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Brand Community – Value Creation

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pavelvassiljev

A presentation by my group for Relationship Marketing course

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Brand Community – Value Creation Relationship Marketing (BUSM07) Lecturer: Johan Anselmsson Authors: GROUP 18 Franziska Kittl Javier A. Silva Maria Victoria Pazo Pavel Vassiljev Remy van Leeuwen
Defining the Term ,[object Object],[object Object]
Our Interest in the Topic ,[object Object],[object Object],[object Object]
[object Object],Schau, Muñiz & Arnould (2009): How Brand Community Practices Create Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Effects of Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial Implications ,[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object],[object Object]
Thank You For Your Attention!

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Brand Community – Value Creation

  • 1. Brand Community – Value Creation Relationship Marketing (BUSM07) Lecturer: Johan Anselmsson Authors: GROUP 18 Franziska Kittl Javier A. Silva Maria Victoria Pazo Pavel Vassiljev Remy van Leeuwen
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  • 8. Thank You For Your Attention!