Paul Writer’s vision is to raise the bar for marketing in India by providing a community platform for marketers to develop and share best practices.

1. Paul Writer
Consulting | Conferences | Publishing
Thursday 10 April 14

2. • Paul Writer’s vision is to raise the bar for marketing in India by providing
a community platform for marketers to develop and share best practices
• Through its website, e-newsletter, marketing magazine and social media
presence, Paul Writer reaches a CXO-level audience in over 90% of ET
500 companies
• 1000+ senior marketers have attended a Paul Writer conference in the
past 12 months
• To recognize excellence in marketing, Paul Writer hosts award programs
such as Hall of Fame, Futurist CMO Awards, Real Estate Marketing
Excellence, M.IT.R - 100, and Hot 50
• Paul Writer was founded in 2010 by Jessie Paul, author of No Money
Marketing (2009, Tata McGraw-Hill) and former CMO of Wipro who has
also held senior marketing positions in Infosys and iGATE
About Us
Thursday 10 April 14

3. What We Do
Publishing Conferences
paulwriter.com (interviews,
articles, research)
Marketing Booster: weekly e-
newsletter (over 150 issues
strong)
India’s only bi-monthly print
magazine on marketing
Red Book Series
Advertisers include IBM,
NIIT, DLF, IndiaProperty.com,
Business Standard,
CMOAxis, PeepalDesign,
Strategic Outsourcing
Properties focusing on senior
executives such as CEOs, CMOs
and COOs in FY 2014
Great Indian Marketing Summit:
Attracts 100+ senior executives
and is vertical-specific (IT, Retail,
Real Estate)
The Futurist CMO: 100 CEOs/
CMOs discuss marketing trends
CMO Roundtable: 20 CEOs/
CMOs meet over breakfast or
cocktails
Sponsors include Adobe, IBM,
ITSMA, LinkedIn, MaFoi,
Salesforce.com, SAP
Consulting
Marketing Strategy, Positioning
and Digital Marketing
Consulting services for firms
such as:
- IDSNext
- Aegis
- Mahindra Satyam
- Happiest Minds
- VA
- Bhartiya Global
- NIIT Technologies
- L&T Infotech
- UST Global
Thursday 10 April 14

4. What We Do
ConferencesConsulting
What:
- Creating a marketing strategy and executable plan
- Validating the current plan
- Managing the strategic marketing function
When:
- There is a spike in marketing activity due to a launch, acquisition, integration of a merger,
name change
- You need an increase in strategic bandwidth for the marketing function
- Need for 3rd party expertise or validation
Who:
- Large, established organizations
- Growth organizations with a marketing budget of at least $100K
- While many of our clients are in the technology space, we have also worked with clients in
construction and allied industries
Publishing
Thursday 10 April 14

5. What Clients Say
Conferences
“We engaged with Paul Writer during the relaunch of Ramco OnDemand
ERP, our Cloud offering, in the areas of branding, positioning, and go-to-
market strategy.
The team came up with a host of innovative and cost-effective ideas that
helped us establish ourselves as brand Ramco.
They really understand the pulse of consumers and give you a clear-cut
idea about human behavior, which is the genesis of any successful
campaign. We are very happy with the outcomes that we have been able
to develop together.”
“We engaged with Jessie Paul and the team at Paul Writer during the
launch phase of our organization in the areas of corporate identity,
positioning, social media and go-to-market strategy.
They came up with innovative ideas and helped us build the right
marketing ecosystem with specialists for media, digital etc.
They went the extra mile to deliver beyond the contracted requirements
and exceeded our expectations.”
Publishing
Garima Sinha, (then) Head –
Marketing, Ramco Systems
Ashok Soota, Chairman,
Happiest Minds
Consulting
Thursday 10 April 14

6. Conferences
Marketing Booster Shot:
- Reaches 90%+ of India’s top marketers plus a global audience
- Weekly email newsletter which has now crossed 150 issues
- Ideal vehicle to read about marketing strategy, buzz and people
Marketing Booster Print Magazine
- Complimentary subscriptions to 1000 of India’s top marketers and influencers
- Available online on Magzter
- Made available to all attendees at Paul Writer conferences, as well as those of our partners
- Only print magazine dedicated to marketing in India
- Commenced publication as a quarterly in 2011, converted to a bi-monthly in 2013
Red Book Series
- Small format handy reckoners
- Topics such as Tech PR, Real Estate, Social Media
- Used either as a compilation of articles or as a research showcase
PublishingConsulting
What We Do
Thursday 10 April 14

7. What CMOs Say
“Marketing Booster is a new platform that is evoking the interest of
marketers. The fact that it is primarily by marketers for practicing
marketers makes the content fairly relevant and current for the reader”
Belson Coutinho, VP -
eCommerce & Innovations,
Jet Airways
P Krishnakumar
Executive Director & GM -
Consumer & Small
Business
Dell India
“I enjoy reading refreshing, insightful and engaging content and
Marketing Booster gives me just that. What sets it apart is its relevant
content on current and futuristic trends. Great work Jessie and team!”
ConferencesPublishingConsulting
“Jessie and her team create a somewhat first of its kind - a pure
marketing monthly magazine - by the marketers for the marketers. A
futurist perspective on marketing, new age trends, new segments. A great
read for the CXO community”
Sameer Kaul
CMO & VP Marketing
Dr. PathLabs
Thursday 10 April 14

8. What We Do
Publishing
The Futurist CMO Conclave
- 100 top CMOs gather to discuss marketing trends and issues
- Conducted in Delhi every year since 2011
The Great Indian Summit Series
- Built around themes such as Retail, Real Estate, IT, B2B
- Targets 150 senior attendees - marketers and CEOs
- Great opportunity for industry-specific networking
CXO Roundtable
- 20 senior attendees in a discussion format
- Hosted by a single sponsor
- Half day programs at venues such as Masala Library, Trident, Olive etc
- Monthly frequency
Hot 50 Awards
- Recognize the top 50 brands in a city
- Selection through a combination of editorial choice, social voting and jury
- Publicity through media partners, media releases and coverage in house
publications
- Launched in 2013 with Chennai Hot 50
ConferencesConsulting
Thursday 10 April 14

9. Month Details City
April 2013
April 2013
May 2013
June 2013
September 2013
September 2013
September 2013
October 2013
November 2013
January 2014
January 2014
February 2014
February 2014
March 2014
CMO Roundtable for SAP Bangalore
CMO Roundtable for SAP Mumbai
Dell Women Founder’s Breakfast Bangalore
Realty Marketing Conclave & Awards Bangalore
The Futurist CMO Delhi
Retail Marketing Summit Chennai
Customer Centricity Conclave Mumbai
CMO Roundtable for Ma Foi Analytics Bangalore
CMO Roundtable for Adobe Mumbai
CMO Roundtable for salesforce.com Mumbai
CMO Roundtable for Adobe Gurgaon
GIMS-IT Marketing & Awards Bangalore
CMO Roundtable for IBM Bangalore
CMO Roundtable for IBM Mumbai
Calendar of Conferences & Roundtables. FY 2013-2014
Publishing ConferencesAdvisory
Thursday 10 April 14

10. Month Details City
15 May 2014
23 May 2014
27 June 2014
11 July 2014
25 July 2014
22 August 2014
February 2015
CMO Roundtable co-hosted with Ma Foi
Analytics
The Leela Ambience, Gurgaon
Bangalore Brands Conclave The Leela Palace, Bangalore
Realty Marketing Conclave & Awards Bangalore
Great Indian BFSI Marketing Conclave Mumbai
Chennai Brand Conclave & Hot Brands
Awards
The Raintree, Chennai
The Futurist CMO Gurgaon
Great Indian IT Marketing Summit The Leela Palace, Bangalore
Publishing ConferencesAdvisory
Calendar of Conferences FY 2014-2015
Thursday 10 April 14

11. What CMOs Say
“I really enjoyed getting to know Sheldon and Don and it was a beautifully
organized session. Great IQ levels in that room that day!”
Dharini Mishra, Head -
Brand & Corp Comm,
Dr Reddy’s
Lata
Subramanian,
VP Marketing,
Sterling Holidays
“I had the best time at the Futurist CMO Conclave held in Delhi. Jessie
has been a constant propagator of strategic marketing and that shone
through at the conference. The quality of attendees and speakers was
fantastic. With CMOs from the best companies in the country presenting
and interacting there was so much to learn.”
“I have always felt refreshed and rebooted after any of the events at
Paulwriter. They make sure that they have something new on offer being
discussed and debated in each of their events. The format of the events
make it friendly both for the speaker as well as the participants. With a
plethora of events being organized by mushrooming organisations. Paul
Writer have managed to carve a niche for their events and make us look
forward to the next.”
K. Ramakrishnan,
President Marketing,
Cafe Coffee Day
Publishing ConferencesConsulting
Thursday 10 April 14

12. Thank You
For more details, please feel free to contact
Jessie Paul
jessie@paulwriter.com
+91 98451 33198
www.paulwriter.com
Paul Writer Strategic Services Pvt Ltd
102, Trump Tower, 5/2 Eagle Street, Langford Town, Bangalore - 560 025
T: 080 4096 5053
paulwriter@paulwriter.com
Thursday 10 April 14