open to any ideas & suggestions and we have therefore had a great working relationship
--
E2E is a pleasure to work with. They conduct themselves in a manner which makes my life easier. They
are very reliable and are willing to do what it takes to not only get the job done but to deliver a high
quality output. I enjoy working with them and I find their rates to be competitive.
--
E2E is more of a partner than a supplier. Their teams’ professionalism, attention to detail and ability to
get difficult things done on time is second to none.
--
We have worked with E2E on a number of projects often with tight timescales and sometimes with
difficult to recruit samples. We find them extremely flexible and committed, and the fact that Jules and
Vanessa are personally involved in all the work is a big plus point. We particularly value their specialist
knowledge of direct marketing and direct mail and the insight they are able to bring in these areas.
--
E2E does everything well to make our market research successful — excellent survey design, managing
field operations, analyzing at the back end and then communicating very clearly what the findings and
implications are.

Survey OE Coding & Project Panel Digital
Data Collection Data management
Programming Charting Management Management Research

Our Services

Survey OE Coding & Project Panel
Data Collection Data management Value Add
Programming Charting Management Management

Data Collection
Online and CATI

The quality of data is one of the most important aspect to success of a project. We
have established network of partners across the globe who support our studies to
reach the desired sample. These partners are known for their quality and follow the
Market Research standards to manage their sample. Keeping the research objective in
mind, e2e team reviews the quality and fall of data while the study is in field

We cater to various industries like B2B
(IT), B2C, Healthcare, Travel, Energy, Automotive, Telecommunications and many more

Mobile

With the convenience of mobile surveys, you can reach consumers when they're
online or on the go.

Get real-time feedback at conferences or events
Track how people use your product throughout the day
Collect first impressions when customers walk in/out to your store


Panel Management
For a number of clients E2E is a single point of contact to manage leading sample suppliers owning
millions of active panel across 75+ countries

Support online research with quality data across simple as well as hard to reach
sample

Conduct quality online research with the help of specialty panels

Partnered with 23 panel providers

Cover 75+ geographies for all samples

Affiliation to the Market Research Society for the Geography operating in. For
example CASRO in USA, ESOMAR in Europe.

Certification in Quality by a relevant certifying body. Certifications include BS7911/
MRQSA, ISO 20252, MRS and IQCS.

A check on the respondents IP address to ensure geographic spread


Survey Programming
Requirement Quality Value
• Scripting & Debugging of • Quality driven metrics to maintain • Support with development &
CAWI/CATI and IP projects delivery and change control integration of Javascript &
Silverlight tools within surveys
• Multi-lingual and Multi-country • Define SLA’s for large accounts to
surveys including complex maintain quality, turnaround and • Support clients with sample,
reporting through reportals communication quota management, emailing &
distributing incentives
• Script surveys incorporating • Standard and customized
research methodologies (Conjoint processes defined for scripting • Transition of surveys from one
in Sawtooth) and quality control platform to the other

• One stop shop for multiple survey • 3:1 quality resources allocated • Supporting translation activities
platforms for multi-country (partner with a
• ConfirmIT • Separate QA checklist derived US translation company)
• MrDimension from best practices
• SparQ • Case Study -
• Kinesis • Our proprietary tool to support http://www.e2eresearch.com/ima
• Voxco QA testing which will be ges/E2E_Core/survey%20program
• Qualtrics accessible by Researchers/PDS ming.pdf
• Survey Gizmo
•


Data Management – Data Cleaning
• Write edit scripts to check • Standard and customized
• Quality is our top most value
data inconsistencies, missing processes defined for data
data, outliers and logic of cleaning
• Faster turnaround time
the questionnaire
• Client standards like checking
• Support creating a standard
• Create Macros for tracking outliers, looped
checklist basis client
studies to cut time for data data, duplicate id are
requirement
cleaning activities followed basis client
instructions
•
• Edits are written using
various tools like SPSS and • Create layouts basis multiple
Quantum, MrDimension databases to be merged

• Data cleaning report
published and sent to client
before proceeding with
tabulation


Data Management – Data Processing
• Support creating data tab • Quality driven metrics to
• Merging of different data
and banner specification maintain delivery and change
into one format and creating
control
the analysis
• Working on all formats of
data file • Define SLA’s for large
• Reviewing tables through the
accounts to maintain quality,
interim data and providing
• Providing consultancy turnaround and
insight for any discrepancy in
creating tables on the communication
the data spread
interim data to avoid data
discrepancy while collecting • Standard and customized
• Help support performing the
data processes defined for
data weights and writing
scripting and quality control
various algorithms
• Various platforms used
• SPSS • 3:1 quality resources
• Case Study -
• Quantum allocated
http://www.e2eresearch.com
• MrDimension /images/E2E_Core/data%20p
• Wincross • Separate QA checklist
rocessing.pdf
• SAS derived from best practices


Open Ended Coding & Charting
• Quantify data without losing • Standard and customized
importance of open response processes defined for
scripting and quality control
• Define various taxonomy for
• Understand the emotions in
open ends basis client
the data and bucket them • 2:1 quality resources
requirement
into relevant code-frames allocated
• Taxonomy wise bucketized
• Creating and populating • Separate QA checklist
output for open ended data
PowerPoint charts & graphs derived from best practices
and client specific standards
• Create client specific chart
• Client specific standards are for open ended coding and
libraries with their standards
followed as defined charting
and best practices
• Manual method to create • 100% Quality check the
• Case Study -
charts and code open ends coded data against the code
http://www.e2eresearch.com
frame and charts against the
/images/open%20ended%20
• Support Ascribe based formatting instructions as
coding.pdf
coding well as tabulated data


Project Management
• Experienced project • Standard and customized
manager to handle complete processes for the life cycle of
life cycle of a project a project
• Provide supervision across
various tasks of the life cycle
• Project manager to act as a • Update best practices and
one point contact for a given client specific standards
• Bring out efficiency basis the
project/client
team allocated to a client
• Metrics to be published on a
• Ensures complete weekly and monthly basis
• Efficiency brought in terms
documentation
of quality, turn around time,
• Documentation and
cost and documentation
• Supervises the individual continuous process
tasks and provides improvement
recommendation

• Average project management
and market research
experience of 8 years


Panel Management
• Designing and programming • Standard and customized
of demographic surveys as processes for the life cycle of
per panel requirements Panel Management
• Profiling of samples per
quota specification
• Linking of Panel survey to the • Maintain the quality of panel
portal database
• Maintaining scorecards
• Uploading of external • Monitoring the sample
• Publish health report of
database to the panel activeness, external data
panel
database uploading, recruiting through
emails etc
• Designing portal for
• Recruiting new respondents
respondents access
• Monitoring the quality and
• Sampling and profiling health of the sample on a
regular basis
• Reminder requirements


Some of our new work
Apart from the regular traditional methodology of doing research, E2E supports various services by
adding value through Creativity, Technology and using modern techniques of data collection

ENSUITE – Enhancement Suite for Marketing Research surveys
It is a library of flash, silverlight tools to move away from the old fashioned and
monotonous online surveys and provide opportunities to broaden the implementation of new
methodology through the use of graphical rather than text based questions

Infographic – A creative methodology for showcasing data and reports which is more
appealing and emphasizes on covering multiple data points all at the same time

Social Media Research– Listening and engaging brand promoters, influencers etc through social
media


ENSUITE

Enhancement Suite for Online Marketing
Surveys


ENSUITE

ENSUITE is a collection of dynamic survey enhancement tools. These tools are designed and
developed as an eye appealing concept to be incorporated in place of regular questions within a
survey. These tools could be designed keeping the client branding in mind. A demo of such tools in
various questions types / categories can be seen n our website.

These tools :

Collect various data points including time taken to give a response
Help gauge higher survey participation
Drive quality data due to interactive interfaces

We have also helped create graphics that help companies define their methodologies.

These tools help make the surveys look visually appealing and can be embedded in the respective
survey platforms. E2E helps create such tools basis client requirement.

Check out demo tools on our site - http://www.e2eresearch.com/services/value-added-
services/ensuite


INFOGRAPHICS
Graphically Interpretation


INFOGRAPHIC

E2E’s creative team create the
infographics which take many forms

The information graphic captures

Key data points to help define the
visual elements in simplified form and
in plain English

Various data points at a given scale

Visually appealing graphics


Social Media Research

listen + engage + interpret


E2E can help optimize online visibility of your brand by listening to and engaging to the brand promoters online

• Collect data available across • Usage of multiple tools for
• Support both Digital research
the online media. performing enterprise social
and Traditional research as a
• Identify the competitor, the media monitoring and
mix or individual model
crowd, the influencer engagement
• Engage and maintain
• Collect real time listening to • The Research quality involves
discussions, opinions and blogs
the conversations on the comprehensive 360 degree
as a service
blogs, opinions, discussions, coverage
•Filter the sentiments and
social networking sites, p2p • Download river of posts and
perform the analysis for a
media, micro media etc.. listen.
given brand
• Engage the drivers and • Cull out the noise from the
• Competitor and trend
influencers river of posts
analysis
• Collaboration and creation of • Pick the appropriate
• Consulting beyond listening
value qualitative and meaningful
to engaging customers and
• Use mix methodology of views
responding to them
digital as well as traditional • Derive the sentiment and the
online research to get engagement score
specific insights


Dont Engage

blogs

Facebook Twitter

Identify the Marketing Engage respondents Analysis and Curation
objective identified by recruiting
them or through online Interpretation of data
Translate into listening discussions patterns and Insights
objectives
No Room for professional Analyze the data
Define listening survey takers collected through custom
parameters research
Integrate with other client
Identify the sources of data or a custom research Longitudinal
data collection study Analysis, analysis of
relationship, text and
Follow client blogs & semantic
continue engaging activity analysis, sentiment
analysis


Listening Process
• Identify the listening goal and the universe for listening
• Define keywords, phrases, topics, sub-topics of conversation. Define the sources of data collection and add all of
these to the listening tools
• Collect the data for reviewing
• Identify the stakeholders for further engagement either through online discussions or recruiting them on the
panel

Engaging Process
• Identified influencers, drivers, opinion makers are engaged further in the online forum
OR
• The stakeholders who posted their views online are contacted, educated and asked for joining on the panel. On
an average 75% agree to join
• The data is further collected through the online discussions or through the surveys sent out to the stakeholders
who agreed to join the panel (The names of such respondents will be make transparent

Interpretation process
• Share the final raw data
• Discussions collected online
• Data through a traditional custom online study
• Segregate the sentiments and remove the noise or neutral responses
• Data analysis basis the sentiments, interpretation of data patterns, segmentation , tag clouds
• Collate the insights of traditional primary research and the digital research


Case Study (Social Media Research)
Listening Goal : Blue Tooth device manufacturer wanted to listen for opinions, ratings and evaluations of
product features and key brands of blue tooth headset

Listening Solution: Longitudinal listening platform set up to monitor and extract discussion, sentiments
and evaluations from most active sites

Insights and implications:
- Sound quality, Battery life, fit/looks are the top 3 features discussed
- Clients brand leads in Fit/Looks, lags in performance, features – notably sound quality
-----------------------------------------------------------------------------------------------------------------------------------------
Listening Goal : Evaluation of credit cards owned and perception of competing cards in emerging growth
markets

Listening Solution: 30 day listening platform – content and tone of comments, specific delight and / or
frustrations, WOM recommendations

Insights and Implications :
- Discrepancy between what companies promised and what customers perceive companies
delivering single biggest source of dissatisfaction
- Implications for customer service and product features / benefits communicated


Summary

E2E core services: Provided End to End support for all the activities of a
Market Research project or organisation

24X7: We provide a round the a clock service.

Quality: Quality is our highest priority. We have a quality pool of
resources and allocate 3:1 quality resources on the major activities

Efficiency: We enable organisation to increase profitability

Round the globe representation: USA, Europe and India

Commitment to innovation: Continue to develop new services and
technologies to support clients

E2e Research - Value Added Outsourcing

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

E2e Research - Value Added Outsourcing