1. EMPLOYEE ENGAGEMENT
THE MISSING LINK TO
SUSTAINABLE OPPORTUNITY
Think sustainability. Think opportunity. Think Paydirt™

2. 80% of Major Corporations
are Planning to Invest Significantly
in Employee Engagement in 2012
- 2011 survey of sustainability executives conducted by Green Research
© 2012 Paydirt, LLC 2

3. Engagement Trends:
Creating a Culture of Sustainability
“Performance-oriented cultures possess statistically better
financial growth, with high employee involvement, strong internal
communication, and an acceptance of a healthy level of risk-taking
in order to achieve new levels of innovation.”
– Shawn Parr, Culture Eats Strategy For Lunch, Fast Company
© 2012 Paydirt, LLC 3

4. 11 Offer Access to Education
• On demand, 5- to 10-minute experience
• e-learning + offline
• Convey the business case
• Demonstrate engaged leadership (CEO video, etc.)
• Paydirt eco-education demo
Engagement programs where employees were
the main sustainability advocates were only
half as likely to be very effective as programs
where management or the board of directors
was the main sustainability advocate.
– 2011 study conducted by Brighter Planet
© 2012 Paydirt, LLC 4

5. Organizations with a method
2 Utilize Social Media
for employees to share ideas
• Principles behind social media – with each other are more than
transparency, authenticity, learning six times as likely to have an
engagement program rated by
from community – align perfectly
employees as “very effective.”
with sustainability
– 2011 study conducted by Brighter Planet
• Liking, sharing or commenting
encourages employees to interact
• Digital initiatives are easily measurable; access and participation
can be tracked
© 2012 Paydirt, LLC 5

6. 33 Make it Personal
• Recognize employees bring their “whole self” to work
• Walmart's personal sustainability initiative was one of the first
large-scale efforts to recognize that engaging employees at a
personal level is key to driving sustainability into the culture
• Employees are looking for tools and resources to help them simplify
their lives and stay healthy and balanced
• Look for unique ways to tie sustainability into other people-centric
corporate initiatives (e.g., volunteerism, diversity, wellness)
© 2012 Paydirt, LLC 6

7. 44 Provide Recognition
• Include gamification (game elements like badges, points and
leaderboards to drive participation and behavior change)
• Track individual or team actions and compete for biggest impact
• Pair with a cause (e.g., for each e-learning module completed or
idea submitted, the company donates an item to a food shelf)
• Create and employee stewardship award
• Showcase employee actions in the company’s CSR report,
Intranet or newsletter
© 2012 Paydirt, LLC 7

8. “Every Employee is the Head of Sustainability”
• Engagement campaign launched by Unilever Australia in late 2011
• Aims to engage employees in the company’s aggressive
environmental and business goals
• Every employee received five personalized ‘Head of Sustainability’
business cards along with a ‘job manual’ outlining Unilever’s
business case for sustainability
• Some employees were also featured in posters around the
workplace
"It's the only way to achieve the growth that we have planned over the
next 10 to 30 years. Frankly, we can't do it unless everyone is involved."
– Emma Peacock, Unilever Australia Manager of Corporate Affairs
© 2012 Paydirt, LLC 8