The document discusses how writing and publishing a book can help build a brand and lead to an amazing career. It outlines the process of writing a book, the different publishing options including traditional, independent, and self-publishing, and provides strategies for marketing a book both before and after publication. The key steps are to write the book, choose a publishing option, and implement a comprehensive marketing plan to promote the book online and offline.
Build your brand with a book laura lowell - marketing camp
1. BUILD YOUR BRAND
WITH A BOOK!
WRITE, PUBLISH AND MARKET
YOUR WAY TO AN AMAZING
CAREER
Laura Lowell
President, Impact Marketing Group
Founder, Executive Editor, 42Rules™
www.lauralowell.com