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Participatory Marketing - What it is, How it Works
- 1. PARTICIPATORY MARKETING
WHAT IT IS, WHY IT WORKS
paul.marsden@clickadvisor.com
clickadvisor
insight for innovation
- 2. WEB 2.0 - THE READ/WRITE WEB - IS MAKING A NEW KIND OF MARKETING
POSSIBLE
- 3. MARKETING BASED NOT ON PASSIVE CONSUMPTION, BUT ACTIVE AUDIENCE
PARTICIPATION - ‘PARTICIPATORY MARKETING’