Maximize Your Traffic and Conversions Using Enterprise-Level Best Practice SEO Methodologies.

1. Maximize Your Traffic and Conversions Using Enterprise-Level Best Practice SEO Methodologies Paul J. Bruemmer Principle Business Analyst

2. Early Days t t A living room, also known as sitting room, lounge room or lounge (in the United Kingdom, Australia, Ireland and New Zealand), is a room for entertaining adult guests, reading, or other activities. The term front room can also be used to describe a living room, because in many homes the living room is at the very front. In modern homes and apartments, the living room has replaced the old-fashioned front parlour. In the 19th century, the front parlour was the room in the house used for formal social events, including where the recently deceased were laid out before their funeral. The term living room is found initially in the decorating literature of the 1890s, where a living room is understood to be a reflection of the personality of the designer, rather than the Victorian conventions of the day.

3. Cloaking

4. Overstock.com the Least Imperfect

5. The Deep Web

7. Much Deeper Deep Web Stats

8. Linked Open Data (LOD) Cloud 2007

9. LOD Cloud – 6 Months Later 2008

10. LOD Cloud – 1 Year Later 2009

11. LOD Cloud – 2 1/2 Years Later 2011

12. Google Algorithm Changes

13. Dutch Case Study - microdata

14. Semantic Web Case Study - microdata “ Tests have shown a 30% increase in organic search-engine traffic to websites using Microdata or similar technologies.”

15. GoodRelations Case Study - RDFa “ There is preliminary evidence that search results with respective extensions get a 30% higher click-through rate (CTR) .

16. Example of Microdata in SERPs

19. SEO Process Wheel

21. Google – SEO Starter Guide

22. Maximize Your Traffic and Conversions Using Enterprise-Level Best Practice SEO Methodologies Paul J. Bruemmer 619-517-5127 [email_address]