Initial brand concept presentation for a proposed hostel in Vancouver's upscale Yaletown district.

1. Paul Wittal | March 2012 | Major Project Two
Yaletown Hostel
Comprehensive Design Iteration Stage Three

2. PROJECT RECAP
The Yaletown hostel is Vancouver’s only
boutique hostel, and is about providing
guests with more than just a bed. With a
focus on atmosphere, social interaction
between like-minded travels and local
community engagement staying at the
hostel is an experience.
The core differentiating values of the
Yaletown hostel are social engagement
and a focus on amenities.

3. NAME
YALEHOUSE Boutique Hostel
Simple and easy to pronounce.
Identifies with the hostels unique
location within the city.
Association with Yaletown’s historic
warehouses and the Round House.
Implies a casual laid back atmosphere.
Social, like a public house.

4. LOGO
The Yalehouse Boutique Hostel is located at 1043 Mainland Street.

5. LOGO
boutique hostel

6. LOGO
boutique hostel

7. COLOURS
A calming colour symbolic of the comfortable amenities.
A fun colour symbolic of the hostels social environment.

8. TYPOGRAPHY
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The logo type is “Muli,” selected for its light weight and elegant feel.
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The offical typeface is “Myriad Pro,” headings will use the bold weight
in ALL CAPS. All body copy will be set in regular.

9. PHOTO STYLE
The photographic style is bright, lo-fi photography of real travelers.

10. ADVERTISING
“You didn’t just come here to sleep.” FREE BREAKFAST
This is a concept for a series of ads
aimed at travelers using YVR-Airport
PERSONAL
SERVICE MORE
COMMON SPACE
station. The Yalehouse’s target market ROOF TOP HOT TUB
HOSTEL GUEST
BAR
of international budget travelers aren’t
coming to Vancouver to sleep. Young KITCHEN
budget travelers seek adventure and BECAUSE YOU DIDN’T
JUST COME HERE TO
SLEEP
to experience the culture of a new
city while meeting new people. This
campaign focus on the value of the
hostels many unique amenities.
boutique hostel

11. RACK CARD
The rack card will be used to market the
hostel at tourist information centres where
ever Metro Vancouver accommodations are boutique hostel
being promoted. The two sided rack card
will provide potential guests with some brief
information about the hostel and amenities.
The language and look will be similar to the
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ventenis est, et volore se landiat volendi genimin
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doloreperiae lab iumque nihillorerum.

12. WELCOME PACK
The welcome package will be given to all
arriving guests and will include a hostel
layout with room directions, key card, hostel
rules, list of amenities and a local area map. bo
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The considered presentation of these ost
el
essential items will give the hostel a higher
perceived value. The primary design
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component of the welcome pack will be the
AREA MA
fold out area map, which will help provide boutique
hostel
guests with a local perspective of local
activities geared towards budget travelers.

13. WELCOME PACK
boutique hostel
AREA MAP
Example of the foldout area map.

14. THANK YOU