How-a-non-profit-can-increase-website-presence-for-free-Lead ATL

How Non-Profit Organizations
Can Increase Their Web Presence for
Free
Presented by Phyllis Breech

 Software Applications Technology started in 1995
 SA-Technology started as a Software Development
Company that built customized applications to automate
processes for our clients.
 As Technology evolved so has our expertise and the
services we offer our clients.

Psalm 127:1
Unless the Lord builds the house, those
who build it labor in vain. Unless the Lord
watches over the city, the watchman stays
awake in vain.
www.sa-technology.com
The Foundation of Successful Non-
profit

The Foundation of Successful Non-
profit
Pray Like it depends on
GOD
Work like it depends on you

You will Learn
 What is SEO
 What is Organic Search
 The importance of optimizing your Website
(On-page Optimization)
 Google Analytics (Measuring progress)
 Google Non-profit Grant & other Products
 Questions
 Conclusion - Questions

 The Internet has changed the way we
do business
 New Times Require New Approaches
 With Internet & Website geographic
restrictions are removed
Changing times

Traditional Marketing is no Longer Effective
 Yellow Pages are in steady decline
 Newspapers are in trouble across the country
 Television / Radio is not cost effective
 Email marketing has seen a drop in response
rates due to the pure volume of “noise”
 Here are some reason you should not only
have a website but you must optimize it.

The Gravity of the Numbers
Billion Active Facebook Users
131 Million Blogger on the internet
10 Billion+ Tweets Sent on Twitter Since 2006
2 Billion Videos Are Streamed on YouTube
Each Day

Source: Jess3 www.sa-technology.com

Purpose of your website
 Credibility
The objective is to attract visitors
 Communicate your Cause, Educate & Update
 Convert those visitors to volunteers,
Donors & supporter of your cause.

It’s Time To Optimize Your Website

Search engine optimization (SEO)
Is the process of affecting the visibility
of a website or a web page in a
search engine's "natural" or un-paid
("organic") search results.
According to Wikipedia

Keyword research
Keywords can help. Using appropriate keywords
on your site and you'll attract visitors who
Support your cause
The more relevant keywords that you rank well
for, the more traffic you'll attract and the more
lives you will change.
Determine What Keywords To Optimize For


Who/Where your Idea Customers are

Optimize your website for the keywords that you
would like to be founded for (on-page)

Example if your nonprofit focus on helping
cancer resources, you might consider including
Cancer resources. Keywords can be determined
by performing Keyword research using Google
Keyword tool.

Use social media sites to champion your cause Blog
often
Steps to a better position in Google

On-page Optimization

It's a snippet of HTML code that belongs
inside the <Head> </Head> section of a
web page. It is usually placed after the Title
tag.
The proper syntax for this HTML tag is:
<META NAME="Description"
CONTENT="Your descriptive sentence or
two goes here.">
If you're using a content management
system (CMS), look for a field to fill out
that's called Meta Description, or possibly
just "Description."
Meta Tag Description?

Title
URL(website address)
H1 - Title TAG

RANKED #7 for Keyword:
Atlanta Custom Applications

The BOTTOM LINE
IF Google can’t find your website
neither will anyone else.

Questions?
https://www.facebook.com/SATechnology
twitter.com/pbreech
linkedin.com/in/pbreech

Tracking Response With Google Analytics
 Whatever your site’s objectives, you need to
measure its response rates
 You want to know which keywords your SEO
should target.
 Use Google Analytics to monitor response and
make sure you track response and get the best
possible return on for your efforts

How to set up the web tracking code
BEFORE YOU BEGIN: To set up tracking, you need to
have access to the source code for your website. Add
tracking snippet that google gives you in your analytics
account.
* May need help from Webmaster
Adding Google Analytics Code
www.sa-technology.comhttps://www.facebook.com/SATechnology

Google Programs for
Nonprofit Organizations

Google Grant = $10,000 per month
for AdWords for Nonprofits
Daily Budget of $330

Building a Long-Term Strategy
Branding your Nonprofit
Leverage Social Media (All FREE to set up)
LinkedIn
YouTube
FaceBook
Twitter
Website
SEO(Search Engine Optimization)

 LinkedIn/YouTube account for your business
 Facebook Fan page and Twitter Account
 Create/Add a Blog to your website(wordpress)
Add 2-3 articles per week
 Consider having a “custom” Facebook/Twitter
page created. Branding
 Outsource the customization of Social Media
pages, and the content.

Your Website is the Core

 Mobile Devices
 Consider a custom mobile website
 Optimize your existing site for mobile
 Mobile Text Marketing
 QR Codes (Quick Response Code)

Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

 www.google.com/analytics
 https://support.google.com/analytics/answer/1008080?hl=en
 www.google.com/grant
 www.google.com/webmastertools
 http://www.google.com/nonprofits/join/
http://googlegrantshelp.com/google-for-nonprofits/
https://adwords.google.com/o/Targeting/Explorer?
__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS
https://plus.google.com/+GoogleforNonprofits/posts
 http://nonprofitorgs.wordpress.com/2011/11/21/22-must-circle- nonprofit-bloggers-
and-resources-on-google/
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com
/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
http://www.verticalresponse.com/non-profits Email marketing

Book : Circle Maker by:Mark Batterson
Resource Links

What Can You Do? How Do you Get To
Start?

 Optimize website with geo targeted location (city name, keyword )
 Claim Google Places, Yahoo Local, Bing Local listing for your business
 Create Valuable Content (content is King)
 Setup online lead capture (forms) on your website
Get listed in all local search directories
 Build targeted links to your website.
 Get Testimonies & real reviews
 Tell your story in a compelling way
Track results of your progress (Google Analytics)
Roadmap for an Online Presence

facebook.com/SATechnology
For a Chance To WIN either a
FREE 30 Minute SEO Consultation or Free LOGO

My greatest Privilege &
Potential is Kneeling before the
King
This is what makes everything
else Possible
The Circle Maker, Mark Batterson

https://www.facebook.com/SATechnology
twitter.com/pbreech
linkedin.com/in/pbreech

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