1. Brand Knew, 10th
edition of the magazine about to be
released
ISD Global the Dubai based New Age Brand Marketing Consultancy and publishers
of Brand Knew is about to release the magazine’s 10th
edition this April. Brand Knew
is published in both print and digital formats. The digital edition of the magazine can
be downloaded from www.brandknewmag.com
Brand Knew, the magazine that offers much more than a holistic perspective on the
world of brands and branding, used to be published every quarter but from here on
ISD Global has decided that the magazine will be published in both formats as a
monthly. This has been brought about by a consistent demand amongst the readers
and advertisers alike that the magazine needs to have a higher frequency and to
ensure that the distilled branding & marketing essence that it offers is best
leveraged and consistently at that.
Suresh Dinakaran, Group CEO, ISD Global and Managing Editor of Brand Knew had
this to share. “When you are in a space as dynamic as the branding eco system
especially in today’s always on world, it becomes imperative that both the quality of
content and the frequency with which it is disseminated keeps pace. Our decision to
make Brand Knew a monthly was driven by these considerations. It also helps our
advertisers to plan out campaigns that can target a homogenous set of readers
within a compressed time frame, thereby augmenting the effectiveness of the
campaigns for brands.”
Brand Knew’s Print edition is circulated within the UAE only but the digital edition
goes out as a downloadable link to multiple markets including the rest of the GCC,
India, UK and some cities in the Far East. Versions for Tablets and smartphones are
in the works and they should be released before June of this year. Plans are afoot to
take the print version of the magazine to India by the last quarter of this year.
Language editions of Brand Knew are in the offing beginning with an Arabic version
for the M East markets followed by a Mandarin version for the huge Chinese
footprint. These versions would be out before the end of this year as well.
ISD Global has been at the forefront of providing future ready brand marketing
solutions combined with compellingly engaging creative communication to brands
in multiple markets including the UAE, UK, India, USA, Vietnam & Mauritius and
works across multiple categories of brands including Automobiles, Travel & Tourism,
Hospitality, Education, FMCG, Consumer Electronics, Banking & Financial Services,
IT & Services, Real Estate, Fashion & Lifestyle, F&B etc.
Brand Knew will orchestrate a speaker series from the last quarter of this year
called ‘ Speak Performance ‘ where branding and communication czars from around

2. the world will regale audiences in the M East & India with their expertise and
knowhow. It is an extension of ISD Global’s continued efforts at knowledge
articulation.
Suresh Dinakaran continued ‘The big picture for Brand Knew straddles print edition,
digital edition, on ground seminars, a customized TV channel and Awards. We have
executed some of them already and are in the process of completing the loop. If all
goes well, year 2013 will see all of these initiatives come to life’.
More information on Brand Knew can be had from www.brandknewmag.com. One
can download the copy of the latest digital version of the magazine from that site.