19. Peter Campion Logo Design
Word to Create Organizational Name
Playstation
Starbucks
iPhone
Trailblazer
Unconstitutional
Influential
20. Peter Campion Logo Design
Created Organizational Name
Starbucks + Trailblazers = Starblazers
New name uses ‘Star’ as celebrity not cosmic entity
that stands out for good in the community
26. Peter Campion Logo Design
Final Logo
Wanted fire
element of the
phoenix but not
as the actual bird,
shows power of
‘The Rising
Phoenix’
27. Peter Campion Logo Design
Correct Logo with Typography & Correct Color
‘Neon Lights’
uses the idea that
‘Star’ can mean
celebrity as
well as the
cosmic entity
Change of color
from star to
words