Bpcl final brochure

A PROMISE OF EXCELLENCE

BPCL-030611-BROCHURE.indd 1 18/07/11 3:24 PM

CONTENTS

Energising Lives 4

Hi - Tech Refining 6

Innovative Marketing 10

Exploring New Frontiers 14

Driving Aspirations 16

Evolving Solutions 18

BPCL Group 20

Striking A Balance 22

Green Vision 24

Peak Performance 26

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‘ E NE RG I SI NG LI V ES’ O F A BI LLI O N I ND I ANS

Petroleum products touch lives in alternate forms of energy and has taken substantially enhance this capacity are
multifarious ways. From energising two- important initial steps in this direction. taking shape. Marketing infrastructure
wheelers that ride down narrow lanes to The Company has formed subsidiaries is being consolidated through
fuelling aeroplanes that cut across skies that are directed at harnessing the augmentation of storage capacity,
making distances closer, from lighting alternate forms of energy – bio-fuels, pipelines and network expansion.
homes in remote places to illuminating sun and wind. Discoveries of oil and gas in blocks
modern ones, from charging industrial off Brazil and Mozambique, where
Success in the corporate world BPCL has participating interests, have
furnaces to lubricating a labyrinth emanates from relentless pursuit of
of gears. The list is endless and over given great impetus to the Company’s
excellence. Leveraging technology and initiative in Exploration and Production
billions of lives globally are energised people to drive customer aspirations,
by petroleum products in one form through its wholly owned subsidiary,
is BPCL’s goal. Post its nationalisation Bharat PetroResources Ltd.
or the other. Playing a pivotal role in 1976, the Company’s growth has
in energising Indian lives is Bharat been phenomenal. BPCL has a turnover Little wonder then that BPCL finds
ENERGISING LIVES Petroleum Corporation Ltd. (BPCL).
BPCL marks its strong presence as a
nearing USD 30 billion and its Profit after
Tax over USD 500 million; BPCL’s Gross
mention amongst the world’s ‘Fortune
Global 500’ companies, features in
totally integrated company across the Fixed Assets are over USD 5 billion. the ‘Forbes’ corporate rankings and
entire petroleum value chain. Refining is among the top 100 Global Energy
BPCL believes ‘Energising Lives’ can Companies listed by Platts.
and Marketing of petroleum products only be meaningful, if it responsibly
have been core areas of activity and more contributes to society and the Energising Lives, in an innovative way,
recently, important forays have been environment, apart from its business. To is the core purpose of BPCL.
made in Exploration and Production. BPCL, some of its finest achievements
BPCL has a pan India operation and aren’t found in its balance sheets, but
offers quality products and services in small towns and villages spread
to its wide array of customers. From across India, where BPCL has had the
those residing in modern cities to the opportunity to contribute. BPCL has
ones tucked away in rural India, BPCL also worked extensively to ensure
has always pioneered solutions for greening of the environment in many
customers’ convenience. sublime ways.
Part of BPCL’s vision is to be a ‘Global BPCL is now poised for a quantum leap.
Energy Company’. In addition to Refining capacity is already in excess
marketing conventional fuels in of the 30 Million Metric Tonnes Per
India and abroad, BPCL is promoting Annum (MMTPA) mark, and plans to

5


R E FI NE R I ES – SE T TI NG G LO BAL STA N DA RD S

Refining is a core activity for BPCL. Crude recovery of Hydrogen from Catalytic
oil, available in nature, is processed Reformer Unit (CRU) off-gas, production
through refining to generate value of light lube fractions etc. also enhance
added products and fuels. Technology efficiencies at all the Refineries.
deployed then becomes the basis for
Information Technology applications are
the entire range of end products.
enmeshed to help streamline processes
The BPCL Group has four Refineries and improve decision making. These
with state-of-the-art technology. applications include Manufacturing
Strategically located to cover India’s Execution Systems (MES) consisting
geographic expanse, the Mumbai of software solutions for Planning,
Refinery in the west and Kochi Refinery Scheduling, Blending, Production and
in the south have a refining capacity of Laboratory Information Management
12 MMTPA and 9.5 MMTPA respectively. Systems (LIMS).
The Joint Venture Refinery at Bina in
Central India and subsidiary, Numaligarh MUMBAI REFINERY
Refinery in the north-east has a capacity
of 6 MMTPA and 3 MMTPA respectively. Mumbai Refinery is one of the most
These are the nerve centres that versatile refineries in India. Commissioned
enable BPCL to service the needs of in 1955, the refinery was modernised
its consumers across the length and and scaled up from its 2.5 MMTPA to its
breadth of the country. 12 MMTPA present capacity, without
complete shutdowns. A feat in itself!
The most modern infrastructure at all
the four Refineries provides flexibility The refinery is capable of processing 63
and enables BPCL to maximise value different types of crude. Accredited with
from different varieties of crude. Apart an ISO 9001:2000 (Quality Management
from the Crude Distillation Unit (CDU), System) and a NABL (National
the infrastructure includes the Vacuum Accreditation Board for Testing and
Distillation Unit (VDU), Fluid Catalytic Calibration of Laboratories) certification
Cracker Unit (FCCU), Hydrocracker Unit, for its Quality Assurance Laboratory,
Aromatic Recovery Unit (ARU), Lube Oil the refinery has maintained the highest
Base Stock Unit (LOBS) and MS block. standards of quality throughout. An
energised workforce has taken the
Coupled with this are the Diesel Hydro initiative to form ‘Quality Circles’ and Six
De-Sulphurisation (DHDS) Units and Sigma clubs. Its present project to provide
Reverse Osmosis Mineralisation Units, a Continuous Catalytic Reformer (CCR)
which ensure that the fuels produced are is to increase the production of Euro IV
environment-friendly and conform to the grade Motor Spirit (MS) and High Speed
most stringent international standards. Diesel (HSD) at Mumbai Refinery.
The infrastructure also facilitates safe In its attempt to constantly innovate
and efficient operations. Initiatives like and improvise, Mumbai Refinery has

HI-TECH REFINING the
and
substitution of Naphtha as feed
fuel by Re-gasified LNG (RLNG),
recently implemented an Integrated
Management System (IMS) under

7


audit certification from M/s. DNV. The Large Crude Carriers (VLCC) to berth commitment and contribution to country product pipeline from Bina
integration covers the Refinery’s Quality in the high sea and unload crude oil socio-economic development of the to Kota (Rajasthan) will facilitate
Management System (ISO 9001:2008), through an underground pipeline to state, combined with a track record swift evacuation of MS, HSD, SKO
Environmental Management System the Refinery. of continuous growth, NRL has been and ATF from the new refinery at
(ISO 14001:2004) and Occupational conferred the status of a ‘Mini Ratna’ Bina to markets of north India.
BPCL’s Kochi Refinery has also
Health and Safety Management System PSU.
implemented world class systems for
(OHSAS 18001:2007). Value maximisation with ‘state-of-
operations, along with an enterprise- NRL’s product range includes LPG, the-art’ Refining Technology.
The integration also brings in many wide resource planning system. It Naphtha, MS, ATF, SKO, HSD, Raw
benefits to BPCL by way of streamlined is also an ISO 14001 EMS and ISO Petroleum Coke (RPC), Calcined
processes, reduced documentation, 9001:2000 QMS accredited unit. The Petroleum Coke (CPC) and Sulphur.
saving on valuable time and security. Kochi Refinery has also obtained the
Mumbai Refinery has, to its credit, the ISO 17025 (Testing Methods in Quality NRL has taken a strategic decision
achievement of being the first Indian Control) certification from NABL. The to enter into Retail Distribution, to
worksite to achieve a Level 8 rating on Refinery has successfully implemented market MS and HSD. Through a chain
the International Safety Rating System the OHSAS 18001:2007 in the year of attractive Retail Outlets, developed
(ISRS). 2009. in a phased manner in the north-east,
NRL has been able to provide excellent
Mumbai Refinery’s bouquet of The product portfolio of the Refinery service to its retail consumers.
offerings includes light (MS, Liquefied today includes petrochemical feedstocks
Petroleum Gas (LPG), etc.), middle and speciality products in addition BINA – BHARAT OMAN REFINERY LTD
(Superior Kerosene Oil (SKO), HSD, to its range of quality fuels like LPG, (BORL).
etc.) and heavy distillates (Furnace Naphtha, MS, SKO, Aviation Turbine
Oil (FO), Light Diesel Oil (LDO), Fuel (ATF), HSD, Fuel Oils and Bitumen. BORL is promoted by BPCL and Oman
Bitumen, Lube oil base stock, etc.) as Speciality products for the domestic Oil Company Ltd. is a partner in
well as petrochemicals like Benzene, market include Benzene, Toluene, this project. The 6 MMTPA refinery,
Toluene and Hexane. It also markets Propylene, Special Boiling Point Spirit, commissioned as a grassroots refinery,
Sulphur derived from the refinery as a Poly-isobutene, Crumb Rubber Modified is located at Bina in Madhya Pradesh.
by-product. Bitumen (CRMB) and Sulphur. Spread across 1900 acres of land in
Bina, the plant has the latest technology
KOCHI REFINERY NUMALIGARH REFINERY and a host of modern infrastructure. A
BPCL’s Kochi Refinery is located in Nestling in the sylvan environs of the separate ‘Petroleum Coke’ Recovery
picturesque green surroundings, at Brahmaputra valley, where the beautiful Unit and Sulphur Recovery Unit are
the outskirts of the city of Kochi, in rendezvous of water and land throws up synchronised with the manufacturing
Kerala. Commissioned as a stand-alone myriad colours, is Numaligarh Refinery. process to ensure maximisation of
refinery in 1965, with supporting stake Set up in the district of Golaghat, Assam, refining margins. With an in-house
from the Government of India and Numaligarh Refinery Limited (NRL) 100 megawatt Power Generation Unit
Kerala, the Refinery was inducted into was inducted into the BPCL family with and a marketing storage terminal with
the Bharat Petroleum family through a the acquisition of 62.5% of the Central 4.45 lakh KL tankage, the refinery is a
merger in 2006. Government shares by BPCL. It is a representative of the new generation
subsidiary that lends marketing strength refineries.
Spread across 1100 acres of land, the
to BPCL in the eastern tract of India.
refining capacity of Kochi Refinery has Bina, a strategic central India location,
been enhanced to 9.5 MMTPA, post The 3 MMTPA Refinery has been able to will play a pivotal role in BPCL’s
the merger. The Refinery has a Single display creditable performance since supplies to the markets of central
Point Mooring (SPM) that allows Very commencement. With its concern, and north India. A 257 km long cross-

9


PI O NE E R I NG SO LUTI O NS TO E NR I C H CO NSUME R E X PE R I E NC E

BPCL is considered a leader in first in the industry and guarantees the manufacturing processes.
Marketing and has been a pioneer of highest quality of products and services
many initiatives in India’s oil sector. to motorists. The first loyalty program LIQUEFIED PETROLEUM GAS (LPG)
Customers’ evolving aspirations are for motorists through ‘Petro Card’ and ‘Bharatgas’ reaches out to 30 million
constantly mapped and a sustained ‘SmartFleet’ Cards has ensured rewards homes today. The product is easily made
effort is made to fulfill them by for a multitude of fuelling customers. Large available to its customers, delivered
providing added value. Over time, format outlets ‘Ghar’ provide a haven to at their doorstep 24x7, through online
many non-fuel products and services highway travellers with restrooms and booking, SMS and IVRS booking facilities.
have also been made available at BPCL dhabas. The In & Out stores at outlets Customers are serviced through a network
outlets, to provide convenience. offer convenience to consumers, apart of around 2350 LPG distributorships and
from other services like Bank ATMs, Quick 49 LPG Bottling Plants located across the
BPCL has six transactional Strategic Service Restaurants, ticketing through
Business Units (SBUs) aimed at country. BPCL also caters to numerous
the e-traveller, Western Union money commercial and industrial establishments.
addressing the needs of various transfer and a basket of services that have
customer segments, namely With LPG now being used to fuel
transformed the buying experience at automobiles, Auto LPG is now available at
Retail, Lubricants, LPG, Industrial petrol stations.
& Commercial, Aviation and Gas. select BPCL outlets.
BPCL has developed an elaborate The Retail network is backed by a robust BPCL’s innovative ways have come to the
infrastructure and marketing network storage infrastructure and logistic support. fore. ‘Bharat Metal Cutting Gas’ (BMCG)
across the country to service the wide Over 3 million Kls of storage tanks spread is a solution to replace conventional
spectrum of customers. Today BPCL across 141 storage depots and installations, Acetylene, for metal cutting and brazing
markets around 30 MMT of products product pipelines and contracted road applications. Performance efficiency
per annum. transport form the logistics support of the product and its environment-
system. A ‘Vehicle Tracking System’ has friendly property has given tremendous
The product range being offered by been introduced to cover the entire confidence amongst the industrial users,
BPCL today is large and complex. fleet of lorries carrying fuel to the petrol both in India and abroad.
Innovations have enabled the company stations, so that quality standards are not
to significantly impact millions compromised at any stage. ‘Beyond LPG’, a service innovation, was
of customers’ lives and sustain a conceptualised to retail home essentials
leadership position. Automation of Retail Outlets through (both white goods and FMCG), through
best-in-class technology will give further the marketing network to the 30 million
AUTOMOTIVE FUELS comfort to customers and ensure that households, the channel has access to.
a visit to a BPCL Outlet is an even more A wide range of products from leading
BPCL effectively serves the needs of delightful experience.
automotive customers’ requirements companies are made available to
of fuels and services through its Retail KEROSENE
network. It markets Petrol, Diesel,
Branded fuels, Compressed Natural Kerosene, the fuel that lights up millions
of kitchens in the remotest corners of
Gas (CNG), Auto LPG and Lubricants
the country, is supplied through a well
through its network of 9000 plus Retail
established network of Dealers and in
Outlets, well spread across the country.
close coordination with the public
BPCL pioneered branded fuels in the distribution system of the state
Indian market. ‘Speed’, ‘Speed 97’ governments. Kerosene is also
INNOVATIVE MARKETING and ‘Hi-Speed Diesel’ are popular
brands. ‘Pure for Sure’ was another
supplied in bulk to Industries
that require it during their

11


Finolex, CEAT, NTPC, Bharat Forge, Another JV, Delhi Aviation Fuel Facility Recent finds of gas around Mozambique
L&T, Asian Paints, Goodlass Nerolac, Private Limited, has been promoted will considerably strengthen BPCL’s
Railways, State Transport Undertakings, by BPCL, IOCL and Delhi International position in this area of gas marketing.
NALCO, BALCO, TISCO, TELCO, BHEL, Airport Limited (DIAL) for implementing
BAJAJ, SAIL, Grasim, Birla Cements, Aviation Fuel facility for the new T3
Madras Cements, Reliance Industries, Terminal at Delhi International Airport.
Glaxo, Dr. Reddy’s Laboratories and
BPCL’s customer list includes a host of
many more.
(Horticulture Mineral Oil) and LLPO national and international names from
(Light Liquid Paraffin Oil) for the The company has entered into the the airline industry. It also services the
cosmetic sector, have turned out to be international bunkering segment requirements of the nation’s Defence
households through the LPG distributor runaway successes. for marketing 380 cst fuel oil by services like the Indian Air Force,
network. commissioning facilities at Mumbai and Indian Army, Indian Navy and the Coast
MAK has entered into tie-ups with Kochi.
‘Cook Food, Serve Love’ continues to be the Guard.
major OEMs like TATA, Hero Honda
objective for ‘Bharatgas’ marketed for use and Escorts to introduce specialised BPCL offers its customers the facility to NATURAL GAS
as a cooking fuel. It is extremely satisfying oils. MAK has also made forays into transact online through its e-biz portal Natural Gas is being hailed as the fuel
to touch millions of lives every day! international markets like Sri Lanka, and a large number of customers are of the 21st century. Economical and
LUBRICANTS Bangladesh, Nepal and the Middle benefitting from this very convenient safe, it is the cleanest burning fossil
East. system. fuel and produces minimal emissions
BPCL’s MAK brand of lubricants is the
fastest growing brand in its category A strong Research and Development AVIATION TURBINE FUEL of particulate matter. Natural Gas
and has a wide range of products for competency facilitating continuous can be supplied through pipelines
BPCL in its earlier avatar commenced
Automotive and Industrial customers. product upgrades and an energetic without any need for storage. Natural
aviation operations in India way back
MAK grades of lubricants are made workforce has seen the MAK brand Gas is available for marketing in three
in the 1930s and has to its credit
available through an elaborate network take tremendous strides and live up to forms – Liquefied Natural Gas (LNG),
the fuelling of JRD Tata’s solo flight
comprising of the ‘Bazaar’, ‘BPCL’s Retail its tag line ‘ MAK makes it possible’! Compressed Natural Gas (CNG) and
in 1932. The company today caters
Outlets’, Primary Lubes Distributors (PLDs) Piped Natural Gas (PNG). While LNG is
INDUSTRIAL FUELS to the needs of the world’s leading
and direct sales. mainly used in industries, CNG is used
airlines, both Indian and international.
BPCL ably caters to the needs of in vehicles and PNG is made available
Given the healthy Indian economy and a It provides both Jet Fuel and Aero-
industrial houses that require to homes for cooking.
buoyant Indian auto sector, the company Lubricants (Aero-Shell grades) to aircraft
petroleum products in bulk. Various
is giving special focus to the Automobile operators. BPCL strictly follows quality BPCL was one of the first movers in
industrial segments like steel, cement,
sector. It also reaches out to core sectors control requirements laid down by the the emerging gas market in India by
power, bunkering, petrochemicals,
like the Railways, Defence, Coal, Marine and Directorate General of Civil Aviation becoming one of the promoters of
fertiliser and infrastructure have relied
Steel. (DGCA) India and makes available world ‘Petronet LNG Limited’ (PLL). BPCL is
on BPCL for smooth and uninterrupted
class service to all its customers. also a pioneer in setting up City Gas
BPCL’s Mumbai Refinery produces the best- supplies.
Distribution (CGD) networks in India
in-class Group II + category base oil. Blended Products marketed by BPCL in bulk BPCL has a strong presence across
and has promoted four Joint Venture
with world class additives in three blending include fuels (Petrol, Diesel, Naphtha, 30 airports in India with storage and
Companies in this area. BPCL’s JV
plants across the country, MAK has over 350 FO, LSHS, LDO etc.), special products fuelling infrastructure, apart from
‘Indrapastha Gas’ has been a pioneer
SKUs of superior quality oils and greases like Special Boiling Point (SBP) spirit, technology-based support systems.
in ushering Natural Gas in the Delhi
varying in size, from 250 ml to 210 litres. Mineral Turpentine Oil (MTO), Hexane BPCL has also partnered M/s. ST Airport
market.
(Food grade), and Petrochemicals Pte Limited, Singapore to form a Joint
Constant innovations like new oil Venture Company, Bharat Stars Services BPCL is one of the marketers of LNG
formulations have been the success (Benzene, Toluene, Polypropylene,
Xylene etc.), Bitumen, Bio-diesel and Private Limited (BSSPL). BSSPL provides which is made available from the PLL
score for the brand in one of the most into-plane fuelling services at the new terminals at Dahej and Kochi. Gas Sale
competitive sectors of the petroleum Wax are also marketed.
Bengaluru International Airport. Similar Agreements have also been signed by
industry. Recent innovations like Customers who source their fuel companies are now being formed to BPCL with various customers in the
MAK HITEMP XTRA SM GREASE for requirement in bulk from BPCL include meet the demands of Delhi, Calicut and power, fertilizer and steel sectors, for
Sugar Mills, MAK all season HMO INFOSYS, TAJ Group, Nestle, HLL, other city aviation operations. long term supply of LNG.

13


SO URC I NG ‘ BLAC K G O LD ’

While Refining and Marketing of Recently, world class finds have been
Petroleum products remain core reported from operators of a few
activities, BPCL has embarked on blocks. Successful commercialisation
a major initiative in Exploration would give the Company access to
and Production and has now firmly substantial quantity of Oil in Brazil and
established itself across the petroleum Gas in Mozambique.
value chain. Success in this area will
enable the Company to be better The search for Black Gold goes on and
equipped to deal with the vagaries of every discovery helps BPCL reduce
international crude prices. dependency on expensive imports.
While the Company would continue to
source crude oil and finished products
through its very efficient International
Trading team, the entry into Exploration
and Production has gradually assumed
great significance.
In 2006, BPCL formed a wholly-
owned subsidiary company, Bharat
PetroResources Ltd. with the objective
of implementing BPCL’s plans in the
upstream sector. BPRL, in consortium
with various partners, in a very short
time, has now acquired interests in
26 blocks in 7 countries, across 5
continents. The total acreage of these
blocks covers over 81000 sq. km.
Besides 9 blocks in India, 19 blocks
are spread over Australia, Brazil, East
Timor, Indonesia, Mozambique and
the UK.
BPCL has also shown keen interest
in the latest stone - ‘SHALE’, whose
potential to have large amount of
trapped Natural Gas is becoming
prominent. BPCL has sought to explore
some of the Australian Shale acreages.

EXPLORING NEW FRONTIERS

15


E NE RG I SI NG LI V ES TH RO UG H PEO PLE , TEC H NO LO GY & BR AND S

LEVERAGING INFO-TECHNOLOGY Recognising BPCL’s prowess in IT, for INVALUABLE BRANDS
Info-Technology has always been one of the fourth time in succession, SAP BPCL has had the privilege of launching
the key drivers for BPCL in all its activities. has awarded BPCL’s ERP Competency some of the most prominent brands of
The SCADA (Supervisory Control and Data Centre with the CCOE (Customer the Indian petroleum sector over the last
Acquisition) system effectively monitors Centre of Excellence) certification for a decade. ‘Pure for Sure’, a service brand
the safe functioning of the pipelines, period of two years. from BPCL, was launched in the Indian
an Apron Fuel Management System is PEOPLE ABOVE OIL market to guarantee quality for motorists.
provided for Aviation customers, Refineries ‘Pure for Sure’ not only addressed quality
BPCL’s main strength continues to
rely on MES – a software designed to issues, but also brought in a sea change in
remain its talented and dedicated
assist planning, scheduling and production the service parameters at a retail station.
workforce of over 14000 employees.
activities, smart card technology has been
Keeping the workforce highly ‘Speed’, the first of the branded fuels to
used to design and offer loyalty cards,
motivated has been a key area of reach the Indian market was introduced
B2B and B2C transactional platforms are
focus. Recruiting highly qualified by BPCL. With additives in the fuel
created to assist Industrial customers and
personnel, developing customized cleaning carbon deposits in the engine, it
global aviation consumers to transact
training programmes, employing ensured smoother drives. Speed now has
business online.
the best management practices and variants such as Speed 97 – a fuel for high-
BPCL has entrenched IT systems into its encouraging innovations have been end petrol cars with a 97 octane rating,
complete operations. A comprehensive cornerstones of the company’s HR ‘Hi-Speed Diesel’ – a green fuel for diesel
Enterprise wide Resource Planning policy. vehicles, specially high-end cars, SUVs and
(ERP) System covering Finance, HR and the trucking segment. ‘Petro Card’ and
BPCL works with leading global
Operational transaction modules forms
consultants to benchmark thereafter the ‘SmartFleet’ Card (for fleet
the robust back-end. Other applications
performances and chalk out clear owners) were instruments designed for
are being developed internally and
career plans for its employees. The BPCL’s loyalty programme - ‘Petro Bonus’.
placed on them to suit BPCL’s business
highly competitive environment The loyalty programme covers purchases of
requirements like:
and the Company’s foray into new Petrol, Diesel, Lubricants and those made in
• “Access Control” module of the businesses have emphasised the need BPCL’s ‘In & Out’ stores.
Governance Risk & Compliance (GRC) to nurture new competencies. BPCL
solution of SAP R/3 was completed has used various learning modes to ’MAK’, BPCL’s Lubricants brand, has the
in all businesses. An important engage and motivate employees. The highest recall and is the umbrella brand for
part of the overall risk mitigation ‘IDEAS’ platform is an initiative to more than 350 SKUs of variants of Lubricants
mechanism, the solution will enable recognise and promote creativity at the meant for the automotive, marine and
transparency and the availability of workplace, the ‘Socratix’ competition industrial sectors, heavy equipments and
an audit trail. gives an opportunity to hone analytical specialist grades. Striving for succession in
skills and develop strategic insights, a highly competitive environment, ‘MAK’
• “New General Ledger” solution in SAP
the ‘Mercurix’ competition uses the has been gaining considerable equity and
R/3, addressing the requirements
storytelling method as an effective tool recognition in the market.
of accounting procedures, was
successfully installed one year ahead for leadership and culture building in ‘Bharatgas’ is BPCL’s LPG offering to its
of its eligibility according to the the organisation and the ‘Brand Quiz customers and has a customer base of
Indian GAAP. Baadshah’ Contest promotes learning over 27 million people. Innovations, like the
through ‘infotainment’. Bharat Metal Cutting Gas (BMCG) designed
• Business Intelligence (BI) dashboards
have been made available to role BPCL’s core objective is to ‘Energise with a view to replace acetylene, during

DRIVING ASPIRATIONS holders in all businesses and for the
senior management team. The system
has many user-friendly features
Lives’ and it is critical that to carry
out this humungous responsibility, its
employees are suitably energised at all
the metal cutting process, is also being
recognised for being environment-friendly.

and being role-based, provides all times. The company’s investment in its BPCL is one of the few brands in India to be
the information needed for taking people has ensured that morale at the awarded both ‘Superbrand’ and ‘Power
effective business decisions. workplace is always high. Brand’ status.

Bharat Petroleum
COOK FOOD. SERVE LOVE. Aviation Service

17


R ESEARC H AND D E V E LO PME NT

BPCL’s backbone in the competitive of all major OEMs in the country and usage in the plant optimised for the
environment is its ‘Research and important International OEMs. New two Fluid Catalytic Cracking Units
Development’ arm. The Corporate products developed include Passenger
BPCL’s R&D team has also undertaken
R&D Centre is based in Greater Noida, Car Engine Oil, Fully Synthetic Gear Oil,
several projects in the areas of non-
the Product and Application Centre customer specific Metal Working Fluid, conventional energy and alternate
is based in Sewree, Mumbai, and High Performance Grease, MAK all fuels to support its sustainable
another wing is at Kochi Refinery. BPCL season HMO (Horticulture Mineral Oil) development activities. A novel project
has its research collaborations with a and LLPO (Light Liquid Paraffin Oil) for on development of hybrid hydrogen
number of leading research institutes. the cosmetic industry etc. generation process has also been
These include collaborations with
Some of the products developed in- taken up. Likewise, alternate routes
Indian Institute of Science, Bengaluru, for conversion of biomass to fuels are
Osmania University, Hyderabad, house by the BPCL’s R&D team and
commercialised are: being looked into for energy security.
Tamil Nadu Agricultural University,
Coimbatore, IIT Roorkee, IIT Madras • A cost-effective additive for LPG- BPCL continues to reap the benefits of
and Institute of Plasma Research, based Bharat Metal Cutting Gas its investments in the field of Research
Gandhinagar. (BMCG) and Development and also knows
that the current work would also
BPCL’s R&D Centres are equipped • Diesel cetane improvers, gasoline
translate into better business benefits
with comprehensive, state-of-the- octane boosters and lubricity in terms of improving BPCL’s market
art facilities and manpower required improvers share, making available better quality
for evaluation and development of • Novel cost effective bitumen products, reduce input costs etc., in
Fuels, Lubricants and Specialities packaging the years to come.
(alternate energy included). It also has
• Process schemes developed for
a Laboratory Information Management
new grades of bitumen, e.g., PMB
System (LIMS) for database
(Polymer Modified Bitumen), BE
management.
(Bitumen Emulsion), Higher grades of
BPCL’s R&D arm has been actively Bitumen etc.
involved in supporting corporate • Detailed crude evaluation data
businesses through constant generated on more than 50 new
technical supports and novel product crude oils being processed/likely to
development for niche application be processed in the refinery
areas leading to new business
development. BPCL also continues to • Process schemes based on additives
file patent applications periodically developed for cost-effective additive
to protect the intellectual property for reduction of cutter-stock in
that resulted from such innovative FO, high octane gasoline, cetane
research. improvers for diesel, etc.
• LPG Sweetening Catalyst
Research and Development for the
Lubricants Business has resulted in • Formulation of cost-effective additive
development of new formulations and for producing Speed 97 and its
alternate formulations for the existing successful commercialisation

EVOLVING SOLUTIONS Lube and Grease products. Products
developed by BPCL enjoy the approval
• Improved cost-effective catalysts and
additives selected and conditions for

19


DIVERSIFIED OFFERINGS

Bharat Petroleum was formed in 1976, With the opening of the Aviation
and was conducting operations only sector, and the resultant privatisation
with its Mumbai Refinery. The company of airports, BPCL formed a JV with
has shown tremendous organic and M/s. ST Airport Pte Ltd., Singapore in
inorganic growth since then. In 2006, 2007. BSSPL today provides into-plane
Kochi Refinery, a stand-alone refinery fuelling services in Bengaluru and
in the south, was merged with BPCL. other Aviation fuelling stations.

Prior to that, BPCL also purchased the The BPCL group of companies today
Central Government shares of the Joint comprises:
Venture Refinery in Assam – NRL - to • Bharat Oman Refineries Limited
bring it as a subsidiary. A partnership Petronet LNG Ltd. (PLL)
with Oman Oil Company has resulted • Bharat PetroResources Limited
in the 6 MMTPA grass roots Refinery • Numaligarh Refineries Limited
in Bina, M.P. These mergers, JV and
acquisitions have assured BPCL product • Indraprastha Gas Limited (IGL)
security and ensured sustained growth. • Sabarmati Gas Limited (SGL)
• Central UP Gas Limited (CUGL)
BPCL also diversified recently into
Exploration and Production. A wholly- • Maharashtra Natural Gas Limited
owned subsidiary company, BPRL was (MNGL)
incorporated on 17th October, 2006 • Bharat Stars Services Private Limited
with the objective of implementing (BSSPL)
BPCL’s plans in the upstream • Bharat Renewable Energy Limited
exploration and production sector. (BREL)
‘Indraprastha Gas Limited’ (IGL), a • Petronet CCK Limited (PCCKL)
Joint Venture Company with the ‘Gas • Petronet India Limited (PIL)
Authority of India Limited’ (GAIL), • Delhi Aviation Fuel Facility Private
and some oil majors was set up for Limited
the supply of CNG to the household • Matrix Bharat Marine Services Pte
and automobile sectors in New Delhi. Limited (MBMS)
Thereafter, BPCL has formed various
JVs with different State Governments The company plans to invest
to form City Gas Distribution Units in gas based Power plants and
(CGDUs). Petrochemicals in future.

BPCL group

21


R ESPO NSI BLITY TOWAR D S SO C IE TY

BPCL’s core values of Innovation, Care Three major targeted areas are: to participate in the nation building
and Reliability (INCARE) are not just programme of their own volition.
• Education
limited to its business. These values
• Retention of ground water BPCL’s focus is on building sustainable
also drive the Company’s initiative communities through appropriate
for the betterment of society. At • Community development and health.
interventions.
BPCL, ‘Good corporate citizenship’ Notable or prominent among them
is not just about governance and are:
profitable business. It is believed
that it is equally important to give CAL – Computer Assisted Learning
back to society, which is why BPCL programme, which commenced
believes that some of its finest with a few schools and students
achievements are those found in in Maharashtra and has gained
small towns and villages spread momentum due to ease of replication
(in association with Teach For India).
across India, where BPCL had the
opportunity to contribute. EAP – Education Assistance
Programme, a study cum vocational
BPCL’s CSR initiative started out
training programme.
with the adoption of 37 backward
villages across India. The initial LABS – Livelihood Advancement
approach towards the villages was to Business School, addressing the need
provide them with basic amenities of school and college dropouts, along
and direct them towards creating with collaborative partner Dr. Reddy’s
a self-sustaining village model. Laboratories.
BPCL was soon seen participating BPCL’s contribution to water
in various philanthropic activities conservation initiative commenced
like educational support through with an initial project to prevent
scholarships, health programmes, rainwater drain off in certain hilly areas.
medical camps, infrastructure Titled ‘Boond’ and using the concept
development like construction of of ‘Shramdaan’, the project was a
roads, buildings and community runaway success. This was followed
centres in tribal areas, women by ‘Boond – 2, 3 and 4’ projects
empowerment, waste disposal spread across various states like Tamil
system, housing for the poor Nadu, Rajasthan, Andhra Pradesh etc.
schemes etc. Now, water conservation has a larger
Over time, BPCL has been able to meaning and purpose for BPCL and
realise the importance of a focused many more projects are being planned.
contribution, which will go a long BPCL has, over the years,
way towards ‘Nation Building’ on contributed significantly to community
a larger canvas. Inspired with a development and health. The
vision of being a model corporate ‘Shramdaan’ efforts are aimed
entity , BPCL stands committed to towards nurturing our employees

STRIKING A BALANCE ‘Energising Lives through Sustainable
Development’.
and business associates by
providing them opportunities

23


A CLEANER AND GREENER ENVIRONMENT

Global oil majors have the onerous Companies to join the Carbon BPCL’s focus on promoting green
responsibility of ensuring a brighter Disclosure Project, since its launch fuels was to protect the environment
and better planet for ‘Gen Next’. Driven year in India in 2007. by reducing pollution and also
by the corporate promise to be ‘Caring’ dependency on imported fuels. Tracts
in all its dealings, BPCL is committed to BPCL was also one of the first to of unproductive, barren and non-
meet business demands while ensuring publish the ‘Corporate Sustainability cultivable fallow land are being used for
minimal impact on the environment. Report 2006-07’. For the year 2007-08, the growth of ‘Jatropha’ and ‘Karanj’
Capital investments have been made BPCL decided to adopt GRI norms in plants. The plantations contribute
to modernise facilities at Refineries, preparing this report for the next year towards environment protection,
such that the product portfolio and get the same validated through prevention of soil erosion and provide
includes cleaner fuels (sulphur content an ‘Assurance Report’ by an independent feedstock for manufacturing Bio-diesel.
minimised) that meet strict Euro III & agency. BPCL is the first Company in the ‘Project Triple One’ has been launched
IV norms. Oil Industry to adopt stringent norms in the State of Uttar Pradesh with the
of GR3 for its Corporate Sustainability aim of cultivating one million acres of
BPCL is also one of the front-runners Report. wasteland, creating one million jobs
in India in developing initiatives in and producing one million tonnes
response to climate change and in Other initiatives undertaken by BPCL to
of Bio-diesel from the plantation to
reduction of GHG emissions. Always protect the environment across various
replace diesel over the next 10 years.
ahead of stipulated norms, BPCL also locations are:
has state-of-the-art storage facilities BPCL has made a foray to harness wind
• Oil Water Separator (OWS)
that arrest fugitive emissions at storage energy and has acquired windmills with
• Air/water/ground water testing and a capacity to generate 5 MW of power
facilities, which are considered to be a
limiting within norms in Karnataka. This power is transferred
potential safety hazard.
• Benzene vapour recovery system to the Karnataka State Electricity
Oil sludge from storage tanks is grid. BPCL also plans to make further
normally to be buried, as per the • Rainwater harvesting at water
resource crunch places investments in windmills in the states
Pollution Control Board’s norms. BPCL of Rajasthan, Maharashtra, Gujarat
however, avoids soil pollution by • Waste water recycling and re-use and Madhya Pradesh.
treating the sludge by a bio-remedial • Greening of road corridors/islands/
process with the oil zappers supplied storage locations A 1 MW capacity grid connected solar
by TERI. farm is being set up at BPCL’s LPG
• Bio-gas plant/Vermiculture from Bottling Plant in Lalru, in the State
BPCL has systems in place to arrest/ canteen wastes at Refinery of Punjab. BPCL has signed a Power
monitor the emissions at various • Solar heating, windmill, solar cell Purchase Agreement with the Punjab
depots, bottling plants and refineries. power for lighting/RO State Electricity Board. The farm
As per the norms of the Pollution • Encon i.e. Energy Conservation clubs which will be spread across an area of
Control Board, BPCL submits returns 4 acres, has been conceived to avail
with schools/colleges (25 formed)
indicating the level of pollution in air/ of carbon emission credits under the
water/SO2/CO2/COD/ATS vis-à-vis • Eco-park at Kochi Refinery Kyoto protocol.
various limits. All such emissions are • Butterfly park at Numaligarh Refinery

GREEN VISION well within the prescribed limits.
45 Clean Development Mechanism
GREEN ENERGY OFFERING
BPCL has made considerable progress as
BPCL has over the last few years
published its ‘Corporate Sustainability
Report’ which is available on the
(CDM) projects were identified during it makes the transition from being an ‘Oil corporate website.
2006 and their feasibility studies were Company’ to one that offers a complete
carried out to explore possibilities for basket of exploitable energy options.
’Carbon Credits’. Environment related Laying strong emphasis on being present
projects of Refineries and Marketing across the entire Petroleum value chain,
are screened for opportunities in CDM the Company has also concomitantly
and carbon credits. BPCL is the first promoted non-conventional/renewable
Company among the Oil Marketing sources of energy.

25


BPCL has been felicitated at many For its contribution to society and
forums for its efficient contribution to the environment, BPCL has been
business: recognised too:
• NDTV Profit’s Business Leadership • Green Business Leaders award in
award in 2010 for Sustainability 2009/10
Reporting • ‘Asian CSR Award’ for its contribution
• Best Cash Management Deal for to water restoration – ‘Project
Electronic Receipt Solution awarded Boond’
by Asset Magazine, Hong Kong
• Fleet Enabler of the Year in the
Apollo-CV awards of 2010
• Business Today Best CFO in a PSU
award in 2010
• Best Oil & Gas Company in 2010
awarded by Dainik Bhaskar/DNA
combine
• ‘Superbrand’ status accorded for the
last four consecutive years
• Recognised as a ‘Power Brand’ in
2010
• Best ‘Website’ among PSU and
government bodies
For its competency in ERP, BPCL was
for the fourth time in succession,
recognised as a SAP Competency
Centre and was awarded the CCOE
(Customer Centre of Excellence)
certification from SAP. BPCL also
features in the World SAP Council and
has been recognised by SAP to extend
training and award certificates on
their behalf.

PEAK PERFORMANCE

27


REGISTERED OFFICE
Bharat Petroleum Corporation Limited
Bharat Bhavan, 4 and 6 Currimbhoy Road, Ballard Estate, Mumbai 400001, India.
T: +91-22-22713000, +91-22-22714000
www.bharatpetroleum.in

BPCL-030611-BROCHURE.indd 28 18/07/11 3:26 PM

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